brazil traffic study - gsma · trends & opportunities traffic information users by 2017 of pnds...
TRANSCRIPT
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Presented by:
Alexandre Didoné
Nokia Location & Commerce
Brazil Traffic Study
© 2012 Nokia | Company Confidential
Agenda
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• Trends & Opportunities
• Traffic Study in Brazil
− Background and Methodology
− Traffic conditions – Past & Future
• Traffic Solution & Product Offering
• Conclusion
Trends & Opportunities
Traffic
information
users by 2017
Of PNDs will
offer traffic by
2017
Of PDAs/smart
phones will offer
traffic by 2017
Connected traffic
subscribers by
2017
Of mobile
phones will offer
traffic by 2017 Source: iSuppli, 2011
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Traffic Study
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Consumer Research in Brazil
Background
• We were interested in understanding the problems Brazilians face with
automotive traffic conditions and how it affects their daily lives
• There was also a need to better understand the value of a traffic service for
the Brazilian market
Methodology
• This research was conducted on our proprietary consumer panel
• 200 interviews were completed among: − 18+ year olds
− Male/Female
− Car owners
− Smartphone owners
Traffic conditions have deteriorated
over the past 5 years
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• On average respondents are
spending 40 extra minutes
everyday on the road
compared to 5 years ago
• Almost half of respondents
feel that traffic affects their
daily life in a negative way
• Traffic jams are a part of daily
life – almost ¾ of the
respondents face it at least
once a day
Become better, 4%
About the same, 11%
Become worse 85%
6%
25%
36%
12%
21%
0% 10% 20% 30% 40%
< 15 mins
15 < 30 mins
30 < 45 mins
45 < 1 hour
1 hour or more
N=169
Traffic conditions for the next 5 years
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3/4 of the respondents expect traffic conditions to get worse
• People say that World Cup 2014 will create more traffic issues
• Almost half the respondents expect traffic conditions to worsen
due to security reasons and increased number of tourists
3%
10%
14%
45%
46%
69%
0% 10% 20% 30% 40% 50% 60% 70% 80%
It will not be affected at all
It will be much better because of better planning
It will be much better because the roads would bemade better for the event
It will be much worse because of tourists
It will be much worse because of security reasons
It will be much worse with lot of traffic jams
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Why are Traffic Solutions
Important?
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Why are Traffic Solutions Important?
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• Traffic-enabled users
spent 16% less time
driving on average than
those without navigation
• On an annual basis, this
time savings amounts to
4 fewer days on the
road
*NAVTEQ Navigation Benefits Study (2009), referencing results in Germany and U.S.
24 20
0
5
10
15
20
25
30
WithoutNavigation
With Navigation &Traffic
Annual Drive Time Saved
Days
15.7 13.2
0
5
10
15
20
Without Navigation With Navigation &Traffic
Time Saved with Traffic
Tim
e P
er
Trip
(Min
.)
Why are Traffic Solutions Important?
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• Traffic-enabled drivers
could decrease CO2
emissions by .79 metric
tons which is a 21%
decrease over drivers
without navigation
*NAVTEQ Navigation Benefits Study (2009), referencing results in Germany and U.S.
Fue
l E
ffic
iency L
/10
0km
8.3 7.9
0
2
4
6
8
10
WithoutNavigation
With Navigation &Traffic
Gains in Fuel Efficiency (EU)
Fue
l E
ffic
iency (
MP
G)
27 30
0
5
10
15
20
25
30
Without Navigation With Navigation &Traffic
Gains in Miles Per Gallon (US)
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NAVTEQ Traffic
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NAVTEQ Traffic has the World’s Largest:
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• Traffic Subscriber Base
• Real-Time Traffic
Coverage
• GPS Probe Data
Information
• Historic Traffic Coverage
• Private Sensor Network
© 2012 Nokia | Company Confidential
traffic messages
created per day
+400M hours of probe data
collected daily
+4M
28 countries
with Traffic
km of roadway
with real-time data
1.5M
12B GPS points per
month
+100M probe devices
Global Leadership Coverage, quality, scope, capabilities
50% increase in
GPS points
YoY
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NAVTEQ Traffic in Brazil
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Leading in Activity Data
More
Probes
1.2 billion probe points per month
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More
Incidents More
Accuracy
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Traffic in Brazil
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• Flow − 124 Cities
− Addition of the remaining 2014
World Cup Host Cities: Manaus,
Natal and Cuiabá
• Incident − 3 Metro Areas (SP, RJ and BH)
• Traffic Patterns − Full Coverage
− Addition of billions of probe data
Current situation and next steps
GPRS RDS
1 São Paulo São Paulo
2 Rio de Janeiro Rio de Janeiro
3 Belo Horizonte Belo Horizonte
4 Curitiba
5 Porto Alegre
6 Jundiaí
7 Campinas
8 Santos
9 Vale do Paraíba
10 Salvador
11 Fortaleza
12 Recife
13 Brasília
16 cities by end
of 2012
Exploring
Broadcast
Partnership
Real Time Traffic - Brazil
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Flow & Incident
ML and RDS
Flow
ML
Flow | H2 2012
ML
NAVTEQ Traffic on the Web
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• Nokia Maps • http://maps.nokia.com
• Bing Maps • http://maps.bing.com
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Thank you
© 2012 Nokia | Company Confidential