BRAZIL LEADS THEO PRESENCEIN SOCIALNETWORKS

THE WORLD

source: The Nielsen Company

source: The Nielsen Company

source: The Nielsen Company

source: semiocast.com

source: semiocast.com

STATS SPEAKS FOR THEMSELVES

STATS

SOCIAL NETWORKS SPEAKS FOR BRAZILIANSA NATURAL

HISTORY &CULTUREEXPLAINSCULTURE

TWITTER HAS HADA LARGE IMPACT ON BRAZILA LARGE

AT TIMES, SOME BRAZILIAN WORLDWIDETRENDING TOPIC

TWITTER IS JUSTTOO ATRACTIVETOO ATTRACTIVE

MORE SPEEDUBIQUITYFILTER QUALITYUBIQUITY

TWITTERA NATURALFOR [BRAZILIAN]LIBRARIANS

A NATURAL

300+60+

HERE’SWHATCATCHWE GOT

TWO TYPES OF PRESENCEPERSONAL & INSTITUTIONAL

PRESENCE

REALLY GOOD ATPROFESSIONALCONVERSATION

NOT SO GOOD ATINSTITUTIONALCONVERSATION

LIBRARIANS

LIBRARIANSSHARING WITH

LIBRARIANS

USERSPANPHLETING TO

AWARENESSARTICLE REQUESTNETWORKING

LIBRARIANS SIDE:

LOW LEVEL OF INTERACTIONSTRUGGLE TO GET FOLLOWERSNO PRIOR STRATEGY ACCOUNTS LEFT BEHIND

LIBRARY X USER SIDE:

WAY TO HACK THE SYSTEMALTERNATIVE OUT ACADEMICSSELF BRANDING

LIBRARIANS SIDE:

DUPLICATION OF WORKNO IMEDIATE IMPACTWON’T CONVERT POTENTIALSIMPOSSIBLE TO PERSONALIZE

LIBRARY X USER SIDE:

LIBRARY’S TWITTER ASEHAS FULFILLED ITS ROLE

NEWSBOARD

THAT’S IT?

TIPPING POINT

ARE WE DOINGMARKETINGORADVERTISING ?

PROVE THATSOCIAL MEDIAWORKSTHEN USE WHAT WE KNOW TO MAKE IT

WORKS

BETTER

SOMETHING OF INCALCULABLE VALUE THAT NEEDS TO BE

INCALCULABLE

MEASURED

CAN WE MEASUREHOW MANY BOOKSWERE LENTTHANKS TO TWITTER?

LIBRARIANS LACKTHE ABILITYTO DEAL WITHLACK OF POLICIES

WEBUT NEED TO MOVE ON

FAILED

GOOD PROBLEMSARE FUEL FOR A COMMUNITY

CREATIVE

TWITTER IS MEANT TO BE SIMPLENOT TO BE FUNDAMENTAL

SIMPLE

FUNDAMENTAL

THINK OF TWITTERAS A PLATFORM TO DO THINGSRATHER THANSAY THINGS

CERTAINLY THERE’S TOO MUCH HYPE AND IN THE LONG TERM TWITTER MAY NOT CHANGE THE WORLD. BUT THE MODEL IS HERE TO STAY

TOO MUCH HYPE

CHANGE THE WORLD

IS HERE TO STAY

MAJOR WORKING FORCESOCIAL MEDIA EXPERTISE PORTUGUESEUNDER 30s

OBRIGADO! :DMORENOBARROS.COM