brazilian samba
DESCRIPTION
This is the presentation of my partner and I for my Cross Cultural Management Class. It discuss the metaphor of the Brazilian Samba and how it correlates to the countryTRANSCRIPT
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The Brazilian Samba
By: Kathy Gargiulo & Diana Genovese
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Overview
186 million people Almost equal size to
U.S. BRIC member Contains many
aspects of grandeur Division between
North & South Tremendous spirit
in the face of adversity
Beginning to emphasize future
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Brazilian Samba
Demonstrates passion for life “a binary, percussive rhythm in which the first beat is never
sounded, causing a continual, hesitant urgency” 1st appeared on plantation farms
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Small-Step Circularity
Grew with small, controlled steps in a circular pattern
Government formulation Military to civilian & back Monarchy dead, Brazil created in 1889 Complex business process
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Currency formulation Since 1940, used five different currencies Hesitant to bring about change Circularity
Lax & controlled education simultaneously Early stages are relaxed Vestibular Rigid like tight control of the torso and movement in samba
Colegas & Business Colegas- Acquaintance Want to be considered family First establish solid friendship
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Family relationship Most important institution Father is final decision Younger family takes care as older members age
& respect
Gender relations
Direct responses
ALP #1: Careful advancement
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Strategies:• Implement changes slowly, not rapidly• Allocate extra time• Build strong and close relationships• Facesaving• Be prepared to hear “No”
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Physical Touch
Samba is danced in close proximity with others
Family Ties Establish homes in same geographic area Communicate daily Sunday Meal Family is social network
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The Self and Collectivism Sense of equality and freedom to pursue dreams Idea of self in close-knit group Concern for outcome of others; groups over
personal goals
Human Warmth Facial grazing and touching
ALP #2: Caring Individuals
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Strategies• Formulate personal relationships• Be aware and sensitive of family ties• Understand everyone is individual but treat as one
group• Be comfortable with closeness and physical touch
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Undulation
“A distinctive moving of the hips”
Shortcut to a solution Accomplish by circumventing rules and obstacles This act is traced to original Portuguese Saci
Impact of status Hierarchical structure of respect Cordialidade Jeitinho
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Navigating business Despachante No faith in personal signatures, need
notarized
ALP #3: Dancing Around
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strategies• Respect social status• Expect an unconventional business style• Expect favors to families • Hire temporary workers
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Spontaneous Escape
Escape from reality of everyday life Lose track of time and the environment (polychronic) Monochronatic behavior
Spontaneous activities mixing social classes Sambodromo Create Samba beat in universities Samba soccer
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Rich or Poor Most favelas (ghettos) in Latin America Tudo bom: everything turns out good in some way or
another Delay of business practices Individualism/collectivism
Mixing Business and Pleasure High correlation between personal and work lives Business lunches: 1.5 - 3 hours long Few rules
ALP #4: Escape Hardships
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Strategies: Take time less seriously Make work fun Be prepared for personal and informal
conversations and negotiations Positive attitude Rewards should benefit the family rather than just
the employee
Understand their way ofliterally “dancing around things.”
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Paradox of Dancers
Dancers are full of contrasts Different costumes Represents diverse backgrounds of
the people Mesticos: mixed races
Importance of race and social class Poverty is concentrated among
those with darker skin Brazilian rainbow
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Importance of religion Great tolerance for contradiction Conservative traditions Catholicism are adapted to ideas of
witchcraft and supernatural powers
Brazilian Flag “Ordem e Progresso” Each color has a meaning
ALP #5: Diversity
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StrategiesBe aware and comfortable of racial and
social differencesNot difficult to integrate yourself into
cultureBe patient
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Hofstede’s Dimension
Power Distance: 69Individualism: 38Uncertainty Avoidance: 76Masculinity: 49Confucian Dynamism: 65