breadtalk csr
TRANSCRIPT
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Corporate Social Responsibility ProgramPrepared by:
Ngoh Wei Jie S10144489D
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Our Cause
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Importance of CSR
Repair brand image
Positive media coverage
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Importance of CSR
Positive work environment
Increases company’s profit
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PROGRAM
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Launch EventActive Ageing
Sessions
Charity Walk
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LAUNCH EVENT
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DetailsInform public about BreadTalk Group’s CSR program
Speech by CEO of BreadTalk Group, Mr Eng
Sampling of latest products
Representatives from elderly care centers
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Details
Civic Plaza, Ngee Ann City
Saturday, 9th January 2016
1 pm – 6 pm
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ACTIVE AGEING
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Details
Morning Exercises
Memory Games Gardening
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Details
Every Saturday (16/01/16 – 10/12/16)
Respective Elderly Care Centers
Morning Exercise: 8am – 10am
Memory Games: 1pm – 3pm
Gardening: 3pm – 5pm
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CHARITY WALK
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Details
5 KM
Getai Performance
Open to public
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Marina BaySaturday, 17th December 2016
Details
2pm – 7pm$20 per person / Free
for Senior Citizens
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STAFF PARTICIPTION
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Importance
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Encouragement
Clock in hours of participation
Earn rewards
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Reward System
≥ 200 hours
$50 worth of Capitaland Mall Vouchers
A pair of Cathay Movie Tickets
X 10
X 500
X 100
A 3D2N trip to Bali for two
≥ 100 hours
≥ 50 hours
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FINANCIAL BREAKDOWN
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BREAKDOWN
Active Ageing
Memory Games Cost
$ 2,000
Gardening Tools
$ 2,000
Total $ 4,000
Launch Event
Venue $ 10,000
Set Up Cost $ 8,000
Refreshments $ 3,000
Total $ 21,000
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BREAKDOWN
Employee RewardsBali Trip X10
$ 10,000
Capitaland Mall Vouchers X 100
$ 5,000
Cathay Movie Tickets X 500
$ 10,000
Total $ 25,000
Charity walkGoodie Bags $ 20,000
First Aid $ 500
Getai Setup Cost
$ 10,000
Performers $ 4,000
Host $ 500
Refreshments $ 10,000
Total $ 45,000
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BREAKDOWN
SummaryLaunch Event $ 45,000
Active Ageing $ 4,000
Charity Walk $ 21, 000
Employee Rewards $ 25, 000
TOTAL $95,000
BUDGET $100,000
REMAINING $5,000
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Q & A
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Conclusion
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