(Best) Practices of

Project Dissemination/Communication

through Videos and Demonstration

Fabian DI FIORE

Expertise Centre for Digital Media Hasselt University

Live Demonstrators: lessons learned

• Make clear

–demonstrator = prototype, PoC

–demonstrator ≠ finished product

–what is going to be demonstrated

• Anticipate any issues

–video as backup

Live Demonstrators: lessons learned (ctd)

• Keep it simple

–do not go for all or extreme cases

(e.g., running on +10 mobile devices)

–people actively involved also have power of decision

• Never leave a demonstrator unattended

Live Demonstrators: lessons learned (ctd)

• Not always feasible

Double setup: working demo vs work-in-progress

Time and space to setup

demonstrator

Commitment of people

Video Dissemination: success stories

• Case

– basic research: “Gloss and Normal Map Acquisition Using Gray Codes”

Video Dissemination: success stories

• Case

– basic research: “Gloss and Normal Map Acquisition Using Gray Codes”

• Success factors

– humor

– one-minute teaser

– focus on „what‟ and not „how‟

Video Dissemination: success stories (2)

• Case – IBBT project “GeoBIPS: GeoBIPS: Mobile interfaces for on-site

usage by fire brigade and intervention teams”

– IBBT project “ASCIT: Again at my School by fostering Communication through Interactive Technologies for long term sick children”

Video Dissemination: success stories (2)

• Case – IBBT project “GeoBIPS: Mobile interfaces for on-site usage by fire brigade and

intervention teams”

– IBBT project “ASCIT: Again at my School by fostering Communication through Interactive Technologies for long term sick children”

• Success factors

– socially relevant

– press support

Video Dissemination: success stories (3)

• Case – “Twoddler: Twittering Toddlers”

– “Look Mother, Virtual Puzzling without Buttons!”

Video Dissemination: success stories (3)

• Case – “Twoddler: Twittering Toddlers”

– “Look Mother, Virtual Puzzling without Buttons!”

• Success factors

– catchy topic

– prize (money) involved

– picked up by (social) media

Best Practices: lessons learned

• Socially relevant themes are more likely to be picked up by the media

• Awards draw attention

• Catchy topics do sell well

• Social networks can boost interest

• The power of editing

… on the downside

• (assuming a successful project)

• Start with a good idea

– involves brainstorming

– tailored to your target audience

• content: what vs how

• style: formal vs informal

• …

• Scenario/script

– iterative process

… on the downside

• Rehearse, rehearse, rehearse, rehearse, rehearse

–actors

– technical assistance

– iterative process

… on the downside

• Post-production of footage

–editing

–voice over

–on-screen text

• 3 working days vs 3 minutes video

… on the downside

Then Murphy

comes by

Broken codecs

Unsupported platforms

Much more surprises awaiting