break out: project communication and dissemination - koen de vos
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TRANSCRIPT
Project Communication
Or Why Dissemination is called a „Work‟
Package
• Dissemination is not
project management
• Get your story straight
and coherent
• Use collaboration
tools …
• But do it wisely …
This is not about Internal Communication
Out of Scope:
Papers, Articles or Conferences
• We have to „channel‟
the demand
• Let it be known what
we‟re able of
• Building a brand
name of excellence
IBBT (=You) does demand-driven research
• Is it just the Academic
World?
• How can we reach
them?
• Online = public?
• Online = known?
• This is the hard part
Who‟s the target audience?
• Pick your weapons
• Posters & Flyers
• Project site
• Social media
• Publishing tools
• Affiliates – Channels !!!
Determine your strategy
What works: • Openlivinglabs.eu
• Knowledge Centre
• ENoLL Newsletter
• Slideshare/Scribd
• Local news
What didn‟t work • LinkedIn
• Project Portal Strategy
Case Study - Apollon
• Be Sensible
• Be Relevant
• DO NOT start a
project Twitter
Account
• Facebook is for Fun
Stuff
• Select what works
Social Media: Status Update
The Importance of Single Slides
Panel Management We‟ll find and motivate your test-users
Living Lab Methodology We‟ll show you how to set up a living lab project
Prototyping & testing We‟ll model a rough idea into a usable app for daily life and test it through
Simulate Your Business Draw, discuss and simulate your value chain and business model on the fly
European Network of Living Labs iLab.o hosts the Brussels Office for ENoLL
A toolbox for any project type: ICON, Living Lab, CIP, FP7, …
Can SMEs use Living Lab networks to test and enter new markets?
Homecare & ILS Energy Efficiency
eParticipation eManufacturing
APOLLON:
Advanced Pilots of Living Labs Operating in Networks
What is needed for cross-border Living Lab Networks?
Common methodology
Common ecosystem approach
Common research benchmark
Common platform guidelines
Common integration framework
• Building a Project
“Brand”
• Building a Project
“Community”
• Disseminating =
putting it online
Worst Practices – but common pitfalls
• Publish your results
• To the right audience
• At the right time
• Using existing channels
• Explained in simple terms
• In an enticing manner
Best Practices
http://be.linkedin.com/in/koendevos
http://twitter.com/kdevos
Is for friends
Too much grey hair
Koen De Vos
IBBT-iLab.o Operations manager