The Trends Are Clear:• Breakfastallday1isthefastestgrowingdaypart2.

The Pinnacle Food Service GuaranteeAdd Pinnacle Food Service breakfast items to your lunch and/or dinner

menu, and you’ll:

➨ Increase traffic

➨ Attract new customers

➨ Increase profits

We guarantee it – or breakfast is on us!3

Breakfast is the Fastest Growing

Daypart

Tota

l Sal

es($billions)

Best case(billions)$82.5

Mintel forecast(billions)$60.4

Worst Case(billions)$58.3

Confi dence intervals

95%

90%

70%

50%

65

60

55

50

45

40

02009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Actual ForecastEst.

1MintelGroup,“BreakfastTrendsatHomeandAway:TheMorningMealatAnyTime”,September20152TheNPDGroup,“ClassicBreakfastFareRidetheWaveofBreakfastVisitGrowthatFoodservice”,October20153OnefreecaseofAuntJemima®,Lender’s®,LogCabin®,orMrs.Butterworth’s®product.

Forecast of US Restaurant Breakfast Sales1

Here are all the tools you’ll need to serve Breakfast Anytime!

• Menu Idea Guide–Recipesandmenuideasforbreakfastandbeyond.

• Menu Contest–Shareyourmenuideasandyoucouldwinupto$1000,andgetafreecaseofproductjustforentering!

• Menu Branding Allowance Program –Get$150backwhenyoufeatureLogCabin®orMrs.Butterworth’s®syruponyourprintedmenu.

• Earn Double Real Rewards Cafe Points –EarnDOUBLEPOINTSwhenyoubuyfrommorethanonePinnacleproductcategory!

• Online Calendar –Discoverholidayandseasonalmenusuggestionsalongwithall-daybreakfastmenuideasandpromotionreminders.

Southwesten Bagel Pizza

made with Lender’s® Bagels

januaryIt’s a new year!

Satisfy your customers’

breakfast cravings all day long.

2016

sunday monday tuesday wednesday thursday friday saturday

1

New Year’s Day

2

3 4

Serve Mexican Pizza

Sandwiches

5 6

Celebrate with Pizza Bagels

7 8

Try Fruit Tart Pizza

Bagels

9

10 11 12 13 14 15 16

17 18

Martin Luther King, Jr. Day

19 20

National Cheese

Lover’s Day

Try French Toast

Grilled Cheese

21 22 23

24 25 26 27 28

National Blueberry

Pancake Day

Feature Blueberry Handcakes

29 30

31

National Pizza Week

11

g

2 13

Bagels

14 15

Handcakes

27

© 2015 Pinnacle Foods Group LLC FSP-1215_BA-ProgramSheet Aunt Jemima® is a registered trademark of The Quaker Oats Company and is used under license.

Visit www.pinnaclebreakfastanytime.com to access the online calendar, program details, submission forms, and much more!

Monte Cristo Bagel Sandwich*

French Toast Stick Churros*

*See more winning Breakfast Anytime recipe ideas at foodservice.pinnaclefoods.com.

$1,000 GRAND

PRIZE

Get Creative and Get Rewarded -

Enter the Breakfast Anytime Menu Contest!

Menu Contest

For The winning Menu idea! PLUS: 15 More ChanCeS to Win!3 winnerS FroM eaCh oF 5 regionS – 1ST Prize: $500, 2nd Prize: $300, 3rd Prize: $200See website for region map.

Submission Period: January 1 – August 31, 2016

Entering is just 3 easy steps:

1. Create a new menu item – using Aunt Jemima® or Mrs. Butterworth’s® frozen breakfast products or Lender’s® bagels as a key ingredient (remember to take a picture).

2. Menu your creation – add to your lunch or dinner menu, or serve as a special.

3. Enter the contest – by filling out the form on the reverse, and receive a FREE case of product!

Go to www.pinnaclebreakfastanytime.com for full contest details.

apple Cheddar Chicken & waffles*

Breakfast Anytime Program Elements

Visit www.pinnaclebreakfastanytime.com to access Breakfast Anytime program details, promotions, and much more!

Get DOUBLE Real Rewards Cafe Points when you purchase products from more than one

Pinnacle Food Service product category!Promotion Period: January 1, 2016 – June 30, 2016

Get Double Real Rewards Cafe™ Points!

Qualifying Product Categories:• Aunt Jemima® or Mrs. Butterworth’s® Frozen Breakfast Products

• Lender’s® BagelsPromotion Details:• Purchase eligible Pinnacle products from 1 product category:

earn base Real Rewards Cafe Points• Purchase eligible Pinnacle products from BOTH product

categories: earn DOUBLE Real Rewards Cafe Points!See reverse for additional program information. For a list of eligible Pinnacle

products, go to www.realrewardscafe.com.

Why branding matters:*

✓Brands outlive products.

✓Brands convey a uniform quality, credibility and experience.

✓Brands are valuable.

Submission details and full program terms & conditions on reverse.

*Forbes CMO network, May 27, 2012

2016 Syrup Branding Program

Your breakfast creations deserve to be topped off with America’s favorite syrups.

Feature the Log Cabin® or Mrs. Butterworth’s® syrups brand logo on your printed menu, purchase

at least 5 cases of syrup, and receive $150.00!

Program Period: January 1 – December 31, 2016

www.pinnaclebreakfastanytime.com

We proudly serve syrup!