breaking patterns -an intro to design thinking to solve problems by mona patel
TRANSCRIPT
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Breaking Patterns!
An intro to design thinking to solve problems
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What is good design?
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What is user experience design?
• User experience is how a person feels when he or she interacts with a system.
• User experience design is the establishment of a philosophy about how to treat that person.
• Effective User Experience (UX) is experiential, affective, useful, productive, and engaging.
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Some principles1. Stay out of people’s way
2. Create a hierarchy that matches people’s needs
3. Limit distractions
4. Provide a strong information scent
5. Provide signposts and cues
6. Provide context
7. Use constraints appropriately
8. Make actions reversible
9. Provide feedback
10. Make a good first impression
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Patterns are like rules…!
Made to be followed or broken?
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As a UX and Innovation company, we’ve learned when and how to do both.
How do you break patterns?
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An introduction to design thinking
Design thinking = empathy + creativity + rationality
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Define the problem
• What are we solving for?
• What are we trying to change, disrupt or modify? Why?
• Who is the audience?
• What is success?
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List the status quo
• What’s everything you know about this space?
• What is expected? Known? Truth?
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Empathize
• Talk and learn from customers or purchasers. - What is their life like?
- Why does your product or service matter?
- Why do you matter?
• Create personas, scenarios and journey maps if needed.
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What if?
• What if what you know to be right is wrong?
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… there were no numbers?
… there was no text?
… that was the only view?
… they were like your friends?
… it was more human/emotional?
… it was less automated?
… I could view other people’s preferences?
… it wasn’t just focused on the individual?
… you didn’t have to log in?
What if?
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Prototype
• Life is a prototype.
• Go low, aim high. Start with a sketch.
• Goal is to…
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Validate
• With the actual users.
• Listen.
• Seriously, listen.
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Iterate
• Detach.
• Fix.
• Add.
• Change directions if needed.
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Pitch, and do it again
• Continuous evolution.
• Never done innovating.
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Photo creditsDoug88888, BY-NC-SA
Cuellar, BY-NC
Referenceshttp://dschool.stanford.edu/dgift/
