breakout session: dont be afraid of social media
TRANSCRIPT
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BREAKOUT SESSION
DON’T BE AFRAID OF SOCIAL MEDIA
Tracey Cantu Corpus Christi Code Enforcement
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Update your info!
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Update your info!Choose your photos!
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Update your info!Make a name for yourself!Choose your photos!
WWW.FACEBOOK.COM/ CODE-ENFOCREMENT-
ROX!
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Keep it short!
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Keep it short!Break it up!
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Keep it short!Put a spin on it!
Corpus Christi Code Enforcement is committed to caring for the
community.
Removing Grime Reduces Crime!
Break it up!
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Keep it short!Break it up!Put a spin on it!Mix it up!
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Make it personal!
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Make it personal!
5p10p
8a
Post Peaks!
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Make it personal!Peak Posts!What’s my name?!
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Make it personal!Peak Posts!What’s my name?!Milestones
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Make it personal!Peak Posts!What’s my name?!MilestonesEngage!
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• Monitor social feeds to find potential advocates for you program.
• Be ready to deal with negative sentiment and address customer concerns quickly and honestly.
• Keep your brand voice / your mission in mind.
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• Provide value and engage consistently to nurture your community.
• Develop a strategy to take your online community offline.
• Your Community can be a focus group full of insights.
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• Encouraging your offline community to join you online is a great way to jump-start your community building efforts.
• Host and participate in Twitter chats to grow your network.
• Use Facebook Graph Search to learn more about your audience.
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• Promote community events with Facebook and other platforms.
• Recognize the community members who engage frequently with your content and make them feel good for doing it. You can do this in the following ways: recognize them, regram their content, follow them back.
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• Reach out to partner groups, departments, agencies, and organizations by sharing and retweeting posts; and by linking to their websites and pages.
• Celebrate your Wins!!!
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http://www.cctexas.com/government/ccpd/code-enforcement
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