brendan jackson, iprospect, dmx dublin 2014 - seo: it's all about the user
TRANSCRIPT
Brendan Jackson
SEO Manager, iProspect Ireland bit.ly/SEOaboutTheUser @iProspectIRL iProspect.ie
IT’S ALL ABOUT THE USER
What we know about
SEO SEO IS
DIFFICULT
SEO IS
TECHNICAL
SEO IS
FOR GEEKS
– Matt Cutts Head of Webspam, Google
We expect to roll out
over 500 improvements
to our algorithm this
year.
“
“Hello,
We are a fast growing
company with a focus on
Search Engine Optimisation.
We have a dedicated team of
professionals to serve you in
building appropriate links and
developing SEO.”
Let’s investigate
the effectiveness
of latent semantic
indexing on your
site.
“
Let’s investigate
the effectiveness
of latent semantic
indexing on your
site.
“
It’s all about the
USER!
Great Content Wikipedia.com
– Ranks on
page 1 for 99%
of search terms
Google Analytics site content reports
Google Analytics landing pages reports
Analyse with Followerwonk
Get ideas with Content Idea Generator seogadget.com/content-strategy-generator-tool-v2-update/
Create a content calendar. And stick to it!
Great Link Building Eric Ward
Build links for people, not
Google.
“ – Eric Ward The Original Link Builder
Analyse with Open Site Explorer
Analyse with Open Site Explorer
Broken link
BUILDING
Analyse with Open Site Explorer
Find old content with Way Back Machine
Find old content with Way Back Machine
Great Social Sharing Lovin’ Dublin
Social media is like teen
sex. Everyone wants to do
it. No one actually knows
how. – Avinash Kaushik Analytics Evangelist, Google
“
Make your content shareable
Analyse with Followerwonk
Create great
content
Takeaways
Build links for
people
Takeaways
Make your content
shareable
Takeaways
THANK
YOU
Image credits http://www.flickr.com/photos/63056612@N00/155554663/ http://www.flickr.com/photos/jayvando707/6843918403/ http://www.flickr.com/photos/flapjax_at_midnite/7533591780/