Breyers

Jessica Ajunwa | Jenny Diebold | Alexandra Land Erin Lax | Erin Schutter | Andre Elkins

Breyer’s Brand Promise

Scoops Up Smiles

A leader in the ice cream

industry, works hard to provide

you with great tasting ice

cream, a variety of options

and consistent product innovation.

Begin Your Day With A Smile

Liquid, Ultra-Creamy & Rich

Coffee Creamer

Core Flavors:

Original Vanilla Hazelnut

Specialty Lines:Health FocusHoliday/Seasonal

Brand Fit

73% Respondents Said Breyers Coffee Creamer Would Be A Good Fit The Brand

CREAMINESS77% of the respondents associate Breyers with

Overall Breyers Brand Enhancement

Brand Fit

Test Result

Brand Fit of Coffee Creamer .000000000065

Breyers Association withCreaminess

.00000000257

Breyers Brand Enhancement

.00046

In the Coffee Market

18-3977% OF COFFEE CONSUMERS ARE BETWEEN

49% OF COFFEE CONSUMERS USE A COFFEE CREAMER

22% OF AT HOME COFFEE CONSUMERS USE COFFEE CREAMER AT HOME

Coffee Market Shift To IncreasedIn-home Consumption

Target Market

Demographics Behavioral

18-32

Young Professional

Middle Class

Daily Morning Coffee Drinkers

Enjoy Sweet, Creamy

Specialty Coffees

Brew at Home

Adventurous

Indulgent

Young professional who is on-the-go

but still takes time to enjoy a

gourmet coffee to start the day.

Competitive Landscape

Coffee Mate

33.2 % Market ShareAverage 32oz: $2.28

International Delight

22% Market ShareAverage 32oz: $2.98

Private Label

11.6% Market ShareAverage 32oz: $1.99

Breyer’s Strategic Advantage:

Loyal Consumer Basis

Industry Knowledge

Product Sourcing

Marketing Strategy

Current Distribution Current Retail Placement

$2.85 Target Pricing

Specialty, Gourmet Lines

Integrated Marketing Campaign

Breyers

Jessica Ajunwa | Jenny Diebold | Alexandra Land Erin Lax | Erin Schutter | Andre Elkins

Thank You