brian cu of grab taxi -at devcon summit 2013 #mobiledevnbeyond

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By: Brian Cu Managing Director, GrabTaxi DevCon November 2013

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Page 1: Brian Cu of Grab Taxi -at DevCon Summit 2013 #MobileDevNBeyond

By: Brian CuManaging Director, GrabTaxiDevConNovember 2013

Page 2: Brian Cu of Grab Taxi -at DevCon Summit 2013 #MobileDevNBeyond

Mobile Phone: The Great Equalizer

Page 3: Brian Cu of Grab Taxi -at DevCon Summit 2013 #MobileDevNBeyond

Mobile service evolution

3

Complexity

Device evolution

Communication

Information

Hard/soft goods

Services

Page 4: Brian Cu of Grab Taxi -at DevCon Summit 2013 #MobileDevNBeyond

Smartphones as an enabler

4

Idle

supply

Unserved demand

Find supply

Order on the spot

Allocate fairly

Page 5: Brian Cu of Grab Taxi -at DevCon Summit 2013 #MobileDevNBeyond

E2E Apps: Limitless possibilities

Supply Demand

Taxi Passengers

Service professionals

Homeowners

Hotels Guests

What other services have high supply and demand?

Page 6: Brian Cu of Grab Taxi -at DevCon Summit 2013 #MobileDevNBeyond

GrabTaxi: I want it NOWPassenger App Driver App

Gaol: Get a ride in under 5 minutes

Page 7: Brian Cu of Grab Taxi -at DevCon Summit 2013 #MobileDevNBeyond

Two sided problem solving

Page 8: Brian Cu of Grab Taxi -at DevCon Summit 2013 #MobileDevNBeyond
Page 9: Brian Cu of Grab Taxi -at DevCon Summit 2013 #MobileDevNBeyond

Power of double bottom line

Page 10: Brian Cu of Grab Taxi -at DevCon Summit 2013 #MobileDevNBeyond

Balance Trust Experience

Page 11: Brian Cu of Grab Taxi -at DevCon Summit 2013 #MobileDevNBeyond

Balance supply & demand

Page 12: Brian Cu of Grab Taxi -at DevCon Summit 2013 #MobileDevNBeyond

You have to create trust

What if the passengers are not there?

What if the person booking has bad intentions?

What if the passenger keeps cancelling?

How do I know it is really safe?

Will my driver really arrive?

How long will it take?

I was just testing it?

Page 13: Brian Cu of Grab Taxi -at DevCon Summit 2013 #MobileDevNBeyond

Build an experience

Page 14: Brian Cu of Grab Taxi -at DevCon Summit 2013 #MobileDevNBeyond

Thank you

[email protected]