brian halligan: transforming marketing
DESCRIPTION
Go Inbound Marketing 2013: The marketing playbook has fundamentally changed: consumers have more tools than ever at their disposal to block, ignore, or fast forward through traditional advertising. As a result, marketers need to find a different approach to attract, convert, engage, and delight customers. HubSpot's CEO Brian Halligan will talk about how the marketing playbook has changed and how inbound marketing can help companies create marketing people love.TRANSCRIPT
- 1. Inbound MarketingBrian Halligan@bhalligan#GoInboundMktg
2. @bhalligan #GoInboundMktg 3. Hate Love 4. How do you do InboundMarketing? 5. Inbound Marketing = Content + ContextContent 6. Inbound Marketing = Content + Context 7. Inbound Marketing = Content + Context 8. Inbound Marketing = Content + Context 9. Inbound Marketing = Content + ContextContext 10. Inbound Marketing = Content + Context 11. Inbound Marketing = Content + Context 12. WebsiteSocialEmailf+$CRMInbound Marketing = Content + Context 13. Online QuoteRequest forSUVCustomers Provide Context 14. Ignore Context at Your Own Peril3 Days Later:The marketingautomation systemsends me this(Not an SUV) 15. Context is More than Email5 Days Later:I go back tothe websiteand try torememberwhere theSUVs are(Website isntPersonalized) 16. Context is More than Email 17. Inbound MarketingContent: Blog Social Media SEO OffersContext 360 view of contacts Personalize emails Personalize website Personalize social 18. But 19. Butvs 20. Marketing Hires. 21. The Press Release Hire . 22. The Press Release Hire.Money v BrainsRent v OwnHate v Love 23. D A R C : Digital Native 24. D A R C : Analytical 25. D A R C : Reach 26. D A R C : Content Creator 27. CEO as Marketer. 28. CEO as brand 29. CEO as brand 30. CEO as brand 31. CEO as brand 32. WEVEGOT OURTOESIN36 33. TIME TOJUMP INALL THEWAY!37 34. 38 35. 39 36. 40http://marketing.grader.com 37. 4Thank You.