SURELY THERE’S A BETTER WAY

LIGHT

MATERIALTECHNOLOGY

SOUNDMOTION

TIME

BRICK & PIXEL

DESIGNING FOR THE FUTURE

OF RETAIL TECHNOLOGY

HOW MIGHT WE DESIGN INTERACTIONS THAT BRIDGE BRICK & MORTAR AND ECOMMERCE IN WAYS THAT

EMOTIONALLY SUPPORT SHOPPERS AS AUTHORS OF THEIR OWN EXPERIENCE?

EXPLORING SELECTIVE

REVEAL

THE WORLD DOESN’T NEED MORE “STUFF”...

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“COULD I RESTORE THE POWER OF TOUCH?”

LOOK MORE CLOSELY AT THE EMOTIONAL CONDITIONS

ENSURE CLARITY OF GOALS

IMMEDIATE FEEDBACK EMBRACE SELECTIVE REVEAL/PROGRESSIVE DISCLOSURE

BALANCE OPPORTUNITY AND CAPACITY FOR JOYFUL INTERACTION IN EXPRESSING INFORMATION AND OPTIONS

BE RESPECTFUL OF THE NUANCED SOCIAL INTERACTIONS THAT NATURALLY TAKE PLACE, DO NOT FORCE

MAKE THE CONTRIBUTION VISIBLE SO THAT IT BECOMES THE INTRINSIC REWARD

EMBRACE THE PHYSICALITY THAT BRICK & MORTAR ALLOWS FOR

DESIGNPRINCIPLES

NO MEANINGFUL

EXPERIENCE CAN BE CREATED

WITHOUT FIRST BEING ABLE TO

SOLVE A STICKY PROBLEM

SIZE

SIMPLIFICATIONOF SIZE

CONNECTIONconnecting your individual measurements to the correct size

IDENTIFICATIONan easier way to identify what size from what brand will fit best

VISUALIZATION an easier method of selecting the “best fit” in-store...

LET’S MAP IT

ENTRY EXIT

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SITI

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EXISTING

searching trying on discover purchase

emot

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EXIT

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A + s

ENTRY

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POTENTIAL

NOW THE BIG QUESTION IS HOW DO WEGET THERE?

FITWELL

A PLATFORM THAT HELPS SHOPPERS VISUALIZE

YOUR PERFECT FIT.

YOU+

BRANDS

button down flannel $48

try on a medium

PURCHASE SAVE SHARE

crew neck tee $35

gold bracelet $68

cropped pant $59

DON’T FIGHT THE FORCESUSE THEM

- Buckminster Fuller

PROCESS