bricks clicks and flips ndm retail presentation
TRANSCRIPT
BRICKS, CLICKS AND FLIPSENGAGING CONSUMERS IN A DIGITAL WORLD
“CURRENT STATE OF THE RETAIL MARKET…”
COST OF LIVING PUTTING PRESSURE ON HOUSEHOLDSAND CONSUMERS ARE WITHHOLDING DISCRETIONARY SPENDING
Consumer savings rate is at a 20 year high at 10%
CONSUMER SENTIMENTAND THE UNCERTAINTY OF THE ECONOMY
13% are concerned about the cost of utilities risingCompared to 1% in 2009
45% say worrying about Housing affordability keeps them awakeWhilst 40% worry about having enough money to retire
80% of people are now choosing to buy products when on sale
* Eye on Australia report; Sweeney Research Mar 2011
RETAILERS SPEND BIG ON TVWITH DIGITAL ONLY TAKING A SMALL CUT
$780 $335 $291 $64
FY11 Retail Advertising Spend ($M) by Media Type
Television
Others
Digital
* SMI REPORT 2011
$1.47B Retail Advertising Market
“WHERE DOES DIGITAL FIT IN…?”
A SHIFT IN TIME SPENT IN MEDIACONSUMERS ARE INCREASINGLY ONLINE
311%
10%
* Roy Morgan Single Source ESP 2000 & 2011
Australians are the 2nd most avid internet searchers for information about consumer products (just behind Americans)
PRODUCT RESEARCH BEGINS ONLINECONSUMERS WANT TO HUNT FOR VALUE
82% of Australians shop online to look for best value73% for saving time, 68% for easier comparison^
XS“More Australians look for products online – and then go andbuy them at a store than they do the reverse…”
* World Internet Project; Online Retail in Australia 2007-2011. Swinburne University of Technology, Scott Ewing 2011.^ Getprice Shopping Report, Feb 2011
78% of Australians are regular web-shoppers25% are making online purchases at least once a week
78% trust peer recommendations and online opinions
SOCIAL SHOPPING ON THE RISETHE INTERNET IS INFLUENTIAL IN PURCHASE INTENT
* World of Socialnomics, Erik Qualman Oct 2010.Telsyte Study, Feb 2011
Group buying is tipped to hit $242M in 2011
THE NEW CONSUMER SALES CYCLE
Price comparisonCATALOGUE
AwarenessMASTHEAD REACH
Information gatheringTARGETING & VIDEO
Peer recommendationSOCIAL INTEGRATION
* The Consumer Decision Journey, McKinsey Quarterly 2009 Number 3
Moment of Purchase
Initial Consideration
Active Evaluation
Post-purchase Experience
Loyalty Loop
FACILITATING REACH, AWARENESS & ENGAGEMENTENGAGING CONSUMERS IN A DIGITAL WORLD
We make it easy to talk to your customers
NDM MAKE IT EASY
We make it easy to get online
We make it easy to get results
CATALOGUEENGAGING RETAIL EXPERIENCE
• It’s easy• Utilise an existing print asset to extend your reach online
• Showcase your products in a medium and environment that makes sense• Consumers know what catalogues offer - value
• Engage with social integration• Let consumers spread the word
CATALOGUEENGAGING RETAIL EXPERIENCE
• We’re definers• We’ve got the audience, we connect you with them
• Flexible• Balance reach and scale with targeted consumer groups
• Leverage our strengths• We’ve access to over 600k Main GBs• Our classified audience give you access to niche shoppers
BEHAVIOURAL TARGETINGTALKING TO THE SHOPPER
NDM BEHAVIOURAL SEGMENTSOUR PROVEN PERFORMERS
114,750 F25-541.2M Imp/m
RSI 631
621,500 Main Grocery Buyers5.0M Imp/m
RSI 260
82,500 Women’s Apparel1.0M Imp/m
RSI 233
19,250 Indulgent Shoppers300K Imp/m
RSI 489
179,500 Telecommunications2.3M Imp/m
RSI 82
* NDM Behavioural segment sizes Sept 2011
VIDEOTVC EXTENSION
PREROLLRMX
REACH
EXTENDER
VIDEO
EXTENSION
RETAIL PACKAGESENGAGING CONSUMERS IN A DIGITAL WORLD
PACKAGESADVERTISING BUNDLES
$100k
+
Product Placement Value Impressions / Reach Run Time
Catalogue Roadblock Homepage Buyout $85,500 802,000 UBs Day
Catalogue Roadblock ROS Taste / Vogue / MH $48,000 600,000 Month
Behavioural Targeting RON RSI $21,000 600,000 Month
Video Channel Buyout Taste / Vogue / GQ $2,250 15,000 Month
$50k+
Product Placement Value Impressions / Reach Run Time
Catalogue Roadblock ROS Taste / Vogue / MH $52,800 660,000 Month
Behavioural Targeting RON RSI $21,000 600,000 Month
Video Prime Time News / Sport / Ent / Business $2,000 25,000 11am – 2pmDaily Mon - Fri
$10k+
Product Placement Value Impressions / Reach Run Time
Catalogue Roadblock ROS News / MH / Taste / Vogue $14,000 200,000 Month