PAGE TWENTY The Wellington Advertiser, Friday, September 18, 2009

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Town’s merchants will roll out red carpetsfor special day for all brides-to-be

by David MeyerFERGUS - Before they take

their walk down the aisle,

brides-to-be from all over are

being invited to town here to

practice - by walking down red

carpets.

There will be plenty of red

carpets rolled out on which to

practice, too, as Fergus holds

its first ever Red Carpet Bridal

Tour on Sept. 26.

BIA representative Julia

Tins dale-Biscoe said in an in -

ter view that once the idea came

from an area business owner, it

seemed to be a promotion that

will easily fly.

“Elora has certain things to

offer people,” she said. “Fergus

has other things.”

Among those are busi nesses

that can cater to every wish for

the perfect wedding. She rolled

off the businesses in the town

that can make Fergus a one-

stop shopping day for all wo -

men’s bridal needs. There are

two jewellers, two flower

shops, several gift and confec -

tionary shops, invitations, wed-

ding cakes, a men’s shop to

provide tuxedos, catering, and

stores that sell wedding dresses

and all the accessories.

As well, there are photo -

graphers, entertainment servic -

es, venues for receptions, and

even a limousine service - all in

the Business Improvement Ar -

e a in the downtown.

“We realized we had pretty

well everything a bride needs,”

Tinsdale Biscoe said. “We’ve

got it all.”

So, all the businesses in -

volved in the bridal tour will be

rolling out red carpets into their

stores from 9am to 3pm that

day on Sept. 26. The tour

begins at the Breadalbane Inn,

with parking available across

the street, and will include two

fashion shows, limousine rides,

and a tour of all the shops

inside the Business

Improvement Area.

The idea has been filtering

out into the business commu -

nity for some time now, and

Tinsdale-Biscoe said she has

even had enquiries from mer -

chants in Elora, and from sev-

eral outside of the BIA bound-

aries. Everyone seems to be

interested.

She checked with Centre

Well ington Mayor Joanne

Ross-Zuj and learned that all

BIA promotions and spending

are to benefit only BIA mem -

bers, since the BIA is a separate

levy collected by the township.

Tinsdale-Biscoe said others

may not participate because of

the laws governing BIA opera -

tions, but she said outside busi -

nesses will be able to leave

business cards touting their

services at participating ven -

ues. She added that interest in

this event could also spur inter-

est in expanding the current

Continued on next page

Bridal Tour

View our Bridal Tour pages online atwww.wellingtonadvertiser.com on the editorial page.

The Wellington Advertiser, Friday, September 18, 2009 PAGE TWENTY ONE

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BIA.As for the tour itself, “It’s

going to be very good,” shepredicted. “There are at least20 businesses that are going tobenefit from the bridal tour.”

Natalie Airdrie, of ElegantAf fairs Bridal Boutique, notedFergus has a huge variety ofgoods and services to offerbrides, including places to gethair and make-up.

She said visiting brides-to-be can “see how to customizetheir wedding. They get experttips from the professionals.”

Airdrie noted in some cases,stores like hers are cross-pro-moting with photographerJanette Gagic, so when a wo -man arranges services withone, she gets a $75 coupon forservices with the other.

Airdrie is also offering fash-ion shows at 11am and 2pm forthe bridal tour.

She said the idea of so manymerchants coming together fora single event is key.

“It’s so important to havethat local community andevery one in it,” she said,adding she hopes brides willsee that, “I can get it all done inone day.”

A.J. Broderick, of Brod -rick’s Clothiers For Men, saidin an interview that, just likemen getting married, his store’spart is easy. Brides can come inand choose what the groom and

his party can wear.“The guys’ end of it is pret-

ty darned easy,” he said with asmile, adding of the tour, “Ithink it’s a great idea. They can

get all their wedding attire,gifts, and everything - all onour main street.

“It can be done - done in atimely fashion, without leaving

Fergus.”MariAnne Laitur, of Abby

Rose, a flower shop, has beenpart of the committee workingon the tour.

“It’s been a few monthsnow,” she said of the planning.“From local business, it’s beena good response.”

The committee is alreadylooking ahead. It knows wed-dings can take up to a year ormore to plan, so it plans to offerthe tour three or four times peryear.

Laitur is under no illusionsthat it will take a great deal ofeffort to make it popular, butshe believes it will be worththat effort.

“It’s going to take somework - and it’ll take a while,”she said. “It’s like any newthing that starts. You’ve got toget the word out there.”

Tinsdale-Biscoe is wellaware of that. She said theevent will be promoted at aGuelph event where up to 350brides-to-be normally attend.

She added the plan is tohold another tour in February,and another one in May, so allwedding seasons are coveredby Fergus Merchants.

She said the plan is forbrides to meet at theBreadalbane Inn at 9am andthey will be taken on the tour.

To reserve a place on thetour, brides-to-be should tele -phone 519-787-1384.

FROM PREVIOUS PAGE

Planners projecting bridal tour success

Bridal Tour