bridgei2i analytics - introduction
TRANSCRIPT
BRIDGEi2i Analytics Solutions An Overview
Prithvijit Roy
February 2012
@ 2012 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved
“Not everything that counts can be counted, and not everything that can be counted counts.”
Einstein's office at Princeton
The analytics journey
What happened? When? How much?
Why it happened? What will happen next?
How to operationalize? How to sustain?
Capture relevant data Identify key metrics Design & generate reports
Identify drivers & trends Understand behavior Predict outcomes
Build & implement strategies Enterprise-wide adoption
Metrics & reporting Descriptive statistics Visualization
Underlying trends Predictive models Optimization
Real time decisions tools Change management Institutionalization
INFORMATION INSIGHTS IMPACT
INPUT OUTCOME Internal & External Data with
structured /unstructured content Accelerated Growth, Risk
Mitigation, Cost Reduction
Destination
Analytics Maturity of
Firm
Business Problem
Addressed
Analytics Play
Business analytics is increasingly being adopted by companies in decision making to multiply business value based on data
Successful analytics adopters bridge the gap between Information, Insights and Impact
Enablers for successful journey
BUSINESS CONTEXT
Analytics Enablers
TECHNOLOGY ADOPTION
ANALYTICS RIGOR PEOPLE PRACTICE CULTURE
Handling big data
Cutting-edge statistical techniques
Analytics embedded in decision making
Industry & functional understanding
Company priorities
Change management
Enterprise data linkage
Analytics tools
Data privacy and compliance
Attract analytical talent
Develop / retain talents
Knowledge management
Information based decisions
Structured innovation
Implementation focus
A balanced focus across analytics enablers can help multiply business impact
Who we are
BRIDGEi2i
is an Analytics Solutions company focused at helping you BRIDGE
To be a trusted partner for enterprises, helping them achieve accelerated outcomes by simplifying analytics and
embedding it in their DNA.
INFORMATION INSIGHT IMPACT
by
5
Helping clients increase their analytics capability and enabling enterprise wide institutionalization
Solving complex business problem using advanced
analytics on big data
Offering simple analytics applications for business
users to do their own data based decisions
Our solutions
Analytics Advisory Services Guidance to develop a sustainable analytics deployment
across the enterprise
Analytics Software Applications Embedded or cloud based
decision support tools
Analytics Consulting Services
Data driven solutions to specific business issues
‘ANALYTICAL
ENGINES’
‘INFLUENCE AND INNOVATE’
BUSINESS APPLICATIONS Marketing & Sales Risk Management
Business Operations
DECISIONING ENGINES Analytics applications on cloud *
Customized analytics tool
INCUBATE & INSTITUTIONALIZE Analytics Maturity Assessment
Analytics Capability Development Roadmap
BRIDGEi2i offers a portfolio of services and software to create sustainable value for you
* To be offered soon
Functional solutions
• Targeted acquisition
• Lifecycle value enhancement
• Customer experience management
• Enhance retention
Customer intelligence
• Market intelligence
• Maximize return on marketing investment
• Digital media effectiveness
Marketing effectiveness
• Price setting
• Discount optimization
• Price realization
Price optimization
• Sales forecasting
• Sales force planning
• Sales force enablement
Sales effectiveness
• Customer risk management
• Fraud detection
• Portfolio risk assessment
Risk management
• Procurement spend optimization
• Human resource effectiveness
• Customer service planning
Operations planning
Applications in multiple business functions
Industry solutions (Illustrative)
Banking & Financial Services
• Cross Sell / Up-Sell
• Credit Risk Management
• Customer Experience Management
Insurance
• Lead Generation
• Claims Management
• Capital Adequacy
Public Sector
• Service Quality Management
• Education Program Effectiveness
• Revenue Management
Telecom
• Revenue Assurance
• Churn Management
• Asset Optimization
Retail & Consumer Goods
• Market Mix & Promo Optimization
• Increase Customer Loyalty
• Assortment Planning
Technology
• Product Usage Experience
• E-commerce effectiveness
• Pricing Optimization
Strong expertise of problem solving across various industries
Our approach & deliverables Business Problem
• Understand key business challenge and it’s impact on business • Current business process, stakeholders, inter linkages and data captured
A structured process of analytics deployment
Analytical Problem Analytical Solution Business Solution
Insights & Action Items
Deliverables
• Construct Analytical framework for the business problem
• Key metrics for improvement • Focus areas, interrelated
processes • Expected outcome
• Translate analysis into business Insights
• Prioritize business process improvement opportunities
• Plan to ensure feasibility & sustainability of change
Augment & Manage Data
Visualize
Advanced Analytics
Internal Data Research
Social Media
Patterns & Trends
Segment, Predict, Optimize, Text
Mining
Decision Support Tool
9
Advanced analytics capabilities
TESTING OF HYPOTHESIS & ASSESS DRIVERS CLASSIFICATION INTO HOMOGENEOUS SEGMENTS
Statistical testing of hypothesis and estimation of parameters , building business cases and analysis of key drivers
Identify homogeneous segments based on key attributes behaving in similar manner ( cluster, tree & machine learning techniques)
PREDICTION OF EVENTS FORECASTING OF KEY METRICS
Prediction of certain business events (sales, attrition, cost, risk etc.) based on attributes impacting the same
Forecasting of key metrics based on trend and patterns observed over time and patterns in key influencing attributes
SIMULATION OF SYSTEMS OPTIMIZATION OF SPECIFIC OBJECTIVE
Simulation of scenarios to assess variability of business metrics based on assumptions on key external factors
Optimization of business objective based on multiple operative constraints
Experience of using various analytics techniques based on business needs
Why us
Innovative, cutting-edge techniques and approaches in data based problem solving
Technology enabled solutions making analytics available and affordable
Access to wide experience in analytics deployment across multiple business functions and industries
Enabling institutionalization of data driven decision making across your enterprise
BRIDGEi2i acts a catalyst for increased adoption of data driven decision making in your business
The founders.. Prithvijit Roy CEO & Founder
Pritam Kanti Paul Director & Co-Founder
13+ Years of experience in Leading and setting up large scale Analytics Centers MS in Quantitative Economics, Indian Statistical Institute
11+ Years in Analytics , Predictive Modeling, Consulting & Institutionalization across domains MS in Statistics , Indian Statistical Institute (Gold Medalist)
• Set up & led Hewlett Packard’s Decision Support & Analytics Services unit supporting all its businesses & functions globally
• Part of seed team and leadership building GE’s Analytics center (now Genpact) , a pioneer to India Analytics Industry
• Regarded as thought leader and visionary in Analytics Industry – active speaker in various forums , institutions and seminars
• Experience across Technology, Fin. Svcs., Retail and Insurance domains
• Experience of application of cutting edge analytics across marketing, pricing, risk, procurement , fraud and operations
• Worked as Director of Marketing & Ecommerce Analytics in Hewlett Packard and set up predictive analytics & survey practice
• Setup Analytics Consulting practice for GE Analytics ( now Genpact)
• Regarded as an innovative thinker - have prestigious innovation & leadership awards as well as a patent under his belt
Ashish Sharma Director & Co-Founder
11+ Years in Analytics, Consulting, Quality, Finance, Merger & Acquisitions. MS in Statistics , Indian Statistical Institute (Economics & Finance specialization)
• Acted as leader of consumer analytics practice ( consumer finance, insurance, hospitality, high tech) in Genpact (formerly GE)
• Deep experience of diverse analytics applications in pricing , risk management finance and marketing domain
• Led Six Sigma efforts in Analytics Center of Expertize for GE
• 5 years experience in end to end management deal process in four major Genpact acquisitions and two curve out transactions
• BRIDGEi2i team brings experience of setting up the largest captive analytics shared services and one of the first third party consulting & outsourcing capabilities in India, with Hewlett Packard and Genpact.
• Experience of deploying complex & innovative analytics solutions and institutionalizing them across functions in B2B and B2C firms globally driving millions of dollar of incremental value
• Have set up & managed teams over 1200 skilled analytics professionals driving multiple aspects of the business e.g. strategy & planning , operations management, business development and relationship management
In a nut-shell..
We not only provide you data-driven business solutions
Our consulting services helps you convert INFORMATION to INSIGHTS based on
1. Robust analytical rigor
2. Experience in applying analytics across a wide range of problems
3. Leveraging the best talent & eco-system
We also help you embed analytics in your DNA
Our advisory services & software apps. helps you convert INSIGHTS to sustainable IMPACT based on
1. Technology adoption
2. Innovation culture
3. Experience of institutionalizing analytics
.. we partner with you in solving business problems based on data and help you drive sustained business value through analytics
13
THANK YOU
E-Mail – [email protected]
Linkedin -
http://www.linkedin.com/company/bridgei2i
-analytics-solutions
Facebook – http://tinyurl.com/bridgei2ifb
Twitter - @BRIDGEi2i
Web – www.bridgei2i.com