Bridgeport Bridgeport VillageVillage

SW Bridgeport Rd & SW 72nd AveTigard, Oregon

BA 495 Theresa Villano, Andrea Boitano, Katie Harrison, Andrea Holcom

Bridgeport Village Retail Area

Retail Area AnalysisNothing…

To Something !

Bridgeport Village Retail Area

What to Indulge In….

Bridgeport Village Retail Area

Bridgeport Village Overview Oregon's premier outdoor shopping, dining and

entertainment experience unlike any other in Pacific Northwest

MAY 2005 Opening Reminiscent of an open-air European-style shopping

experience Nation’s finest upscale retailers & restaurants.  Bridgeport Village spans 28.6 acres 502,000 sq. ft. of

retail, restaurant, theater, & office space 10 miles south of downtown Portland exit 290 off I- 5 in

Tualatin The new cinema finest in Oregon

o 18 screens, 82,500 sq. ft., & 4,200 full stadium-style seats. 

Home to only Crate & Barrel & Z Gallerie between San Francisco and Seattle

First “The Container Store” north of San Francisco.

Bridgeport Village Retail Area

Continued OverviewFeatures the only in Oregon:

California Pizza Kitchen, McCormick & Schmick's Grill, Tutto Bene Italian Cafe & Gelato Bar, Zao Noodle Bar.

Events & Community Involvement:Trunk Shows, Health awareness month

Celebrations, Concerts, Toy Drives, Grand Opening Celebrations, Santa Visits

Bridgeport Village Retail Area

The Players

Anchors:Anchors:Borders Books & MusicCrate & BarrelRegal Cinemas Stadium 18, The Container StoreWild Oats Natural

Marketplace

Bridgeport Village Retail Area

The Players

Retailers:Upscale retailers such as:

Ann Taylor Loft, Anthropologie, Banana Republic, BCBG Max Azria, Bella Casa, Carl Greve Jeweler, Coach, Coldwater Creek, Cole Haan,

French Quarter Linens, Goodnight Room, J.Jill, Louie Permelia, Lucy, Oblation Papers & Press, Oregon Scientific, Talbots, Tommy Bahama, Via Lago Z Gallerie

Bridgeport Village Retail Area

The PlayersRestaurants:The new lifestyle center boasts award-winning

restaurants including: California Pizza Kitchen

McCormick & Schmick's Grill, Romano's Macaroni Grill,

Pastini Pastaria, PF Chang’s China Bistro,

SinJu Sushi, Tutto Bene Italian Cafe & Gelato Bar

Zao Noodle Bar

Bridgeport Village Retail Area

Amenities & Added Perks Offers unparalleled guest services and including:

4-level parking garage 1,100 parking spaces

Conciergeo kiosk in center courtyardo services comparable to five-star hotel

Valet Parking o year-round for the convenience o $3.00 per car & Two Valet stations

Security  o 24-hour professional securityo Trained in First Aid, CPR and AED

Courtesy Shuttle & Package Carry-Out Service o Carry bags & drive to vehicle 

Grocery Drop-Off & Pick-Up Service.  o shop for your groceries at Wild Oats, pay and leave groceries o “Drive-up in front with your Wild Oats-issued number hanging from your

rearview mirror.  Wild Oats associates will grab your groceries from inside the store and load them into your car! “

Bridgeport Village Retail Area

Amenities & Added Perks Umbrella Service Outdoor Sound System Outdoor Dining Unique shopping experience & Atmosphere

o Fire/Water Fountaino Italian Gazebo & Village Feel

Italian Kioskso Six located throughout

Children's Play Area.  Family Restrooms. 

o Ladies' Lounge & Nursing Room Bicycle Racks 

o welcomes all cyclists with several bicycle racks

Bridgeport Village Retail Area

AccessibilityI-5 to exit 290

Intersection of Lower Boones Ferry Road and SW 72nd Avenue.

TriMet bus #s 36, 37, 76 and 96 stopping at the Tualatin Park &

Ride

Regular Hours: Monday - Saturday: 10:00am -

9:00pm Sunday: 11:00am - 6:00pm

Bridgeport Village Retail Area

Visibility

Red Arrow • Highly Trafficked

Intersection Bridgeport Rd & 72nd

• Not visible from freeway

Blue Arrow• 3 Easy Access

Entrances

Bridgeport Village Retail Area

Who is Living here?

Tigard

&

7-Mile Radius

Bridgeport Village Retail Area

Demographic Profile (census data 2002)

Customer Base: Population within 3 miles: 194,948 Upper Crust Cities:

• Tigard, Lake Oswego, West Linn, Wilsonville• Affluent Trade Area of Portland

Women (all ages), Kids, & Families

Within 7 miles : ½ Population People make over $50,000 annually Approx. 30% have college degrees $7 million spent on household expenditures

i.e. Apparel, Food, Entertainment

On March 27, 1985, attorneys Rick Rosenfield and Larry Flax On March 27, 1985, attorneys Rick Rosenfield and Larry Flax traded in the courtroom for the dining room in Beverly Hills, CAtraded in the courtroom for the dining room in Beverly Hills, CA

California Pizza Kitchen is a leader in authentic California-style California Pizza Kitchen is a leader in authentic California-style cuisine cuisine

There are currently more than 180 CPK's in 27 states and five There are currently more than 180 CPK's in 27 states and five foreign countries. foreign countries.

Headquarters in Los Angeles, CA Headquarters in Los Angeles, CA Average Restaurant Size is approximately 6,000 square feetAverage Restaurant Size is approximately 6,000 square feet

StrengthsStrengths

CookbooksCookbooks CPK CardsCPK Cards strategic alliance with Kraft Pizza strategic alliance with Kraft Pizza

CompanyCompany FundraisersFundraisers CPKids Programs for your school or CPKids Programs for your school or

organization organization Large menu 8 appetizers, 29 pizzas, Large menu 8 appetizers, 29 pizzas,

11 pasta’s, 3 soups, and 13 salads11 pasta’s, 3 soups, and 13 salads Curb side serviceCurb side service Good On-line presenceGood On-line presence CateringCatering Good location within BridgeportGood location within Bridgeport

WeaknessWeakness Small waiting areaSmall waiting area Not knownNot known Expensive Expensive

OpportunitiesOpportunities

More AdvertisingMore Advertising Larger waiting areaLarger waiting area More items on menuMore items on menu Open more locationsOpen more locations

ThreatsThreats Other stores in Bridgeport Other stores in Bridgeport

Romano’s Macaroni Grill; Romano’s Macaroni Grill; PF Changs; McCormick & PF Changs; McCormick & Schmick’s; Pastini Schmick’s; Pastini Pastaria; Zao Noodle BarPastaria; Zao Noodle Bar

Other café’s and specialty Other café’s and specialty food offered.food offered.

Limited ParkingLimited Parking

Crate and Barrel is America’s leading home specialty retailer, and known for design, value and customer service.

HistoryHistory First store opened in 1962 First store opened in 1962 One sales associateOne sales associate Inspired by EuropeInspired by Europe Abandoned elevator Abandoned elevator

factory in Chicago to factory in Chicago to showcase the finds they showcase the finds they were finding all over the were finding all over the world. world.

30 years later have grown 30 years later have grown to 115 stores and 6,000 to 115 stores and 6,000 associates nationwideassociates nationwide

Products OfferedProducts Offered DinnerwareDinnerware Serving PiecesServing Pieces Table LinensTable Linens Kitchen itemsKitchen items FurnitureFurniture Rug/Window PanelsRug/Window Panels Bed and BathBed and Bath Gift IdeasGift Ideas

LightingLighting AccessoriesAccessories KidsKids Themed DécorThemed Décor -Christmas-Christmas - Hanukkah - Hanukkah -Thanksgiving-Thanksgiving

StrengthsStrengths Great Location!Great Location! Anchor StoreAnchor Store Great selection Great selection Affordable Prices Affordable Prices Good customer Good customer

serviceservice

Lots of products Lots of products offered.offered.

Same Style Same Style Low visibility Low visibility Only side Only side

building parkingbuilding parking

Local AdvertisingLocal Advertising Mass mailingMass mailing In store In store

promotionspromotions Crate and Barrel Crate and Barrel

VisaVisa

OpportunitiesWeaknesses

ThreatsThreats Competition Competition -Intratype-Pottery Barn, Z Gallerie, -Intratype-Pottery Barn, Z Gallerie,

Bombay companyBombay company..

--Intertype- Target, Bed Bath and Beyond,Intertype- Target, Bed Bath and Beyond, K-mart, Sears, Linens and things.K-mart, Sears, Linens and things.

Z GalleryZ Gallery

Information…• Founded in 1979 by Joe Zeiden, Carole Malfatti and

Mike Zeiden as small poster shop in Sherman Oaks, Cali.

• Brothers & Sister operated during the day and framed posters at night in parents garage

• Now Operate 60 retail stores and have over 1,000 employees who maintain the family essence

• Headquarters in Los Angeles and Additional buying offices in Berkley

• Privately owned company• Have gift registry, gift Cards & Credit Cards

Strengths• Strong website• Draws a younger crowd• Welcoming atmosphere • Employees are friendly and

knowledgeable about their merchandise• Variety and eccentric style

Weaknesses• Expensive• Not well known• Buy when you see what you like, usually

not there the next time you visit• Parking around store is not always

available

Opportunity

• Room to open new stores • Advertising

-Send out flyers, promotions and billboard off of I-5

• Have a day were exceptional customers come in and shop and have it catered (like Nordstrom’s)

Threats• Pier One Imports• Ikea• Cost Plus• Pottery Barn• People are becoming more cost effective

and spending their money wisely• Can’t see from the street

Regal Cinemas at BridgeportRegal Cinemas at Bridgeport

The Down LoThe Down LoRegal Cinemas Bridgeport Village Regal Cinemas Bridgeport Village

Stadium is the finest theater in Stadium is the finest theater in Oregon with 18 screens.Oregon with 18 screens.

82,500 sq. ft82,500 sq. ft4,200 full stadium-style seats4,200 full stadium-style seats

Super cool features!Super cool features! Stadium seating provides each movie-goer Stadium seating provides each movie-goer

an unobstructed view of the screenan unobstructed view of the screen Plush, high-back rocking recliner seats Plush, high-back rocking recliner seats

offer extra comfort.offer extra comfort. Retractable cup holders move out of the Retractable cup holders move out of the

way to form love seats.way to form love seats. The latest digital surround sound systems The latest digital surround sound systems

bring the movies to life.bring the movies to life. The Regal Crown Club loyalty program The Regal Crown Club loyalty program

rewards frequent moviegoers. rewards frequent moviegoers.

SWOT AnalysisSWOT Analysis StrengthsStrengths

Offer valet parkingOffer valet parking Offer over 1,100 Offer over 1,100

parking spacesparking spaces Convenient bicycle Convenient bicycle

racks located racks located throughout the throughout the propertyproperty

Well knownWell known

WeaknessWeakness Don’t offer gift Don’t offer gift

cards during the cards during the holiday season holiday season because not yet because not yet launched. launched.

Holiday hours are Holiday hours are limited (8am-9pm)limited (8am-9pm)

SWOT Analysis cont…SWOT Analysis cont… OpportunitiesOpportunities

Offer “special movie Offer “special movie nights” (ex. Discounts nights” (ex. Discounts for family or poor for family or poor college students college students ))

Coffee shopCoffee shop Mom & child theaterMom & child theater Offer more diversity Offer more diversity

in food selection (ex. in food selection (ex. hamburgers, lobster)hamburgers, lobster)

ThreatsThreats More expensive More expensive Other theaters in Other theaters in

the areathe area Crying babiesCrying babies

CompetitionCompetition InterInter

Tinseltown Tinseltown CarmikeCarmike IMAXIMAX Edwards TheatersEdwards Theaters United Artist United Artist

TheaterTheater

IntraIntra Renting from Renting from

Blockbuster or Blockbuster or Hollywood VideoHollywood Video

Home TheatersHome Theaters Grocery store video Grocery store video

rentalsrentals Personal video Personal video

collectioncollection TiVoTiVo NetflixNetflix

Our Favorite Movies Our Favorite Movies AndreaAndrea

AndreaAndrea

CarrieCarrie

KatieKatie

TheresaTheresa

Bridgeport Village Retail Area

S.W.O.T of Retail Area Strengths

Owned By Established Oregon Retail Property Contractor & Real Estate

Added Amenities, Feeling of Wealth Word of Mouth Advertising Great Community Events Increasing popularity of LIFESTYLE Centers (Destination

Shopping Areas) Located In High Income Area Strengthens Economy

• Employment Opportunities• Brings Sales & People to Tigard!!!

Weaknesses Not covered for the Oregon rain Pedestrian walkways are risky Parking Limited Hard to see from Freeway Expensive…So much for catering to discounter trend

Bridgeport Village Retail Area

I-5 Retail Corridor Growing

Bridgeport Village Retail Area

S.W.O.T of Retail Area Opportunities

Visibility from Freeway- Billboards? Commercial & print Ads Excellent Opportunity for Retailer in growing I-

5 Corridor “Manly” Appeal (i.e. car shows, Sharper Image) Bring in a Super center Anchor store

• Complete one stop shopping Threats

Pioneer Square, Washington Square, Streets of Tanesbourne, Cedar Hills Crossing

Distance from a Downtown center• Transportation to and from

Bridgeport Village Retail Area

Sourceswww.bridgeport-village.comwww.californiapizzakitchen.co

mwww.crateandbarrel.comwww.regalcinemas.comwww.zgallerie.com

Bridgeport Village Retail Area

Christmas is around the corner… NOW who’s Going for the

Life Changing Shopping experience @

Bridgeport Village?