Are you getting the most strategic value out of your corporate relationships?

Bridges To Innovation™ is a set of services, workshops and methodologies that

empower executives of global corporations to bridge with strategic customers and partners to identify growth and innovation

opportunities from corporate relationships.

It provides methods to bridge together the assets of each corporation to create breakthrough strategic value using a holistic

relationship approach called Corporate Balance of Trade™. Although trade “balance” is not essential, two elements are

important to Bridges to Innovation™:

1) A holistic view of all corporate interactions with the partnering company – looking beyond the silos of sales,

procurement, alliances, channels & R&D.

2) A two-way relationship that leverages

the strategic assets and capabilities of

both companies to generate growth

and/or create breakthrough strategic

value.

Our research indicates that the average Global

1000 corporation participates in 72 industries*.

Some corporations have hundreds of industries

and brands. Your company may be buying and

selling to the same company and not know it!

Benefits:

• Generate New Revenue Streams

• Develop Innovative Offerings for Strategic Advantage

• Assess Corporate Balance of Trade™

• Approach corporate-to-corporate relationships more strategically and holistically

• Enable more effective corporate-to-corporate meetings; use executive time wisely

Strategies for Exponential Growth with Business Customers and PartnersServices Brief

BridgesTO

Innovation TM

Market

Vendor

Product

Custom ers

Strategic Vendors

R&DPartners

StrategicBusinessCustomer

MarketPartners

Product-Centric Optionse.g. Design Collaboration,Co-Build,Competency Exchanges…

Partner-Centric Optionse.g. Resell, Affiliate…

Vendor-Centric Optionse.g. Procurement Networks,Capacity Sharing…

Customer-Centric Optionse.g. Reciprocate, Bounded Exclusives…

YourCompany:Exponential

GrowthCustomer

228 Hamilton Avenue, Suite 300 Palo Alto, CA 94301 Office: 650-331-7378 Fax: 650-331-7379 info@exponentialedge.com www.bridgestoinnovation.com

Fig. 1: Bridges to Innovation™ uncovers growth opportunities by taking a holistic approach to corporate relationships

Use these services to:

• Identify and capture new revenue

streams

• Generate innovative growth ideas

from corporate-to-corporate

meetings

• Train Senior Executives and Global

Account Representatives to drive

more innovation out of

corporate-to-corporate meetings.

• Understand your Corporate

Balance-of-Trade™ with key

accounts.

• Develop a strategic plan for key

corporate relationships

• Develop actionable implementation

plans for new opportunities.

* An industry is defined as “An industry that can be evaluated at the Michael Porter Five Forces Model and doesn’t change significantly”

** Source: HP 2000 Annual Report, p. 33

StrategicRelationshipPlaybook™

PrioritizeOpportinities

IdentifyOpportunitiesand Options

ComparePSCAN™

AssessRelationshipToday

Bridges To Innovation™ Services

Opportunity Identification Workshops – Using Bridges to Innovation™

methodologies we facilitate corporate team or corporate-to-corporate workshops to

identify and uncover new revenue and growth opportunities.

Strategic Relationship Playbook™ Development – Using Bridges To Innovation™

methodologies we identify a set of growth opportunities between your firm and that

your strategic accounts. This includes our PSCAN™ analysis that compares the

strategic assets and capabilities of both firms: Products, Strategies, Customers,

Abilities and Needs. The analysis provides a prioritized list of “big plays” for a single

account or set of accounts.

Corporate Balance Of Trade™ Dashboards – We develop with your team a

Corporate Balance-of-Trade™ profile and dashboard for key corporate relationships.

Dashboards utilize best practices in measuring and monitoring key relationships.

Corporate-to-Corporate Planning Facilitation – As a neutral, but experienced

third-party, we have helped many Fortune 1000 companies get the most from joint

meetings and develop actionable and innovative joint business plans together.

Executive Training – We provide customized executive training to global

corporations on the Bridges To Innovation™ process and options.

Strategic Account Monitoring – Global corporations change. They acquire new

companies and spin-off old ones. They develop relationships with your competitors.

Our service monitors activities with your strategic accounts and identifies

opportunities for growth and areas of concern.

Corporate Relationship Audit – Get the most out of your corporate relationships.

Corporate Innovation Speaker Services – Bring a “Silicon Valley Perspective” to

Your Next Team Event! Do you need an inspirational speaker on corporate

innovation or corporate partnering for your next offsite? Adrian Ott, our CEO, has

been teaching a session on innovation for the past 5 years as part of an Executive

MBA program, and has appeared on PBS, CNBC and in Business Week. She

previously led the HP Garage Programs Business Unit and was honored in the HP

2000 annual report as a top contributor for “infusing HP with new revenue streams

and new technology and new business models”** during the 90’s.

© 2007 Exponential Edge Inc., All Rights Reserved

Bridges to Innovation™, Corporate Balance of Trade™, PSCAN™ and Strategic Relationship Playbook™ aretrademarks of Exponential Edge, Inc.

228 Hamilton Avenue, Suite 300 Palo Alto, CA 94301 Office: 650-331-7378 Fax: 650-331-7379 info@exponentialedge.com www.bridgestoinnovation.com