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Technology and Service Offering for VoIP Serice 이브릿지컴㈜. Bridges You To Tomorrow’s Technology. Mega Trend. Convergence of voice, data, and video using IP Wide availability of the Internet Low cost of the Internet Unified protocols and transport - PowerPoint PPT Presentation

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  • Bridges You To Tomorrows Technology.Technology and Service Offering for VoIP Serice

  • Mega TrendConvergence of voice, data, and video using IPWide availability of the InternetLow cost of the InternetUnified protocols and transportE-Commerce creates new business value (B2B, B2C, C2c)Emergence of information and web appliancesVoice-enable

    Bridges To Tomorrow Technology Copyright 2000

    eBridgeCom

    e

    *

    Converging on IP as Common Currency

    IP

    IP

    High speed

    High-speed

    services

    services

    WidebandServices

    Personalservices

    VoiceVoice over IPCircuit switching to packet switchingBroadband data

    DataInternet accessIntranet access/ERPE-mailE-commerce

    VideoVideo entertainmentBroadband data

    data Internet , , . , ERP(enterprise Resources Planning), E-mail, (E-Commerce) digital data, , circuit switching packet switching , video entertainment . IP base .. IP (Internet protocol) .

    Bridges To Tomorrow Technology Copyright 2000

    eBridgeCom

    e

    *

    Rising Demand in ConnectivityInternet Users Worldwide

    100

    1,000

    10,000

    100,000

    1,000,000

    10,000,000

    100,000,000

    1,000,000,000

    1980

    1985

    1990

    1995

    2000

    2005

    2010

    Internet Users

    The Internet will be used to communicate: people to people people to devices, and devices to devices

    Source: Network Wizards,Motorola, Microsoft, The State of the Net

    Bridges To Tomorrows Technology Copyright 2000

    eBridgeCom

    e

    *

    Why We Care Rapid Internet Adoption

    Source - Morgan Stanley Technology Research

    Chart2

    5

    10

    13

    14

    38

    Years to 50 Million Subscribers

    Years

    Years to 50 Million Subscribers - USA

    Sheet1

    10.715.72331.745.159.373.8europe

    11.915.720.724.530.23744.9Asia/PacInternet

    38.751.766.780.292.4104.7123.3NoramOnline users

    2.32.52.93.444.75.5other

    63.685.7113.3139.7171.6205.7247.6World

    Consumer Internet revenue by type 1997 and 2002

    1014Adv

    12direct marketing

    2868online shopping

    42content fees

    5714access fees

    15.121.527.53234.838.944.4dial up

    000.20.61.72.53.4adsl

    00.20.50.91.410.7isdnOnline households by access technology

    00.10.20.40.81.21.8Sat/wirelessUS

    00.10.312.24.16.7cable modem

    15.221.828.734.940.847.757total

    14.624.535.848.562.478.295.8117Total world online households

    2.33.44.96.58.31013.316.4asia/pacrim

    2.33.75.88.612.316.529.737.5europeonline households by region

    9.615.422.328.734.638.250.660.5north america1995 - 2002

    51515651997Online household distribution worldwide 1997 and 2002

    32515572002

    0.5312.60.0650.1140.0251996Asia/Pacific Online households millions

    311.60.2821.10.3232002

    3.84.44.74.643.42.9ISPs/AOL

    0.550.91.52.22.92.92.7Cable Co.Online Access Revenues by Industry

    0.010.030.150.420.891.41.7Telco

    0.0060.080.110.20.340.470.56Other

    99.598.395.891.885.381.777.9dial up

    0.10.21.12.75.48.511.7Cable Modem

    00.10.71.845.16ADSL

    0.30.71.72.63.42.13.2ISDN

    0.10.60.71.11.82.53.2Satellite/Wireless

    422332203036237217361557133214.4Online Households by access speed

    108591438210719883452304282310833.6/28.2and technology

    03864137552081127864330923996456

    1950311951220040676663Cable Modem

    020202645165024533420ADSL

    4015750090014001000700isdn

    1013418837575012001800Satellite/Wireless

    385

    1410

    1313

    1014

    538

    Sheet1

    0

    0

    0

    0

    0

    1997

    Sheet2

    0

    0

    0

    0

    0

    2002

    Sheet3

    000000

    000000

    000000

    000000

    000000

    000000

    000000

    Dial Up

    ADSL

    ISDN

    Satellite/Wireless

    Cable Modem

    Total Households

    Millions of Households

    Online Households by Access Technology - US

    0

    0

    0

    0

    0

    0

    0

    0

    Total World Online Households

    Millions of Households

    000

    000

    000

    000

    000

    000

    000

    000

    Asia/Pacific Rim

    Europe

    North America

    Millions of Households

    Online Households by Region

    0

    0

    0

    0

    1997

    0

    0

    0

    0

    2002

    00000

    00000

    Australia/NZ

    Japan

    Hong Kong

    South Korea

    Taiwan

    Millions of Households

    Asia/Pacific Rim Online Households

    0000

    0000

    0000

    0000

    0000

    0000

    0000

    ISPs/AOL

    Cable Companies

    Telephone

    Other

    $ Billions

    Online Access Revenues by Industry

    00000

    00000

    00000

    00000

    00000

    00000

    00000

    Europe

    Asia/Pacific Rim

    North America

    Other

    World Total

    Millions

    World Internet Online Users by region

    00000

    00000

    00000

    00000

    00000

    00000

    00000

    Dial Up

    Cable Modem

    ADSL

    ISDN

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    Percent

    Internet Access Distribution

    0000000

    0000000

    0000000

    0000000

    0000000

    0000000

    0000000

    14.4

    33.6/28.8

    56

    Cable Modem

    ADSL

    ISDN

    Sattelite/Wireless

    ooo's Households

    Online Households by Access Speed

    0

    0

    0

    0

    0

    Years to 50 Million Subscribers

    Years

  • Converging on IP IPIPHigh-speedservicesPersonalservicesVoiceVoice over IPCircuit switching to packet switchingBroadband dataDataInternet accessIntranet access/ERPE-mailE-commerce

    VideoVideo entertainmentBroadband dataWideband Services

  • These Trends Are Coming TogetherEvolution of technologies (VoIP, ASR, TTS, VXML, SIP)Using voice to request info from the web (vertical & horizontal)Pervasive accessMore natural human interfaceCONVERGENCEImportance of MobilityOne billion people, or one out of every six people on Earth will own mobile phones by 2003 (Wall Street Journal)Breadth of Internet ContentPervasiveness of the Telephone2 billion telephone users in the next three years (Dataquest)350 million Internet users worldwide, 1 billion in 2004 (The Economist)

  • Services: Content & Devices Drive CommunicationsContentWebCorporatePersonalCommunicationsReal time Voice and DataNon Real time Voice and DataDevicesPCPDAIADCell PhoneNew DevicesService Convergence

  • - Applications - Voice Telephony CTI, IVR Unified Messaging Streaming A/V Call Center MulticastPacketised VoiceOver ATMOver Frame RelayThe InternetIntranetsExtranetsIP-Based NetworksIP-Based NetworksPhone to PhonePC to PhonePC to PCPacketised VoicesOver IP

  • Voice over IP NetworksNetMeetingorOther H.323 ClientStandardTelephoneStandardTelephoneFaxIPIPFrame / ATMCore NetworkVoIPGatewaysVoIP GatewayVoIP GatewayFaxSoftSwitchSS7

    H.323 Gatekeeper

  • Why Offer VoIP - Market Drivers Regulatory cost avoidance Lower start-up and operating costs Differentiated services Improved compression techniques Improved silence suppression Enhanced prioritization schemes Lower cost voice service MultiMedia services SimplificationEnd-user DemandsCarrier DemandsTechnology

  • EarlyAdoptersOpportunistAdvancedServices1995-19972000-20042004+Infrastructure1998-1999Voice over ...Interoperability, ScalabilityLimited Scope,Toll ArbitrageAdvancedServiceDeploymentInfrastructureBuildout Start Today

  • VOIP ForecastSource: IDC

    LBR Vocoders

    64321685.3

    G.711

    G.726

    G.728

    G.729AB

    G.723

    Voice CODEC

    Bandwidth

    Channel Density

    25612832

    51225664

    76838496

    G.711

    G.726

    G.729

    Voice Channels

    Downstream/Upstream Bandwidth Required

    VOIP minutes

    0.33

    1.16

    7.19

    15.58

    33.19

    60

    VOIP Minutes

    YEAR

    Billions of Minutes

    VOIP Minutes for Business Users

    data

    G.71164

    G.72632

    G.72816

    G.729AB8

    G.7235.3

    G.711256512768

    G.726128256384

    G.729326496

    4812

    VOIP Minutes

    199920002001200220032004

    0.331.167.1915.5833.1960

    Sheet2

    Sheet3

  • Traditional Internet TelephonyBusiness-to-ConsumerConsumers and business travelers looking for cheap international phone calls

    Compete in a wild west market of discount telecommunications servicesCalling cards, pre-paid cards, call back services,

    Billions of MinutesPer Year

  • IP Telephony will drive the Open Communications MarketSource: US Bancorp Piper Jaffray, Sept 1999Market size will reach $14.7 Billion in 2003

  • VoIP Market Forecasting 1999 6 2003 35 210 1999: 1,600 ( 100% )2000: 2005: 20%

    1998 : 182 2001 : 3,000 : 10%~25% 19970.9219982.4419996.03200013.22200131.62200260.66 2003210.69

  • VoIP Market EvolutionTimeConsumerEnterpriseService ProviderMicrosoftNetMeeting1996Net2PhoneDialpadPagooIP-PBXLAN TelephonyToll Bypass (long distance)ConvergenceCall Centers, CRM, Click to TalkE-commerceWebsite StickinessITSPsWholesale CarriersVoIP ClearinghousesGlobal VoIP CoverageASPsOutsourcingApplicationsVoCaltecInternetphone1995

    Internet Call Waiting (ICW) Redirect on Busy Call Screening & Selection Take VoIP Call Transfer to Voice MailPersonal VoIP Phone Number Virtual Second (PSTN) Line Inbound & Outbound Calling Voice Mail Redirect on Busy to Alternate Phone Number

  • What Have We Learned?VoIP Evolution:Technology & Business Models are changing the market for enhanced communications

    The integration of all Internet services is the killer applicationUnleashing the Killer Applications:[digital strategies for market dominance]By Larray Downes

  • Market & Competitive TrendsEnhanced Services are critical for carriers to increase revenue and for differentiation Carrier/operatorsInnovative, mass market capable servicesIncreased competition /market share Usage and penetration keyGoal: differentiation and lower costInternet, IP, convergenceArbitrage is a limited marketNew applications are requiredNew web/Internet services emerging

  • IP Telephony ChallengesQOS (Quality Of Services)StandardsQuality of voiceTo compete with PSTNInterconnectionBetween Internet Telephony companiesInteroperabilityBetween public network and InternetScalabilityTo fully compete with long distance network

  • QoS OptimizationPacketizationJitter BufferingPacket CompensationDelayThroughput

    Echo CancellationDTMF HandlingVolume ControlQuality Implementation QoS (RSVP, DiffServ, MPLS)Signaling: DTMFSignaling: SetupVoice: InteractionVoice: IntelligibilityVoice: EchoVoice: VolumeCall QualityPacket LossJitter

  • ENHANCEDBASICTELEPHONYDATAVoIPWan connectivityRemote AccessUnified MessagingConferencingElectronic WhiteboardMultimediaIPVPNIPPBXManaged Application HostingFull service portfolio

  • Applications and Performance RequirementsNarrowbandMiddlebandBroadbandIP TelephonyStreamingAudioE-CommerceWeb PageHi- FiStreamingAudioLow QualityFull screenvideoBroadbandEnhancedMultimedia CollaborationInteractive GamesVideo ConferencingVideo PhoneVOD (MPEG2)Content/media insertionLive Multicast VideoTele-surgeryBroadbandEnabledApplicationTimeSensitivity

    Not SensitiveVery SensitiveBandwidth RequirementsCommercial ApplicationPrototypesConceptual

  • Web to PhoneStandardsH.323/SIPMGCP/MEGACOVoice-enables Web SiteCapabilitiesClick to talkInteractive e-CommerceWeb PushCollaborative ApplicationsSharing documents ex. Escort browsingCollaborative formsReal time customer supportDecrease shopping cart abandonmentAllows advertisement

  • Web Talk ConvergenceBusiness ModelWeb-centricTalk ServicesFree to users

    Click-to-XAudio,Video,Document/File SharingPC-to-PCPC-to-phonePhone-to-PCFax-to-emailVmail-to-emailInstant MessagingBuddy ListsWebMessagingTelephonyWebConferencingVoice-Enablement

  • The Intersection of the Internet &TelephonyNew DeviceWeb Content ServersIP POPsIP POPsIP NetworkVoIP Client Server ServicesPeer to Peer VoIP Services

  • Voice Enabling the WebEnd UsersService ProvidersNew DeviceDirectory ServersMedia StoreVoice Server Dialog Engine Text to Speech Speech Rec. Personalization TranslationApplication Servers

  • Many Types of Enhanced ServicesMessagingVoice messagingUnified messagingStore and forward faxFax messagingVoice/fax maileCommerce supportAuthentificationBilling /paymentPrepaid/debit callingEase of use featuresVoice dialingOne-touch call returnCall completionInternet call waitingVirtual assistantFollow me/one-numberNotification servicesIP voice centric servicesCustom on-hold ads & infoWeb/Internet voice Information servicesE-messaging, web-talkE-commerce enablersFor PSTN, IP and Converging Networks

  • Application ServerPlatform that allows you to mix 1 or many capabilities such as: Sessions (voice, video, other)WebPresenceInstant messagingEmailApplication development environment that mirrors web application development

    The Killer App for VoIP Lives WithinThese Combined Services

  • Market Size:IP Telephony ServicesSource: International Data Corporation, 8/99- LD Voice-Voice-enabled ecommerce-Enhanced ServicesRevenue ($ B)WORLD WIDE IP TELEPHONY SERVICES REVENUE

  • Quality of VoiceDetermining factors Jitter If packets arrive with lots of jitter, delay can be increased Packet Loss More than 10 % packet loss is noticeable. Latency A delay of over 100 ms is noticeable. CODEC More compression usually offers lower quality of voice Network Factors More utilization usually means more collisions Tunable factors Adaptive echo cancellation Tone detection and generation Voice activity detection Silence suppression Forward error correction Tunable latency Dynamic jitter buffer Bad frame interpolation Less bandwidth utilization Network priority (Prioritize voice over data)

  • VoIP (IP-Phone 2) VoIP(IP . 2) PC, PDA , , PC 10 m PNA (2001 10 )

  • VoDSL ArchitectureCorporate OfficeRemote OfficeIP PhoneIntegrated Access DeviceSOHOIntegrated Access DeviceIP PhoneDSLAMVoice GatewayCorporate GatewayCorporate RouterIP PhoneIP PhoneIP Phone

  • Class 5ATM/IPGR303IADDSLAMData = AAL5 ABRVoDSL System

  • ATM/xDSLDS-3/OC-3CLEC RSCATMDS-3/OC-3 VoDSL

  • VoDSL (1999~2003) (1998~2003)Source: Cahners In-Stat Group

    Sheet1

    19992000200120022003

    ( )471171417474509022

    (%)23952567821

    ( )2.461.0224.0415.8670.4

    (%)24452688661

    Sheet2

    199819992000200120022003

    5~95,5725,5985,6635,6075,5765,632

    10~195,2255,2415,2635,2475,2305,283

    20~497,4167,4517,4947,4537,4057,405

    50~993,1923,2173,2483,2193,1853,217

    21,40621,50721,63821,52621,39821,538

    (%)0.50.6-0.5-0.60.7

    Sheet3

    Sheet1

    19992000200120022003

    ( )471171417474509022

    (%)23952567821

    ( )2.461.0224.0415.8670.4

    (%)24452688661

    Sheet2

    199819992000200120022003

    5~95,5725,5985,6635,6075,5765,632

    10~195,2255,2415,2635,2475,2305,283

    20~497,4167,4517,4947,4537,4057,405

    50~993,1923,2173,2483,2193,1853,217

    21,40621,50721,63821,52621,39821,538

    (%)0.50.6-0.5-0.60.7

    Sheet3

  • BroadbandConnecting Standard telephone lineADSL, SDSL, VDSL, etc.FiberWirelessfixed wirelessmobile (up to128Kbps)Cable shared bandwidth, variable ratesSatelliteTerminating Modems/Routers/IADs Cable Modems Set top Boxes Wireless Equipment Gateways (Residential, Trunk, etc)

  • Global Broadband Customers by Technology (1998-2007)1998 Pioneer Consulting, Cambridge, MASatellite - Projected to Have 30% Share

    Chart2

    00.030.570.2

    0.070.071.520.69

    0.260.24.242.2

    0.850.658.545.32

    1.541.913.729.93

    2.564.5819.9915.57

    410.4926.8621.45

    5.9518.4834.3327.2

    8.3427.644133

    11.1639.6246.7838.49

    LMDS

    Satellite

    Cable Modem

    xDSL

    LMDS

    Satellite

    Cable Modem

    xDSL

    Millions

    Sheet1

    160

    140

    120

    100

    80

    60

    40

    20

    0

    1998199920002001200220032004200520062007

    LMDS00.070.260.851.542.5645.958.3411.16

    Satellite0.030.070.20.651.94.5810.4918.4827.6439.62

    Cable Modem0.571.524.248.5413.7219.9926.8634.334146.78

    xDSL0.20.692.25.329.9315.5721.4527.23338.49

    Chart1

    00.030.570.2

    0.070.071.520.69

    0.260.24.242.2

    0.850.658.545.32

    1.541.913.729.93

    2.564.5819.9915.57

    410.4926.8621.45

    5.9518.4834.3327.2

    8.3427.644133

    11.1639.6246.7838.49

    xDSL

    Cable Modem

    Satellite

    LMDS

    LMDS

    Satellite

    Cable Modem

    xDSL

    Millions

    Global Broadband Access Subscribers by Technology 1998-2007

    Sheet2

    Sheet3

  • STB Plus InternetThe STB is not just at the convergence point between consumer electronics and computing, but also communications. The STB will in most cases serve three primary roles:A broadcast transmission receiverA computing complement or substituteA media device for home entertainmentKey IssuesRegulations and standardsIntegrated circuitsOptimized configurationsBroadband and interactive servicesApplicationsStreaming videoHigh definition imagesInteractive TVWeb TVMovies on demand

  • STB Market ForcastSource: Allied Business Intelligence, Inc

  • Installed Base of Digital Set-Top Boxes By RegionModerate Forecast: World, 1998 to 2004Source: Allied Business Intelligence, Inc.

    Sheet1

    NorthNorthRest ofRest of

    TotalAmericaAmericaEuropeEuropeAsiaAsiaWorldWorld

    Year(millions)(millions)(share)(millions)(share)(millions)(share)(millions)(share)

    199825.917.166%5.320%1.66%1.97%

    199936.621.559%10.128%2.67%2.46%

    200052.027.453%16.532%5.010%3.06%

    200176.235.947%26.334%9.913%4.15%

    2002108.448.244%37.935%17.016%5.45%

    2003146.864.744%49.133%25.918%7.15%

    2004196.588.645%60.431%38.320%9.35%

    CAAG40%31%50%70%31%

    Sheet2

    NorthNorthRest ofRest of

    TotalAmericaAmericaEuropeEuropeAsiaAsiaWorldWorld

    Year(millions)(millions)(share)(millions)(share)(millions)(share)(millions)(share)

    199825.917.166%5.320%1.66%1.97%

    199939.022.758%10.828%2.77%2.87%

    200058.629.751%18.131%7.112%3.76%

    200187.239.846%29.334%13.115%5.06%

    2002128.155.443%44.034%21.817%7.05%

    2003184.481.444%60.933%32.618%9.55%

    2004252.2112.745%78.031%48.919%12.65%

    CAAG46%37%57%78%37%

    Sheet3

    DigitalRFVideoAudioBroadcast

    TerrestrialModulationCompressionCompressionHDTVBandwidth

    ATSC8-VSBMPEG-2Dolby AC-3Yes6MHz

    DVB-TCOFDMMPEG-2MPEG-2Yes8MHz

    ISDB-TCOFDMMPEG-2Dolby AC-3Yes5.6MHz

    Sheet4

    TV

    HouseholdsTV SetsTV Sets

    Region(million)(million)Per HH

    North America1403082.20

    Europe2743551.30

    Asia4325311.23

    RoW2042251.11

    Totals1,0491,420

    Sheet5

    TerrestrialCableSatellite

    ViewingTerrestrialViewingCableViewingSatellite

    TV SetsTV SetsPlatformTV SetsPlatformTV SetsPlatform

    Region(millions)(millions)Share(millions)Share(millions)Share

    North America3088929%18560%3411%

    Europe35521159%10429%4011%

    Asia53142079%9518%173%

    RoW22517980%3415%125%

    Totals1420900417102

    Sheet6

    Sheet7

  • Set-Top Box

  • STB + Telephony + Internet

  • Home NetworkPowerlineAccessNetworksPC NetworkingGamingConsumer ElectronicsIP TelephonyBridgesto other Home NetworksResidentialGatewayDSLT-1ISDNSatelliteCablePowerline WirelessPhonelineStructured Wiring

  • Service Convergence connected home

  • Interoperability - Telephony & Fax Challenges

  • Routers PBXs

    ATM Switches ATM Access Frame Relay xDSL DSU/CSU Multiplexers Fax Machines Cable Modem/Set Top Box IP Terminals Integration of Voice/DataVoice Over Packet TechnologyTechnoloy ApplicationsVoIP GatewayVoCableIP-PhoneVoDSLVoCableVoSTB

  • Deployment IssuesInteroperabilityDSLAM/Gateway/SoftswitchQuality of ServiceLoop LengthsManagementProvisioningStandards

  • Next Gen ArchitectureSoftswitchServicesOpen, Distributed SystemsServicesDataNetwork(IP, ATM)SignalingBearerPSTNMedia Gateway

  • VoIP Network Topology

    data Internet , , . , ERP(enterprise Resources Planning), E-mail, (E-Commerce) digital data, , circuit switching packet switching , video entertainment . IP base .. IP (Internet protocol) .

    In the future services we envision, network content drives communications flow, and communications flow becomes network content true integration.The richness & ubiquitous availability of the network content enhances the communications experience; this leads to the demand for new communications services, which in turn drives network content. These services create new user value that enhances work and life.Home pages, customized portals, the explosion of instant messaging are all examples of this market trend.