bridges you to tomorrow’s technology
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Technology and Service Offering for VoIP Serice 이브릿지컴㈜. Bridges You To Tomorrow’s Technology. Mega Trend. Convergence of voice, data, and video using IP Wide availability of the Internet Low cost of the Internet Unified protocols and transport - PowerPoint PPT PresentationTRANSCRIPT
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Bridges You To Tomorrows Technology.Technology and Service Offering for VoIP Serice
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Mega TrendConvergence of voice, data, and video using IPWide availability of the InternetLow cost of the InternetUnified protocols and transportE-Commerce creates new business value (B2B, B2C, C2c)Emergence of information and web appliancesVoice-enable
Bridges To Tomorrow Technology Copyright 2000
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Converging on IP as Common Currency
IP
IP
High speed
High-speed
services
services
WidebandServices
Personalservices
VoiceVoice over IPCircuit switching to packet switchingBroadband data
DataInternet accessIntranet access/ERPE-mailE-commerce
VideoVideo entertainmentBroadband data
data Internet , , . , ERP(enterprise Resources Planning), E-mail, (E-Commerce) digital data, , circuit switching packet switching , video entertainment . IP base .. IP (Internet protocol) .
Bridges To Tomorrow Technology Copyright 2000
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Rising Demand in ConnectivityInternet Users Worldwide
100
1,000
10,000
100,000
1,000,000
10,000,000
100,000,000
1,000,000,000
1980
1985
1990
1995
2000
2005
2010
Internet Users
The Internet will be used to communicate: people to people people to devices, and devices to devices
Source: Network Wizards,Motorola, Microsoft, The State of the Net
Bridges To Tomorrows Technology Copyright 2000
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Why We Care Rapid Internet Adoption
Source - Morgan Stanley Technology Research
Chart2
5
10
13
14
38
Years to 50 Million Subscribers
Years
Years to 50 Million Subscribers - USA
Sheet1
10.715.72331.745.159.373.8europe
11.915.720.724.530.23744.9Asia/PacInternet
38.751.766.780.292.4104.7123.3NoramOnline users
2.32.52.93.444.75.5other
63.685.7113.3139.7171.6205.7247.6World
Consumer Internet revenue by type 1997 and 2002
1014Adv
12direct marketing
2868online shopping
42content fees
5714access fees
15.121.527.53234.838.944.4dial up
000.20.61.72.53.4adsl
00.20.50.91.410.7isdnOnline households by access technology
00.10.20.40.81.21.8Sat/wirelessUS
00.10.312.24.16.7cable modem
15.221.828.734.940.847.757total
14.624.535.848.562.478.295.8117Total world online households
2.33.44.96.58.31013.316.4asia/pacrim
2.33.75.88.612.316.529.737.5europeonline households by region
9.615.422.328.734.638.250.660.5north america1995 - 2002
51515651997Online household distribution worldwide 1997 and 2002
32515572002
0.5312.60.0650.1140.0251996Asia/Pacific Online households millions
311.60.2821.10.3232002
3.84.44.74.643.42.9ISPs/AOL
0.550.91.52.22.92.92.7Cable Co.Online Access Revenues by Industry
0.010.030.150.420.891.41.7Telco
0.0060.080.110.20.340.470.56Other
99.598.395.891.885.381.777.9dial up
0.10.21.12.75.48.511.7Cable Modem
00.10.71.845.16ADSL
0.30.71.72.63.42.13.2ISDN
0.10.60.71.11.82.53.2Satellite/Wireless
422332203036237217361557133214.4Online Households by access speed
108591438210719883452304282310833.6/28.2and technology
03864137552081127864330923996456
1950311951220040676663Cable Modem
020202645165024533420ADSL
4015750090014001000700isdn
1013418837575012001800Satellite/Wireless
385
1410
1313
1014
538
Sheet1
0
0
0
0
0
1997
Sheet2
0
0
0
0
0
2002
Sheet3
000000
000000
000000
000000
000000
000000
000000
Dial Up
ADSL
ISDN
Satellite/Wireless
Cable Modem
Total Households
Millions of Households
Online Households by Access Technology - US
0
0
0
0
0
0
0
0
Total World Online Households
Millions of Households
000
000
000
000
000
000
000
000
Asia/Pacific Rim
Europe
North America
Millions of Households
Online Households by Region
0
0
0
0
1997
0
0
0
0
2002
00000
00000
Australia/NZ
Japan
Hong Kong
South Korea
Taiwan
Millions of Households
Asia/Pacific Rim Online Households
0000
0000
0000
0000
0000
0000
0000
ISPs/AOL
Cable Companies
Telephone
Other
$ Billions
Online Access Revenues by Industry
00000
00000
00000
00000
00000
00000
00000
Europe
Asia/Pacific Rim
North America
Other
World Total
Millions
World Internet Online Users by region
00000
00000
00000
00000
00000
00000
00000
Dial Up
Cable Modem
ADSL
ISDN
Satellite/Wireless
Percent
Internet Access Distribution
0000000
0000000
0000000
0000000
0000000
0000000
0000000
14.4
33.6/28.8
56
Cable Modem
ADSL
ISDN
Sattelite/Wireless
ooo's Households
Online Households by Access Speed
0
0
0
0
0
Years to 50 Million Subscribers
Years
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Converging on IP IPIPHigh-speedservicesPersonalservicesVoiceVoice over IPCircuit switching to packet switchingBroadband dataDataInternet accessIntranet access/ERPE-mailE-commerce
VideoVideo entertainmentBroadband dataWideband Services
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These Trends Are Coming TogetherEvolution of technologies (VoIP, ASR, TTS, VXML, SIP)Using voice to request info from the web (vertical & horizontal)Pervasive accessMore natural human interfaceCONVERGENCEImportance of MobilityOne billion people, or one out of every six people on Earth will own mobile phones by 2003 (Wall Street Journal)Breadth of Internet ContentPervasiveness of the Telephone2 billion telephone users in the next three years (Dataquest)350 million Internet users worldwide, 1 billion in 2004 (The Economist)
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Services: Content & Devices Drive CommunicationsContentWebCorporatePersonalCommunicationsReal time Voice and DataNon Real time Voice and DataDevicesPCPDAIADCell PhoneNew DevicesService Convergence
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- Applications - Voice Telephony CTI, IVR Unified Messaging Streaming A/V Call Center MulticastPacketised VoiceOver ATMOver Frame RelayThe InternetIntranetsExtranetsIP-Based NetworksIP-Based NetworksPhone to PhonePC to PhonePC to PCPacketised VoicesOver IP
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Voice over IP NetworksNetMeetingorOther H.323 ClientStandardTelephoneStandardTelephoneFaxIPIPFrame / ATMCore NetworkVoIPGatewaysVoIP GatewayVoIP GatewayFaxSoftSwitchSS7
H.323 Gatekeeper
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Why Offer VoIP - Market Drivers Regulatory cost avoidance Lower start-up and operating costs Differentiated services Improved compression techniques Improved silence suppression Enhanced prioritization schemes Lower cost voice service MultiMedia services SimplificationEnd-user DemandsCarrier DemandsTechnology
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EarlyAdoptersOpportunistAdvancedServices1995-19972000-20042004+Infrastructure1998-1999Voice over ...Interoperability, ScalabilityLimited Scope,Toll ArbitrageAdvancedServiceDeploymentInfrastructureBuildout Start Today
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VOIP ForecastSource: IDC
LBR Vocoders
64321685.3
G.711
G.726
G.728
G.729AB
G.723
Voice CODEC
Bandwidth
Channel Density
25612832
51225664
76838496
G.711
G.726
G.729
Voice Channels
Downstream/Upstream Bandwidth Required
VOIP minutes
0.33
1.16
7.19
15.58
33.19
60
VOIP Minutes
YEAR
Billions of Minutes
VOIP Minutes for Business Users
data
G.71164
G.72632
G.72816
G.729AB8
G.7235.3
G.711256512768
G.726128256384
G.729326496
4812
VOIP Minutes
199920002001200220032004
0.331.167.1915.5833.1960
Sheet2
Sheet3
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Traditional Internet TelephonyBusiness-to-ConsumerConsumers and business travelers looking for cheap international phone calls
Compete in a wild west market of discount telecommunications servicesCalling cards, pre-paid cards, call back services,
Billions of MinutesPer Year
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IP Telephony will drive the Open Communications MarketSource: US Bancorp Piper Jaffray, Sept 1999Market size will reach $14.7 Billion in 2003
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VoIP Market Forecasting 1999 6 2003 35 210 1999: 1,600 ( 100% )2000: 2005: 20%
1998 : 182 2001 : 3,000 : 10%~25% 19970.9219982.4419996.03200013.22200131.62200260.66 2003210.69
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VoIP Market EvolutionTimeConsumerEnterpriseService ProviderMicrosoftNetMeeting1996Net2PhoneDialpadPagooIP-PBXLAN TelephonyToll Bypass (long distance)ConvergenceCall Centers, CRM, Click to TalkE-commerceWebsite StickinessITSPsWholesale CarriersVoIP ClearinghousesGlobal VoIP CoverageASPsOutsourcingApplicationsVoCaltecInternetphone1995
Internet Call Waiting (ICW) Redirect on Busy Call Screening & Selection Take VoIP Call Transfer to Voice MailPersonal VoIP Phone Number Virtual Second (PSTN) Line Inbound & Outbound Calling Voice Mail Redirect on Busy to Alternate Phone Number
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What Have We Learned?VoIP Evolution:Technology & Business Models are changing the market for enhanced communications
The integration of all Internet services is the killer applicationUnleashing the Killer Applications:[digital strategies for market dominance]By Larray Downes
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Market & Competitive TrendsEnhanced Services are critical for carriers to increase revenue and for differentiation Carrier/operatorsInnovative, mass market capable servicesIncreased competition /market share Usage and penetration keyGoal: differentiation and lower costInternet, IP, convergenceArbitrage is a limited marketNew applications are requiredNew web/Internet services emerging
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IP Telephony ChallengesQOS (Quality Of Services)StandardsQuality of voiceTo compete with PSTNInterconnectionBetween Internet Telephony companiesInteroperabilityBetween public network and InternetScalabilityTo fully compete with long distance network
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QoS OptimizationPacketizationJitter BufferingPacket CompensationDelayThroughput
Echo CancellationDTMF HandlingVolume ControlQuality Implementation QoS (RSVP, DiffServ, MPLS)Signaling: DTMFSignaling: SetupVoice: InteractionVoice: IntelligibilityVoice: EchoVoice: VolumeCall QualityPacket LossJitter
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ENHANCEDBASICTELEPHONYDATAVoIPWan connectivityRemote AccessUnified MessagingConferencingElectronic WhiteboardMultimediaIPVPNIPPBXManaged Application HostingFull service portfolio
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Applications and Performance RequirementsNarrowbandMiddlebandBroadbandIP TelephonyStreamingAudioE-CommerceWeb PageHi- FiStreamingAudioLow QualityFull screenvideoBroadbandEnhancedMultimedia CollaborationInteractive GamesVideo ConferencingVideo PhoneVOD (MPEG2)Content/media insertionLive Multicast VideoTele-surgeryBroadbandEnabledApplicationTimeSensitivity
Not SensitiveVery SensitiveBandwidth RequirementsCommercial ApplicationPrototypesConceptual
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Web to PhoneStandardsH.323/SIPMGCP/MEGACOVoice-enables Web SiteCapabilitiesClick to talkInteractive e-CommerceWeb PushCollaborative ApplicationsSharing documents ex. Escort browsingCollaborative formsReal time customer supportDecrease shopping cart abandonmentAllows advertisement
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Web Talk ConvergenceBusiness ModelWeb-centricTalk ServicesFree to users
Click-to-XAudio,Video,Document/File SharingPC-to-PCPC-to-phonePhone-to-PCFax-to-emailVmail-to-emailInstant MessagingBuddy ListsWebMessagingTelephonyWebConferencingVoice-Enablement
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The Intersection of the Internet &TelephonyNew DeviceWeb Content ServersIP POPsIP POPsIP NetworkVoIP Client Server ServicesPeer to Peer VoIP Services
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Voice Enabling the WebEnd UsersService ProvidersNew DeviceDirectory ServersMedia StoreVoice Server Dialog Engine Text to Speech Speech Rec. Personalization TranslationApplication Servers
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Many Types of Enhanced ServicesMessagingVoice messagingUnified messagingStore and forward faxFax messagingVoice/fax maileCommerce supportAuthentificationBilling /paymentPrepaid/debit callingEase of use featuresVoice dialingOne-touch call returnCall completionInternet call waitingVirtual assistantFollow me/one-numberNotification servicesIP voice centric servicesCustom on-hold ads & infoWeb/Internet voice Information servicesE-messaging, web-talkE-commerce enablersFor PSTN, IP and Converging Networks
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Application ServerPlatform that allows you to mix 1 or many capabilities such as: Sessions (voice, video, other)WebPresenceInstant messagingEmailApplication development environment that mirrors web application development
The Killer App for VoIP Lives WithinThese Combined Services
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Market Size:IP Telephony ServicesSource: International Data Corporation, 8/99- LD Voice-Voice-enabled ecommerce-Enhanced ServicesRevenue ($ B)WORLD WIDE IP TELEPHONY SERVICES REVENUE
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Quality of VoiceDetermining factors Jitter If packets arrive with lots of jitter, delay can be increased Packet Loss More than 10 % packet loss is noticeable. Latency A delay of over 100 ms is noticeable. CODEC More compression usually offers lower quality of voice Network Factors More utilization usually means more collisions Tunable factors Adaptive echo cancellation Tone detection and generation Voice activity detection Silence suppression Forward error correction Tunable latency Dynamic jitter buffer Bad frame interpolation Less bandwidth utilization Network priority (Prioritize voice over data)
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VoIP (IP-Phone 2) VoIP(IP . 2) PC, PDA , , PC 10 m PNA (2001 10 )
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VoDSL ArchitectureCorporate OfficeRemote OfficeIP PhoneIntegrated Access DeviceSOHOIntegrated Access DeviceIP PhoneDSLAMVoice GatewayCorporate GatewayCorporate RouterIP PhoneIP PhoneIP Phone
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Class 5ATM/IPGR303IADDSLAMData = AAL5 ABRVoDSL System
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ATM/xDSLDS-3/OC-3CLEC RSCATMDS-3/OC-3 VoDSL
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VoDSL (1999~2003) (1998~2003)Source: Cahners In-Stat Group
Sheet1
19992000200120022003
( )471171417474509022
(%)23952567821
( )2.461.0224.0415.8670.4
(%)24452688661
Sheet2
199819992000200120022003
5~95,5725,5985,6635,6075,5765,632
10~195,2255,2415,2635,2475,2305,283
20~497,4167,4517,4947,4537,4057,405
50~993,1923,2173,2483,2193,1853,217
21,40621,50721,63821,52621,39821,538
(%)0.50.6-0.5-0.60.7
Sheet3
Sheet1
19992000200120022003
( )471171417474509022
(%)23952567821
( )2.461.0224.0415.8670.4
(%)24452688661
Sheet2
199819992000200120022003
5~95,5725,5985,6635,6075,5765,632
10~195,2255,2415,2635,2475,2305,283
20~497,4167,4517,4947,4537,4057,405
50~993,1923,2173,2483,2193,1853,217
21,40621,50721,63821,52621,39821,538
(%)0.50.6-0.5-0.60.7
Sheet3
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BroadbandConnecting Standard telephone lineADSL, SDSL, VDSL, etc.FiberWirelessfixed wirelessmobile (up to128Kbps)Cable shared bandwidth, variable ratesSatelliteTerminating Modems/Routers/IADs Cable Modems Set top Boxes Wireless Equipment Gateways (Residential, Trunk, etc)
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Global Broadband Customers by Technology (1998-2007)1998 Pioneer Consulting, Cambridge, MASatellite - Projected to Have 30% Share
Chart2
00.030.570.2
0.070.071.520.69
0.260.24.242.2
0.850.658.545.32
1.541.913.729.93
2.564.5819.9915.57
410.4926.8621.45
5.9518.4834.3327.2
8.3427.644133
11.1639.6246.7838.49
LMDS
Satellite
Cable Modem
xDSL
LMDS
Satellite
Cable Modem
xDSL
Millions
Sheet1
160
140
120
100
80
60
40
20
0
1998199920002001200220032004200520062007
LMDS00.070.260.851.542.5645.958.3411.16
Satellite0.030.070.20.651.94.5810.4918.4827.6439.62
Cable Modem0.571.524.248.5413.7219.9926.8634.334146.78
xDSL0.20.692.25.329.9315.5721.4527.23338.49
Chart1
00.030.570.2
0.070.071.520.69
0.260.24.242.2
0.850.658.545.32
1.541.913.729.93
2.564.5819.9915.57
410.4926.8621.45
5.9518.4834.3327.2
8.3427.644133
11.1639.6246.7838.49
xDSL
Cable Modem
Satellite
LMDS
LMDS
Satellite
Cable Modem
xDSL
Millions
Global Broadband Access Subscribers by Technology 1998-2007
Sheet2
Sheet3
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STB Plus InternetThe STB is not just at the convergence point between consumer electronics and computing, but also communications. The STB will in most cases serve three primary roles:A broadcast transmission receiverA computing complement or substituteA media device for home entertainmentKey IssuesRegulations and standardsIntegrated circuitsOptimized configurationsBroadband and interactive servicesApplicationsStreaming videoHigh definition imagesInteractive TVWeb TVMovies on demand
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STB Market ForcastSource: Allied Business Intelligence, Inc
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Installed Base of Digital Set-Top Boxes By RegionModerate Forecast: World, 1998 to 2004Source: Allied Business Intelligence, Inc.
Sheet1
NorthNorthRest ofRest of
TotalAmericaAmericaEuropeEuropeAsiaAsiaWorldWorld
Year(millions)(millions)(share)(millions)(share)(millions)(share)(millions)(share)
199825.917.166%5.320%1.66%1.97%
199936.621.559%10.128%2.67%2.46%
200052.027.453%16.532%5.010%3.06%
200176.235.947%26.334%9.913%4.15%
2002108.448.244%37.935%17.016%5.45%
2003146.864.744%49.133%25.918%7.15%
2004196.588.645%60.431%38.320%9.35%
CAAG40%31%50%70%31%
Sheet2
NorthNorthRest ofRest of
TotalAmericaAmericaEuropeEuropeAsiaAsiaWorldWorld
Year(millions)(millions)(share)(millions)(share)(millions)(share)(millions)(share)
199825.917.166%5.320%1.66%1.97%
199939.022.758%10.828%2.77%2.87%
200058.629.751%18.131%7.112%3.76%
200187.239.846%29.334%13.115%5.06%
2002128.155.443%44.034%21.817%7.05%
2003184.481.444%60.933%32.618%9.55%
2004252.2112.745%78.031%48.919%12.65%
CAAG46%37%57%78%37%
Sheet3
DigitalRFVideoAudioBroadcast
TerrestrialModulationCompressionCompressionHDTVBandwidth
ATSC8-VSBMPEG-2Dolby AC-3Yes6MHz
DVB-TCOFDMMPEG-2MPEG-2Yes8MHz
ISDB-TCOFDMMPEG-2Dolby AC-3Yes5.6MHz
Sheet4
TV
HouseholdsTV SetsTV Sets
Region(million)(million)Per HH
North America1403082.20
Europe2743551.30
Asia4325311.23
RoW2042251.11
Totals1,0491,420
Sheet5
TerrestrialCableSatellite
ViewingTerrestrialViewingCableViewingSatellite
TV SetsTV SetsPlatformTV SetsPlatformTV SetsPlatform
Region(millions)(millions)Share(millions)Share(millions)Share
North America3088929%18560%3411%
Europe35521159%10429%4011%
Asia53142079%9518%173%
RoW22517980%3415%125%
Totals1420900417102
Sheet6
Sheet7
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Set-Top Box
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STB + Telephony + Internet
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Home NetworkPowerlineAccessNetworksPC NetworkingGamingConsumer ElectronicsIP TelephonyBridgesto other Home NetworksResidentialGatewayDSLT-1ISDNSatelliteCablePowerline WirelessPhonelineStructured Wiring
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Service Convergence connected home
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Interoperability - Telephony & Fax Challenges
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Routers PBXs
ATM Switches ATM Access Frame Relay xDSL DSU/CSU Multiplexers Fax Machines Cable Modem/Set Top Box IP Terminals Integration of Voice/DataVoice Over Packet TechnologyTechnoloy ApplicationsVoIP GatewayVoCableIP-PhoneVoDSLVoCableVoSTB
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Deployment IssuesInteroperabilityDSLAM/Gateway/SoftswitchQuality of ServiceLoop LengthsManagementProvisioningStandards
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Next Gen ArchitectureSoftswitchServicesOpen, Distributed SystemsServicesDataNetwork(IP, ATM)SignalingBearerPSTNMedia Gateway
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VoIP Network Topology
data Internet , , . , ERP(enterprise Resources Planning), E-mail, (E-Commerce) digital data, , circuit switching packet switching , video entertainment . IP base .. IP (Internet protocol) .
In the future services we envision, network content drives communications flow, and communications flow becomes network content true integration.The richness & ubiquitous availability of the network content enhances the communications experience; this leads to the demand for new communications services, which in turn drives network content. These services create new user value that enhances work and life.Home pages, customized portals, the explosion of instant messaging are all examples of this market trend.