bridging business culture politics

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This brochure portraits Zeppelin University with the following chapters: attitude, interdisciplinary approach, individuality, inspiration, professors, social innovations, university and student funding, glocalization and facts & figures. You will learn about the overall approach of the university and numerous details.


  • Education:

    the distance between people.

    Then let us get started.

    W H Y Z U ?

    AT T I T U D E

    I N T E R D I S C I P L I N A R Y A P P R O A C H

    I N D I V I D U A L I T Y

    I N S P I R AT I O N

    P R O F E S S O R S

    S O C I A L I N N O V AT I O N S

    U N I V E R S I T Y A N D S T U D E N T F U N D I N G

    G L O C A L I Z AT I O N

    W O R D S O F P R A I S E

    F A C T S & F I G U R E S

  • Zeppelin Universitys flag on a Zeppelin

  • W H Y Z U ?

    Our way ofbeing a university:

    teaching, research, and academic services?

    Zeppelin University (ZU) is a privately funded en-dowment university. Founded in 2003 on the banks of Lake Constance, ZU is state-recognized and fo-cused from ZU bachelor degrees through post-doc-toral degrees less on ivory towers than on practical powers from bachelor degrees through post-doc-toral degrees. Ever since that conception, ZU has always remained true to this original concept. What would a univer-sity be like that is dedicated not only to teaching, re-search, and employment markets, but also to devel-oping new ideas for itself and society? What kind of place would it be where dialog is more impor-tant than lectures, where learning takes priority over knowledge, where questions are more important than answers, where doubts raised by research carry more weight than rankings, where chance conversa-tions are more helpful than consultations, and where personalities encounter personalities? We wanted to create just such a place. A place where, as demand-ed by Jacques Derrida, nothing is out of the question!


    What does ZUcall its program

    teaching, research, and academic services?

    In all modesty, Humboldt 2.0.

    Ever since its foundation, Zeppelin University has been described as innovative. Wrong! We are old-school. It is time to examine more critically recent moves to re-form and modernize universities. We believe educa-tion through academics has more to do with character than credits.The revival of linking research to teaching is good, but not good enough. That is why we are dedicated to inte-grating teaching, research, and academic services. Ex-amples of this approach range from political consulting through student research, our arts program, (social) busi-ness startups, to services for society in teaching as well as dissemination of all this through media such as our

    ZU|Daily news portal or auf academic magazine. Ac-ademics works when it is in good company, when it puts experimentation before excellence. Let us get to work!

    AT T I T U D E

  • Student art project next stop with high standin a Friedrichshafen underpass including guided viewings


    Societys problems are undisciplined. That makes them both fascinating and exhausting. We cannot simply impose disci-pline on complex challenges. We have identified a surging de-mand for a new generation of responsible decision-takers and creative minds who think and work in an interdisciplinary way. They must be multi-talented in all respects: in languages, disci-plines, theories, and methods. We believe in broadness within depth, in networks embedded into culture. We believe in gen-eralists capable of specialization and interdisciplinary ex-perts on undisciplined problems.

    I N T E R D I S C I P L I N A R Y A P P R O A C H

    economics, culture and politicsis important to you?

    We will show you how.

  • Question:How many study programs are offered at ZU?Answer:

    As many as there are students. Currently 1,178.

  • individuality

    I N D I V I D U A L I T Y

    At ZU, the development of bold education starts on the first day of the bachelor program with the Zeppe-lin Year and the assignment of a personal research issue to each student. This is where interdisciplinary theories and academic methods are applied in a team project. Suddenly, dry theories and methods come to life through practical application. The Humboldt Year provides the scope for an individual research experience journeys into the unknown. In our master programs, we enable students to gain their own research experience and set interdiscipli-nary focal points. As varied as our students and ac-cording to the principle: Study whatever you want. In our Professional School the focus is on effective-ness through further education. Real-life projects within a company and personal and corporate devel-opment are interlinked. Because that is the only road to success.

    How do we develop bold education?


    the gap between people and todays challenges!

  • Back to the roots: debate at the center of university education

  • I N S P I R AT ION

    A genuinely interdisciplinary approach requires multi-liter-acy in methods and theories. ZU focuses on this, for in-stance in eight research groups and clusters. And how does a small university research major social issues? By teaming up with excellent cooperation partners. Included here are more than 70 international partner universities, the funding bodies European Union and the German Research Founda-tion, as well as the charity organization Caritas and private sponsors such as the Siemens Foundation and the Audi AG.

    How do you become an expert and a specialist?

    By specializing on


  • Prof Dr Anja AchtzigerSocial & Industrial Psychology

    Jun Prof Dr Marian AdolfMedia Culture

    Prof Dr Dirk BaeckerCultural Theory & Analysis

    Prof Dr Joachim BehnkePolitical Science

    Jun Prof Dr Christian BrockDistance Trade & Service Marketing

    Prof Dr Alexander EisenkopfGeneral Business Administration Studies

    Prof Dr Udo GttlichGeneral Media Studies

    Prof PhD Guy PetersComparative Governance

    Jun Prof Dr Marco HubertInnovation & Entrepreneurship

    Prof Dr Maren LehmannSociology & Organization Theory

    Dr Gloria MeynenMedia Theory & Cultural History

    Jun Prof Dr Marc MietznerFinancing

    Marcel ProkopczukCapital Market Research & Econometrics

    Jun Prof Dr Martin TrndleCultural Business Operations & Art Research

    Prof Dr Marcell TyrellEntrepreneurship & Finance

    Prof Dr Karen van den BergArt Theory & Curating

    Prof Dr Peer EdererHuman Capital

    Guest Prof Dr Hans Ulrich Gumbrecht Study of Literature

    Prof Dr Dirk HeckmannLaw & Trust in Electronic Processes

    Guest Prof PD Dr Heribert DieterInternational Political Economics

    Hon Prof Dr Hermut KormannStrategy & Governance of Family Business

    Prof Dr Bruno PreilowskiNeuropsychology

    Guest Prof Dr Birger P. PriddatPolitical Economics

    Prof Dr Ulrich K. SchittkoEconomic Theory & Econometrics

    Hon Prof Dr Stephan Schmidt-WulffenEsthetics and Art Studies

    Guest Prof Dr Volker H. SchmidtCultural Studies

    Prof Dr Klaus SchnbachMedia Science

    Prof Dr Jrn von LuckeAdministration & Business Informatics

  • P R O F E S S O R S

    Prof Dr Joachim BehnkePolitical Science

    Prof Dr Patrick BernhagenPolitics & Administration Research

    Prof Dr Ellen EnkelInnovation Management

    Prof Dr Jarko FidrmucInternat. Economics

    Jun Prof Dr Marco HubertInnovation & Entrepreneurship

    Prof Dr Stephan A JansenStrateg. Organization & FinancingCivil Society Center | CiSoC

    Prof Dr Georg JochumPublic Law, Tax Law, European Law & Regulatory Law

    Prof Dr Peter KenningMarketing

    Prof Dr Alfred KieserManagment

    Prof Dr Manfred MoldaschlGlobal Responsibility & Sustainability

    Prof Dr Christian OpitzLeadership & Personnel Management

    Prof Dr Reinhard PrglFamily businesses

    Prof Dr Gabi ReinmannUniversity Didactics

    Prof Dr Markus RhombergPolitical Communication

    Prof Dr Eckhard SchrterAdministrative Science

    Prof PhD Nico StehrCultural Studies

    Prof Dr Rick VogelPublic Management & Public Policy

    Prof Dr Josef WielandInstitutional Economics

    Prof Dr Helmut WillkeGlobal Governance

    Guest Prof Dr phil Arnd FlorackStrategic Communication

    Prof Dr Dr hc mult Bruno S Frey Political Economics

    Hon Prof Dr Markus M. Mller Political Science

    Guest Prof Dr Dr hc Margit OsterlohOrganization Theory

    Guest Prof Dr Lucia ReischConsumer Behavior & Consumer Policy

    Prof Dr Klaus SchnbachMedia Science

    Guest Prof PD Dr Reinhard SchtteInformation Management

    Prof PhD Albert G. SchweinbergerInternational Economic Relations

    Hon Prof Dr Andreas WiedemannFamily Business Law

    Prof Dr Jrn von LuckeAdministration & Business Informatics


    In 2011, ZU was named one of Germanys most socially com-mitted universities in the More than Research and Teach-ing competition organized by the Association for the Promo-tion of Science and Humanities in Germany and the Mercator Foundation. This was the trigger for us to place Social In-novations inspiring, technology-enhancing ideas aimed at solving social problems at the center of our next five-year strategy z7z. We aim to achieve our objective through re-search, corporate, artistic, media, and political interventions. This is another reason why we are involved in political con-sulting, student research, company startups, and in a vol-untary capacity in the development of and research into social innovations in the state, the market, and civil society.

    Why dont we want to be a beacon?

    Because we do not want to warn you,

    we want to change your life.

    Academic effectiveness for social innovation:

    university and society.

    S O C I A L I N N O V A


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