bridging business culture politics

Education:

the distance between people.

Then let us get started.

W H Y Z U ?

AT T I T U D E

I N T E R D I S C I P L I N A R Y A P P R O A C H

I N D I V I D U A L I T Y

I N S P I R AT I O N

P R O F E S S O R S

S O C I A L I N N O V AT I O N S

U N I V E R S I T Y A N D S T U D E N T F U N D I N G

G L O C A L I Z AT I O N

W O R D S O F P R A I S E

F A C T S & F I G U R E S

Zeppelin University’s flag on a Zeppelin

W H Y Z U ?

Our way ofbeing a university:

teaching, research, and academic services?

Zeppelin University (ZU) is a privately funded en-dowment university. Founded in 2003 on the banks of Lake Constance, ZU is state-recognized and fo-cused from ZU bachelor degrees through post-doc-toral degrees less on ivory towers than on practical powers – from bachelor degrees through post-doc-toral degrees. Ever since that conception, ZU has always remained true to this original concept. What would a univer-sity be like that is dedicated not only to teaching, re-search, and employment markets, but also to devel-oping new ideas for itself and society? What kind of place would it be where dialog is more impor-tant than lectures, where learning takes priority over knowledge, where questions are more important than answers, where doubts raised by research carry more weight than rankings, where chance conversa-tions are more helpful than consultations, and where personalities encounter personalities? We wanted to create just such a place. A place where, as demand-ed by Jacques Derrida, nothing is out of the question!

zu.de/en/whyzu

zu.de/en/attitude

What does ZUcall its program

teaching, research, and academic services?

In all modesty, Humboldt 2.0.

Ever since its foundation, Zeppelin University has been described as innovative. Wrong! We are old-school. It is time to examine more critically recent moves to “re-form” and “modernize” universities. We believe educa-tion through academics has more to do with character than credits.The revival of linking research to teaching is good, but not good enough. That is why we are dedicated to inte-grating teaching, research, and academic services. Ex-amples of this approach range from political consulting through student research, our arts program, (social) busi-ness startups, to services for society in teaching as well as dissemination of all this through media such as our

“ZU|Daily” news portal or “auf” academic magazine. Ac-ademics works when it is in good company, when it puts experimentation before excellence. Let us get to work!

AT T I T U D E

Student art project “next stop” with high standin a Friedrichshafen underpass – including guided viewings

zu.de/en/interdisciplinarity

Society’s problems are undisciplined. That makes them both fascinating and exhausting. We cannot simply impose disci-pline on complex challenges. We have identified a surging de-mand for a new generation of responsible decision-takers and creative minds who think and work in an interdisciplinary way. They must be multi-talented in all respects: in languages, disci-plines, theories, and methods. We believe in broadness within depth, in networks embedded into culture. We believe in gen-eralists capable of specialization and interdisciplinary ex-perts on undisciplined problems.

I N T E R D I S C I P L I N A R Y A P P R O A C H

economics, culture and politicsis important to you?

We will show you how.

Question:“How many study programs are offered at ZU?”Answer:

“As many as there are students. Currently 1,178.”

zu.de/en/ individuality

I N D I V I D U A L I T Y

At ZU, the development of bold education starts on the first day of the bachelor program with the “Zeppe-lin Year” and the assignment of a personal research issue to each student. This is where interdisciplinary theories and academic methods are applied in a team project. Suddenly, dry theories and methods come to life through practical application. The “Humboldt Year” provides the scope for an individual research experience – journeys into the unknown. In our master programs, we enable students to gain their own research experience and set interdiscipli-nary focal points. As varied as our students and ac-cording to the principle: “Study whatever you want”. In our Professional School the focus is on effective-ness through further education. Real-life projects within a company and personal and corporate devel-opment are interlinked. Because that is the only road to success.

How do we develop bold education?

By

the gap between people and today’s challenges!

Back to the roots: debate at the center of university education

I N S P I R AT I O N

zu.de/en/inspiration

A genuinely interdisciplinary approach requires multi-liter-acy in methods and theories. ZU focuses on this, for in-stance in eight research groups and clusters. And how does a small university research major social issues? By teaming up with excellent cooperation partners. Included here are more than 70 international partner universities, the funding bodies European Union and the German Research Founda-tion, as well as the charity organization Caritas and private sponsors such as the Siemens Foundation and the Audi AG.

How do you become an expert and a specialist?

By specializing on

solutions.

Prof Dr Anja AchtzigerSocial & Industrial Psychology

Jun Prof Dr Marian AdolfMedia Culture

Prof Dr Dirk BaeckerCultural Theory & Analysis

Prof Dr Joachim BehnkePolitical Science

Jun Prof Dr Christian BrockDistance Trade & Service Marketing

Prof Dr Alexander EisenkopfGeneral Business Administration Studies

Prof Dr Udo GöttlichGeneral Media Studies

Prof PhD Guy PetersComparative Governance

Jun Prof Dr Marco HubertInnovation & Entrepreneurship

Prof Dr Maren LehmannSociology & Organization Theory

Dr Gloria MeynenMedia Theory & Cultural History

Jun Prof Dr Marc MietznerFinancing

Marcel ProkopczukCapital Market Research & Econometrics

Jun Prof Dr Martin TröndleCultural Business Operations & Art Research

Prof Dr Marcell TyrellEntrepreneurship & Finance

Prof Dr Karen van den BergArt Theory & Curating

Prof Dr Peer EdererHuman Capital

Guest Prof Dr Hans Ulrich Gumbrecht Study of Literature

Prof Dr Dirk HeckmannLaw & Trust in Electronic Processes

Guest Prof PD Dr Heribert DieterInternational Political Economics

Hon Prof Dr Hermut KormannStrategy & Governance of Family Business

Prof Dr Bruno PreilowskiNeuropsychology

Guest Prof Dr Birger P. PriddatPolitical Economics

Prof Dr Ulrich K. SchittkoEconomic Theory & Econometrics

Hon Prof Dr Stephan Schmidt-WulffenEsthetics and Art Studies

Guest Prof Dr Volker H. SchmidtCultural Studies

Prof Dr Klaus SchönbachMedia Science

Prof Dr Jörn von LuckeAdministration & Business Informatics

P R O F E S S O R S

Prof Dr Joachim BehnkePolitical Science

Prof Dr Patrick BernhagenPolitics & Administration Research

Prof Dr Ellen EnkelInnovation Management

Prof Dr Jarko FidrmucInternat. Economics

Jun Prof Dr Marco HubertInnovation & Entrepreneurship

Prof Dr Stephan A JansenStrateg. Organization & FinancingCivil Society Center | CiSoC

Prof Dr Georg JochumPublic Law, Tax Law, European Law & Regulatory Law

Prof Dr Peter KenningMarketing

Prof Dr Alfred KieserManagment

Prof Dr Manfred MoldaschlGlobal Responsibility & Sustainability

Prof Dr Christian OpitzLeadership & Personnel Management

Prof Dr Reinhard PrüglFamily businesses

Prof Dr Gabi ReinmannUniversity Didactics

Prof Dr Markus RhombergPolitical Communication

Prof Dr Eckhard SchröterAdministrative Science

Prof PhD Nico StehrCultural Studies

Prof Dr Rick VogelPublic Management & Public Policy

Prof Dr Josef WielandInstitutional Economics

Prof Dr Helmut WillkeGlobal Governance

Guest Prof Dr phil Arnd FlorackStrategic Communication

Prof Dr Dr hc mult Bruno S Frey Political Economics

Hon Prof Dr Markus M. Müller Political Science

Guest Prof Dr Dr hc Margit OsterlohOrganization Theory

Guest Prof Dr Lucia ReischConsumer Behavior & Consumer Policy

Prof Dr Klaus SchönbachMedia Science

Guest Prof PD Dr Reinhard SchütteInformation Management

Prof PhD Albert G. SchweinbergerInternational Economic Relations

Hon Prof Dr Andreas WiedemannFamily Business Law

Prof Dr Jörn von LuckeAdministration & Business Informatics

zu.de/en/social-innovations

In 2011, ZU was named one of Germany’s most socially com-mitted universities in the “More than Research and Teach-ing” competition organized by the Association for the Promo-tion of Science and Humanities in Germany and the Mercator Foundation. This was the trigger for us to place “Social In-novations” – inspiring, technology-enhancing ideas aimed at solving social problems – at the center of our next five-year strategy “z7z”. We aim to achieve our objective through re-search, corporate, artistic, media, and political interventions. This is another reason why we are involved in political con-sulting, student research, company startups, and – in a vol-untary capacity – in the development of and research into social innovations in the state, the market, and civil society.

Why don’t we want to be a beacon?

Because we do not want to warn you,

we want to change your life.

Academic effectiveness for social innovation:

university and society.

S O C I A L I N N O V AT I O N S

zu.de/en/funding

U N I V E R S I T Y A N D S T U D E N T F U N D I N G

This university belongs to itself. It is an endowment university, and that gives us maximum independence. ZU is funded equally by the guaranteed, long-term basic funding of its initiators, the Zep-pelin Foundation, ZF Friedrichshafen AG, and Zeppelin GmbH, by tuition, and by third-party research funds, donations, and sponsor-ships. This means the financing of the university is secured for eight years in advance at all times. As a result, some analysts consider us to be Germany’s most securely financed university (Cicero 08/2013).

How does a priceless university finance and refinance itself?

By

the gap between research funding, donations and sponsors, tuition, and scholarships.

A se lec t ion of our cur rent l y 20 scho la rsh ip p rograms:

zu.de/en/scholarships

How can you afford a program you cannot pay for?

By

For incoming students of ZU’s international partner uni-versities we have arranged a tuition waiver program. For international degree-seeking students the same tu-ition as for German students applies. Two thirds of ZU´s student body finance their tuitionwith the student loan program of the Sparkasse Bodensee bank. The idea is simple and socially fair: study first, pay back when you work. 20 scholarship programs are also available to ZU students. Diversity scholarships for focused nerds, stu-dents from non-academic backgrounds, reflective found-ers of failed start-ups, and smart school under-achievers are new additions to this mix.

the gap with scholarships, low-interest loans, and creativity.

The StudentLounge – the ZU Student’s Association – offers more than 30 sports.

zu.de/en/glocalization

G L O C A L I Z AT I O N

How can a university embedded into the region

have a global outlook?

By

an important regional base and a global network.

Friedrichshafen, Lake Constance. We are in the heart of Europe between Germany, Austria, Liechtenstein, and Swit-zerland. This four-country region ranks among Europe’s strongest economic powerhouses. And it is a gateway hub into all countries of the European Union.A hundred years ago, Friedrichshafen was synonymous with the innovative spirit of Ferdinand Graf von Zeppelin. Today, it stands for global high-tech companies such as ZF Friedrichshafen AG or Rolls-Royce Power Systems AG. The city has a modern trade show center and attracts residents from more than 100 countries. Fascinating natural surround-ings provide leisure opportunities on the water and in the mountains. And, should you want to get away for a while, the airport provides fast connections to Berlin, Cologne, Hamburg, London, or Frankfurt.

BelgiumUniversiteit Gent | Gent

NetherlandsUniversiteit Maastricht | MaastrichtUniversiteit Twente | Enschede

EnglandCanterbury Christ Church UniversityUniversity of ChesterGoldsmiths University of London

FranceUniversité d’Avignon et des Pays de VaucluseUniversité BordeauxIAE BordeauxIAE LyonSciences Po | ParisUniversité de Strasbourg

SpainUniversidad de Jaén | JaénUniversidad Rey Juan Carlos | MadridUniversidad de MálagaUniversidad de SalamancaUniversidad de Sevilla – EUSAUniversitat Abat Oliba CEU | Barcelona

DenmarkCopenhagen Business School Syddansk Universiteit | Odense

SwitzerlandUniversità della Svizzera italiana | LuganoUniversität Zürich

ItalyUniversità di BolognaUniversità degli Studi di CagliariUniversità degli Studi di Siena

PolandWyzsza Szkoła Europejska Józefa Tischnera | Krakow

Czech RepublicUniverzita Karlova v Praze | Prague

TurkeyHacettepe Üniversitesi | AnkaraIstanbul Kültür ÜniversitesiKadir Has Üniversitesi | IstanbulOkan Üniversitesi | Istanbul

IsraelBen-Gurion University of the Negev | Beer-ShevaInterdisciplinary Center Herzliya

SwedenÖrebro Universitet

HungaryAndrassy Gyula Deutschsprachige Universität Budapest

South KoreaHallym UniversityChuncheon

JapanRitsumeikan Asian Pacific University | Beppu City

TaiwanNational Chengchi University | Taipeh

AustraliaGriffith University Queensland College of Art | BrisbaneUniversity of Tasmania | Hobart

South AfricaUniversity of Stellenbosch Business SchoolUniversity of the Witwatersrand | Johannesburg

ChinaPeking UniversitySun Yat-sen University | Guangzhou Tongji University | Shanghai

IndiaInternational Management Institute | New DelhiIndian Institute of Management | Bangalore

EstoniaTallinna Ülikool

LatviaLatvijas Universitate | RigaTuriba School of Business | Riga

More than 70 par tner un ivers i t ies wor ldwide. A se lec t ion:

Nor th A mer ica South A mer icaEurope

Asia Afr ica Aust ra l i a

WITSYour

GUIDE TO GRADUATING

Education quality:

South KoreaHallym UniversityChuncheon

CanadaFairleigh Dickinson University | Campus Vancouver (British Columbia)Quest University | Squamish (British Columbia)

United StatesUniversity of Wyoming | Laramie (Wyoming)Kansas State University | Manhattan (Kansas)Butler University | Indianapolis (Indiana)

California State University, Chico Chico (California)University of California | Berkeley (California)California State University Channel Islands | Camarillo (California)Lamar University | Beaumont (Texas)

Fairleigh Dickinson University | Teaneck or Madison (New Jersey) University of North Carolina Charlotte | Charlotte (North Carolina)Georgia College | Milledgeville (Georgia)Valdosta State University | Valdosta (Georgia)The University of Mississippi | Oxford (Mississippi)

MexicoUniversidad Panamericana | Mexico CityTecnológico de Monterrey | Monterrey

ColombiaColegio de Estudios Superiores de Administración | BogotáUniversidad de los Andes | BogotáUniversidad de Medellín | Medellín

BrazilUniversidade de São Paulo | Sao PauloUniversidade Estadual de Campinas | Campinas

ArgentinaPontificio Universidad Católica Argentina | Buenos AiresUniversidad Nacional del Sur | Bahia Blanca (Buenos Aires)Universidad Nacional de Cuyo | MendozaUniversidad Nacional de Quilmes | Quilmes (Buenos Aires)

ChileUniversidad Mayor | Santiago de Chile

PeruUniversidad San Ignacio de Loyola | Lima

zu.de/en/international

We use the term glocalization to describe the ZU brand of internationalization: on Lake Constance, yet at home all over the world. All ZU students take part in internships abroad as well as spending one semester at one of our 70-plus partner universities around the globe. And if this is not enough, students can take part in our GlobalStudies scheme. This is a program of learning and work experience on three continents. Students complete three internships on three different continents plus one semester abroad. International exchange students and international degree- seeking students are welcome to contact the international office ([email protected]) where they will get de-tailed information on study programs, academic calendar, visa, housing, student activities, and the Zeppelin Univer-sity buddy system.

Education quality:

continents.

S T U D E N T L I F E

Student life

different backgrounds from all over the planet.

Student life is very rich at Zeppelin University: there are over 30 sports groups from swimming, soccer, beach-volleyball to skiing and running. Dozens of music and arts groups en-rich ZU´s university life. In addition, ZU students are very active in their local communities, for instance they are en-gaged in politics, sports, and cultural events.

“I like studying at Zeppelin University, therefore I decided to stay another semester, because, among other areas of studies, Zeppelin University focuses on the research and the teaching of cultural aspects of politics. These subjects are of great interest to me. In addition, Zeppelin University is located in the triangle of three countries, Germany, Aus-tria and Switzerland, which is very appealing to me both culturally and geographically.” Daniel Handler, Incoming Student, from Ben Gurion University of the Negev, Israel

11781180532629:19:110060

13

600

zu.de/en/figures

Students in the 13 bachelor and master programs at ZU

Alumni of ZUsince 2003

Professors and Junior Professorsat ZU

Members of staffin academics and administration

Ratio of applicantsto students in bachelor programs

Ratio of studentsto academic staff

Companies foundedby ZU students since 2003

Percentage of ZU students who receive student loansfrom Sparkasse Bodensee

Percentage of ZU students who hold scholarships from one of the twelveorganizations for intellectual excellence

Partner institutionsfrom the fields of business, culture, media,politics, and administration

As of: January 2014

Valuable media sourcesand contacts

Digital research tidbits zu-daily.de

auf – Platform for today’s questions Subscribe to the academic magazinezu.de/auf

ZU on iTunes U

Audio and video podcastszuonitunesu.de

ZU app

Event diaryand podcasts in the App Storezu.de/veranstaltungen

ZU NewsletterOrder at zu.de/newsletter

For exchange studentsPhone +49 7541 6009 2040 [email protected]

For prospective degree-seeking studentsPhone +49 7541 6009 2000 [email protected]

For journalistsPhone +49 7541 6009 1191 [email protected]

THE WORLDIS CREATED BY PEOPLE

THEIR DIFFERENCES.

Respons ib le: Zeppe l in Univers i t ä t , P rof. Dr. Stephan A . Jansen, Ed i to r : T im Göbe l , A r t D i rec t ion: Ph i l ipp N . Her te lVers ion: Januar y 2014

Freely adapted from Hannah Arendt in: Was ist Politik? Fragmente aus dem Nachlass, ed. Ursula Ludz, Munich/Zurich 1993, p. 11.

Only the ambition to achieve something together?

Then come and see us between now and your future.

LET US START THE

GAP BETWEEN YOU AND US.

bridging business culture politics

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