bridging health disparities through digital health coaching

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Bridging Health Inequalities through Digital Health Coaching Use and Outcome of the Online Losing Weight Coach in Individuals with Low, Middle and High Socioeconomic Positions. Dr. Claudia Put Dr. Leentje Vervoort Inès Gaston-Echeverria

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Bridging Health Disparities through Digital Health Coaching: Use and Outcome of the Online Losing Weight Coach in Individuals with Low, Middle and High Socio-economic Positions

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Page 1: Bridging Health Disparities through Digital Health Coaching

Bridging Health Inequalitiesthrough

Digital Health Coaching Use and Outcome of

the Online Losing Weight Coach in Individuals with Low, Middle and High Socioeconomic

Positions.

Dr. Claudia PutDr. Leentje VervoortInès Gaston-Echeverria

Page 2: Bridging Health Disparities through Digital Health Coaching

SES-related health inequalities• socio-economic related differences in

mortality• cancers, cardiovascular diseases• mediated by higher prevalence of health risk

behaviors• e.g. unhealthy diets, insufficient physical

activity or excercise, smoking, …

Phelan, Link, & Tehranifar(2010). J of Health and Social Behavior

Page 3: Bridging Health Disparities through Digital Health Coaching

health risk behaviors

• higher prevalence in individuals with lower SES• e.g., smoking

Stichting tegen Kanker, 2010

highest SES lowest SES0%

10%

20%

30%

40%

50%

28%

45%

22%27%

men women

Page 4: Bridging Health Disparities through Digital Health Coaching

health inequalities (HI)

• mortality• life expectancy• how old will you get, given your gender and age?

• expected years of healthy living• how many years will you remain healthy, given your gender and age?

• health disparities are still increasing

Koning Boudewijnstichting (2010). Tackling Health inequalities in Belgium

Page 5: Bridging Health Disparities through Digital Health Coaching

life expectancy

Koning Boudewijnstichting (2010). Tackling Health inequalities in Belgium

higher education

6 years of secondary school

3 years of secondary school

only primary school

70 71 72 73 74 75 76 77 78 79 80 81

10 years ago nowadaysBelgian man, 25

Page 6: Bridging Health Disparities through Digital Health Coaching

expected years of healthy living

Koning Boudewijnstichting (2010). Tackling Health inequalities in Belgium

higher education

6 years of secondary school

3 years of secondary school

only primary school

0 5 10 15 20 25 30 35 40 45 50

2010Belgian woman, 25

Page 7: Bridging Health Disparities through Digital Health Coaching

SES as a fundamental cause of HI

Phelan, Link, & Tehranifar(2010). J of Health and Social Behavior

• influence on various diseases, e.g. cancer, CVD• through multiple risk behaviors, e.g., smoking,

unhealthy diet, …• different access to ‘resources’ that can be used to

avoid risks or treat problems• ‘healthy choices’ eg food• treatment, therapy, intervention• knowledge, money, social support, …

Page 8: Bridging Health Disparities through Digital Health Coaching

reducing SES-related HI

Phelan, Link, & Tehranifar(2010). J of Health and Social Behavior

• health inequalities based on SES can be reduced by instituting health interventions that automatically benefit individuals irrespective of their own resources 

• affordable interventions• easy-to-acces interventions• easy-to-use interventions• time-efficient interventions

Page 9: Bridging Health Disparities through Digital Health Coaching

Digital health coaching

• affordable interventions

• easy-to-acces interventions• high internet use in Belgium: 76%, but with SES-differences

• no-low formal education: 65%• medium formal education: 86%• high formal education: 98%

• ‘health-related issues’ are very popular on the internet

Page 10: Bridging Health Disparities through Digital Health Coaching

Digital health coaching

Phelan, Link, & Tehranifar(2010). J of Health and Social Behavior

• easy-to-use• daily e-mailtips right into your mailbox• clearly structured webpages, easy to navigate• completely automated

• time-efficient• at home, no need to go out or plan• accessible 24/7• at your own pace

Page 11: Bridging Health Disparities through Digital Health Coaching

The Online Losing Weight Coach

• free of charge, provided by a large Belgian health insurance company (CM)

• online since january 2009

• 65.792 users

• completely automated, online interactive app

• based on cognitive & behavioral techniques

• goal is behavioral change

Page 12: Bridging Health Disparities through Digital Health Coaching

Start = questionnaire (eating behavior, physical activity, calory control, weight, motivation, self-efficacy)

Page 13: Bridging Health Disparities through Digital Health Coaching

Tailored individual feedback

Page 14: Bridging Health Disparities through Digital Health Coaching

Social comparison, in terms of motivation and behavior

Page 15: Bridging Health Disparities through Digital Health Coaching

start of the coaching proces

- Access to 3 programs- user chooses which one to start with, other remain accessible

Page 16: Bridging Health Disparities through Digital Health Coaching

Per program acces to:• advice• strategies• Interactive tools: tests, feedback tools, … • Library

Example: program for balanced eating

Page 17: Bridging Health Disparities through Digital Health Coaching

Simple, attractive interactive tools

Page 18: Bridging Health Disparities through Digital Health Coaching

Diary and graphical overviewsRegistration & evolution of behavior and applied techniques- Only the essence- Simple A tailored personal monthly report

Page 19: Bridging Health Disparities through Digital Health Coaching

Daily e-mailtips

• built up of a proces• triggers & engages• Controllable

Page 20: Bridging Health Disparities through Digital Health Coaching

Only live-element: ask the expert + forum

Page 21: Bridging Health Disparities through Digital Health Coaching

The Online Losing Weight Coach

• n = 2785• 83% women, 17% man• age: M = 45, SD = 12• weight: M = 78.29 kg, SD = 14.05

• underweight: 0.1%• normal weight: 29.7%• overweight: 43.5%• obesitas: 26.1%

• pre- and post assessment health behavior questionnaire

Page 22: Bridging Health Disparities through Digital Health Coaching

SES of Online Weight Coach Users

higher education

secondary school

only primary school

0% 10% 20% 30% 40% 50% 60% 70% 80%

65%

31%

4%

Online Weight Coach Users

Page 23: Bridging Health Disparities through Digital Health Coaching

weight of Online Weight Coach Users

higher education

secondary school

only primary school

0% 10% 20% 30% 40% 50%

34%

22%

13%

44%

44%

38%

22%

33%

49%

obese overweight normal weight

Page 24: Bridging Health Disparities through Digital Health Coaching

behavioral changes

• behavior • related to food pattern, physical activity, calorie control• measured on a scale from 0 to 100

• higher score = more healthy behavior

Page 25: Bridging Health Disparities through Digital Health Coaching

behavioral changes: balanced eating

higher education

secondary school

only primary school

0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00

48.62

44.93

48.62

54.09

51.38

52.25

post pre

• increase in eating behavior scores • M = 5.85, SD=18.00, F(1,2782)=106.03, p<.001

• no significant interaction effect with SES• F(2,2782)= 1.38, p=.25

Page 26: Bridging Health Disparities through Digital Health Coaching

0behavioral changes: physical activity

higher education

secondary school

only primary school

0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00

44.55

43.73

47.20

54.75

55.98

54.21

post pre

• increase in physical activity scores • M = 10.71, SD=35.07, F(1,2782)=63.83, p<.001

• no significant interaction effect with SES• F(2,2782)= 1.61, p=.20

Page 27: Bridging Health Disparities through Digital Health Coaching

0behavioral changes: calorie control

higher education

secondary school

only primary school

0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00

45.91

42.93

39.75

53.66

50.32

45.59

post pre

• increase in calorie control scores • M = 7.68, SD=19.76, F(1,2782)=102.00, p<.001

• no significant interaction effect with SES• F(2,2782)= 0.66, p=.25

Page 28: Bridging Health Disparities through Digital Health Coaching

weight loss

higher education

secondary school

only primary school

0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00

77.20

79.81

84.25

75.56

78.02

81.59

post pre

• weight loss• M = 1.73, SD=4.92, F(1,2782)=138.46, p<.001

• no significant interaction effect with SES• F(2,2782)= 2.22, p=.11

Page 29: Bridging Health Disparities through Digital Health Coaching

conclusion

• effect of online intervention: irrespective of SES• potential for reducing SES-related HI

• but: lower participation level in lower SES need for adequate communication• Message: focus barriers, prejudices• Channel: workplace, unemployment agencies

Page 30: Bridging Health Disparities through Digital Health Coaching

Thank you for your attention

Contact: [email protected]

www.brandnewday.eu