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PRIORITY'4:'Development*of*Trasnational*Synergies*for*Sustainable*Growth*Areas*AREA'OF'INTERVENTION'3:'Promote*the*use*of*cultural*values*for*development'WP7:'HERITAINMENT:'TRANSNATIONAL*ALLIANCES*TO*PROMOTE*HERITAGE*ENTREPRENEURSHIP'ACT.'7.1:'“PRODUCTION*OF*MATERIALS*FOR*THE*TRANSNATIONAL*HERITAGE*TRAIL”*&*ACT.'7.2:'“THE*GOLDEN*ARROW.*THE*PROJECT’S*ROVING*MUSEUM”'*Output'1:*TRAINIG*SESSION*

''''''''''''''''''''''''''''Workshop'with'Daniel'Weiss'

BRIDGING'THE'GAP'FACING'THE'SOCIAL'MEDIA'CHALLENGE'training*sessions*will*be*in*English*

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LAUNCHING'

(G)LOCAL'LEVEL'

HERITAGE''

ENTREPRENEUR'

SHIP:'

STRATEGIES'AND''

TOOLS'

'TO''

UNITE'FORCES,'

MOBILIZE'

CULTURAL'VALUES','

SAFEGUARD'THE''

PLACE,'

DELIVER'

THE'

EXPERIENCE'

Comunità'Montana'Alto'Basento'

*5thT8th'March'2013,''

'9.30T13.00'and'15.00'T17.00

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Integrated visibility In

tegr

ated

Pub

lishi

ng

Tool

s St

rate

gy

Facebook Timeline: To collect Stories from visitors and create fans not clients.

Instagram & Pinterest to document the collections and enable co-creation by visitors

Vimeo video educational channel to connect with the educational community.

Twitter to generate news about activities, event, exhibitions.

Web Mobile for SMARTPHONES and Tablets

Hangout activities for Disabled people enabling access to collections

GOGGLES

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Historical routes put in place. Inventory made. Maps available on Google platform for Smartphones and Web. Educational Platform available to introduce the concept of Geo Location Based services.

HISTORICALMAPS

01To provide a new generation of services based on contextual information, cross consumption and co-creation. Enables visitors to contribute for Product 7

To improve tourism accessibility. Enhanced user experience. Make local actors and citizens aware of the Bolu potential as a tourist destinationTeachers to create the content of the

routes. Content is benchmarked against result of point 7 Smolayn. CONTEST where citizens of Smolyan co-create the content. Local companies and services are also involved.

GOOGLE PLATFORM - Check in Facebook-Pinterest-Instagram-Twitter

SOCIALMEDIA

HOW WE BRIDGETHE GAP

CONTRIBUTION

CONCEPT

NEWSERVICES

Süleyman Yardimci has designed the historical map

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Title Workshop addressing new strategies, products and

Service Design for the tourism sector

Profile Tourism sector Content Design Thinking, Social

Media, Gamification, Mobile Apps

Provider CIBERESPACIO SL

Country SpainDescription

Objectives are to understand

Technical Data

The workshop addresses the new changes in tourism

sector in both ends, hotels and experienced end clients reques:ng new services and

products. Through six (6) intensive days workshop the hoteliers and tourist experts

will analyze and prototype new services and products for the

tourism sector.Design Thinking, Social Media,

Gamifica:on concept and Mobile Apps are some of the tools to be

used during the workshop structured in 7 strategies

What would be the role of the hoteliers in the next decade?

How social media is impac:ng their daily work connected to prosumer clients?

What kind of new services they think it could be developed?

How do they think they can change the role of the way of doing business to active the sector

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TRAINING*MODULES*BY*DAY!!!*summary

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Concept A business model describes the rationale of how an organization creates, delivers, and captures value. The starting point for any good discussion, meeting, or workshop on business model innovation should be a shared understanding of what a business model actually is.A business model can best be described through a series basic building blocks that show the logic of how the sector addresses the clients and the kind products and services they provide plus their vision of the market and needs of the region

Day I“Understanding the

business model they run by

analysing the current reality of

their business”

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*'5th'March''''''''''''''Castello'SvevoSNormanno,'''''''''''''''''''''''''''''''''''''Lagopesole,Avigliano,(PZ)'

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09:30 - 13:30: Understanding and mapping the actual business model

What is their business context

What the offer is

How they operate

What is their context (ski, eco-tourism, routes,etc

How they operate (Customer Journey Map, Stakeholder Map)

11:15 -11:30 Coffee Break

How do they sell (web pages, brochure, reservation system)

What do they sell (rooms, services, experiences)

13:00 - 15:00 Lunch

15:00 - 18:00

Defining realistic needs and possible

changes to be implemented

What is the Return of Investment

(ROI) of the sector

What is the Impact of Relationship

(IOR) with the client

16:30 - 16:45 Coffee Break

16:45 - 18:00 Session continues

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ConceptEach player of the tourism sector serves one or several customer segments.

Each player have Value Propositions. It seeks to solve customer problems

and satisfy customer needs with value propositions.

These Value propositions are delivered to customers through

communication, distribution, and sales Channels.

These channels creates Customer relationships and these are established

and maintained with each Customer Segment.

It is important for the sector to understand how this is changing and what

causes the change

Day II “Service Design –

designing a new approach in the tourist sector. Shifting

from static to dynamic model of services”

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6th'March''Museo'Archeologico'Provinciale'Via'Ciccotti,'Santa'Maria,'13,'Potenza''

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09:30 - 10:30 The Journey Map of the Hotel and clients

The customer’s journey map is an oriented graph that describes the journey of a user by representing the different touchpoints that characterize his interaction with the service. The workshop develops both Journey maps to identify the touchpoints and analyzes their interaction that gives as a result the interaction or touch points of the services to improve both hotel and clients’ experiences.

10:30 - 11:15 The tourism services stakeholder map

A sample list of stakeholders may include one or more of the following: employees, communities, shareholders, investors, government, suppliers, labour unions, government regulatory agencies, industry trade group, professional associates, competitors, public communities, local communities. The concept of the stakeholder was first used in 1963 during an internal memorandum at the Stanford Research Institute. The workshop will create a specific product or service, a complete stakeholder map.

11:15 - 11:30 Coffee Break

11:30 - 13:00 The affinity Map with touch points based on Good and Bad experiences of the services.

Once both maps has been developed and common touch points identified the Affinity Map is created that enables to iden.fy the future road map for new products and services to be tested from ethnographical and anthropological point of view with the user.

13:00 - 15:00 Lunch

15:00 - 16:30 Developing the change what new services can be put in place toenrich client’s experience.

The tourism sectors should provide ways for users to engage with each other as well as instruments to communicate, be creative, share insights and envision their own ideas. The co-design services can support different levels of participation, from situation in which the external figures are involved just in specific moments to situations in which they take part to the entire process, building up the service together with the clients. They learn the methods how to do it in this module.

16:30 - 16:45 Coffee Break

16:45 - 18:00 Testing the model prototype

Experience some aspects of the service idea with customers, stakeholders or professionals in order to improve the solutions before they are realized.

Mor

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Aft

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ConceptThe workshop foster Personal knowledge management and

resource network building: Social Media tools allow hotels to improve knowledge exchange, which supports their clients and

resource management and contributes to the personalization

of the customer segment personalisation.

The workshop uses Subject-specific methods and tools: Some Social Media applications, particularly immersive environments

and media-sharing services, are going to be used to create

innovative ways for acquiring subject-specific skills, changing

methods and procedures hotels will use and share whatever

methods they produce creating specific channels.

As a result of this module to enhance Personal skills: The

affective and social dimension of the learning process is

exploited to allow teachers, students and businessmen not only

to enjoy learning, but acquire skills that empower them to actively develope their personal skills and competences and

transform the way they manage their services in the Social

Media environment.

Day III “Social Media– the

impact over the educational process.

Analyzes and selection of proper web 2.0 tools to

develop new services”

Design Research

Market Research

Wants to inspire

Wants to be sure

Valid Reliable

Qualitative Quantitative

Looks forward Looks back

Looks for surprises

Looks for patterns

Printing the right question

Printing the right answer

Focussed on you

Focussed on me

Contextual Precise

No preconceptions

You know what you want to know

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*'7th'March'Museo'Archeologico'Provinciale'

Via'Ciccotti,'Santa'Maria,'13,'Potenza'''

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09:30 - 10:30 The impact of social media in services in the tourist sector

Tourism Services: Social Media tools are going to be used as methodological or didactic tools to directly support, facilitate, enhance and improve management processes and workshop outcomes. Social Media is conceived as a mean of personalizing tourist products and services processes and promoting the hoteliers /tourist experts individual learning progress, ultimately leading to an empowerment of the tourism sector.

10:30 - 11:15 Practical case to create added value training and services using social media tools; Instagram, Pinterest, Vimeo and QR codes.

Four practical applications are developed using Instagram, Pinterest, Vimeo and QR codes. The city is the scenario the people, places and things from books, and everywhere they can take you. Storyboard is created by adding whatever they like across the site, e.g street names writers. These applications will later involve local actors on a trans-generational activity enabling co-creation and contextual information. In this module Hoteliers/tourist experts learn to use these four social media tools.

11:15 - 11:30 Coffee Break

11:30 - 13:00 Session continues

13:00 - 15:00 Lunch

15:00 - 16:30: Session continues

16:30 - 16:45 Coffee Break

16:45 - 18:00: Drawing practical cases for day 4.

Draw the content for the testing, the implementation of the new products and services based on social media tools to be implemented at local level in their country. The tes.tig uses a real city scenario in connection with the local stakeholder map

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Day IV “Prototyping in the

territory the 4 activities”

ConceptWorkshop Participants to create the content of products and services based

on a social media tool in the territory.

The activity takes the whole day. Participants are divided in groups. In the

morning two groups work with Instagram and QR codes while the other two

with Pinterest and Vimeo. At noon results are commented in a short briefing

session. In the afernoon groups change roles

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**'8th'March''''''''''''''Castello'SvevoSNormanno,'''''''''''''''''''''''''''''''''''''Lagopesole,'Avigliano,'(PZ)'

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09:30 - 13:00! Working on the field implementing real cases creating e-content for the social media networks.

In his 2006 book Convergence Culture, Jenkins further describes trans-media storytelling as storytelling across multiple forms of media with each element making distinctive contributions to a fan’s understanding of the story world. By using different media formats, trans-media create “entry-points” through which consumers can become immersed in a story world. The aim of this immersion is decentralized authorship, or trans-medial play as defined by Dinehart. Trans-media pioneer and producer Jeff Gomez defines it as “the art of conveying messages themes or storylines to mass audiences through the artful and well planned use of multiple media platforms.”

Participants will create visual stories based on this social media tools. 19 objects connected to tourism are identified and transformed into stories ready to be shared using the #hashtag concept.

13:00 - 15:00 Lunch

15:00 - 17:00! Content creation continue.

17:00 - 18:00!Monitoring results via # in different social networks.

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SEE TCP SAGITTARIUS PRIORITY 4: Development of Trasnational Synergies for Sustainable Growth Areas AREA OF INTERVENTION 3: Promote the use of cultural values for development LEAD PARTNER: UNIVERSITY OF THE AEGEAN, GREECE ERDP PP1: EFXEINI POLI- LOCAL AUTHORITIES NETWORK GREECE ERDF PP2: MUNICIPALITIES UNION OF SINELLO, ITALY ERDF PP3: MOUNTAIN COMMUNITY ALTO BASENT, ITALY ERDF PP4: BULGARIAN CHAMBER OF COMMERCE AND INDUSTRY, BULGARIA ERDF PP5: MUNICIPALITY OF DEVIN, BULGARIA ERDF PP6: INSTITUTE FOR COMPREHENSIVE DEVELOPMENT SOLUTIONS, SLOVENIA ERDF PP7: NATIONAL INSTITUTE FOR RESEARCH AND DEVELOPMENT IN TOURISM ERDF PP8: INSTITUTE OF NATIONAL ECONOMY, ROMANIA ERDF PP9: KÁROLY RÓBERT COLLEGE, HUNGARY EUASP1: MINISTRY OF REGIONAL DEVELOPMENT AND TOURISM, ROMANIA EUASP2: BULGARIAN-ROMANIAN CHAMBER OF COMMERCE AND INDUSTRY, BULGARIA EUASP3: UNIVERSITY OF CHIETI PESCARA, ITALY EUASP4: COMMISSION VI (OF THE REGIONAL COUNCIL OF ABRUZZO, ITALY O1: SYNOTA, ANONYMOUS TRANSMUNICIPAL DEVELOPMENT AGENCY, GREECE O2: PATRAS MUNICIPAL ENTERPRISE FOR PLANNING & DEVELOPMENT, GREECE O3: EUROPEAN ATHNEAUM OF FLORAL ART, ITALY O4: INSTITUTE OF ENTREPRENEURSHIP DEVELOPMENT, GREECE IPA PARTNER: UNIVERSITY OF ZAGREB, CROATIA 10% PARTNER: DISTRICT COUNCIL OF SOROCA, MOLDOVA This document refers to: OUTPUT 1: TRAINIG SESSION ACTIVITY 7.1: “PRODUCTION OF MATERIALS FOR THE TRANSNATIONAL HERITAGE TRAIL” AND 7.2: “THE GOLDEN ARROW. THE PROJECT’S ROVING MUSEUM” WORK PACKAGE 7: HERITAINMENT: COMMUNICATE CULTURAL VALUES AND DELIVER THE EXPERIENCE VIA THEMATIC TRAILS AND A ROVING MUSEUM