bridging the generational divide2003
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Bridging the Generational Divide
Sirmon Training & Consultant GroupJuly 20, 2010
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US Census Bureau data
• 2010: 310,232,863
• 2020: 341,386,665
• 2030: 373,503,674
• 2040: 405,655,295
• 2050: 439,010,253
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In 2009, Time Magazine reported that 40% of births were to unmarried women
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So What?
Increase life expectancy
Crossing generational lines
Key events to indentify
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Generational Grouping
G.I. Generation 1901-1926
Silent Generation 1927-1945
Baby boomer 1946-1964
Gen X 1965 -1976
Gen Y 1977-1994
Gen Z 1995 -
Matures
Millennia's Echo Boomer Nexters
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Generational Grouping
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Generational Grouping
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CUSPER CLUB
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The 55+ generation is responsible for 48% of Internet searches for cruises
(source: Hitwise).
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Famous Matures
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Baby Boomers
Born 1946 – 1964 76 million
Age 46 – 64
Variety FreedomIndividuality Achievement Credit savvyBrand switchers College degree6 career positions Hate ruleWere born to have it CompetitiveSelf-absorbed Materialistic
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Famous Boomers
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Gen X’s
Born 1965 – 1976 60 million
Age 34- 45
4 plus yrs of college Skeptical Entrepreneurs IndependentSelf – discovery Family vs. careerSingle parents or blended families
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Famous Gen X’s
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Millennial’s Famous People
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Americans age 75+• In 2006, about 7.4% lived in a nursing home
• 8.1% in 2000
• 10.2% on 1990
• More seniors are choosing assisted-living or at-home care
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Live Work & Play
• Walkscore.com• Market download• YPN network• Yelp• del.icio.us• Houselogic.com • Realtor.org/crt• Heather The Realtor