Brief 1

Level 6

Module Code: OUGD603

Module Title: Extended Practice

Learning Outcomes:

BRIEF TITLE: Via Creative / T-shirt Design / 99 Problems

Brief: To design a graphic interpretation of a chosen song lyric to be used on a t-shirt.

Background: Choose from the following lyrics: -99 problems but a bitch aint one-JayZ -Strawberry fields forever-Beatles -All you need is love-Beatles -Lights will guide you home-Coldplay -Yellow-Coldplay -Why does it always rain on me-Travis -Fat bottomed girls-Queen -The writings on the wall-Destinys Child -Night swimming-REM Considerations:

- Needs to be illustrative opposed to typography - The target audience will be researched depending on the song choice - As limited colours will be used they need to be bold or compliment each other and work with

the stock to have an impact.

Mandatory Requirements: -30cm wide x 40cm high -Max 2 spot colours

Target Audience: The target audience will be aimed at people that have an interest in music and custom band t-shirts.

Tone of Voice: n/a

Deliverables: -T-shirt design

Evaluation: Positives/ A positive of the brief was the design had a concept behind it rather than just making some thing that looked good but had no meaning. I chose to do this brief as it was small with a quick turn around so it was a good introductory brief to get me back into the design process. Negatives/ As the brief was small I didnt do much development or push it too far out my comfort zone. What I would do differently next time? I feel I could of experimented more with some traditional printing methods such lino-cut . I also wish I had gone further with the brief. Rather than creating the design on screen and leaving it there, I should of printed the design onto t-shirt myself. This would of allowed me to try out different colour ways on different coloured t-shirts. Over all it was a fun little brief that was for a good cause. Ratings (Very Bad) 1- (Very good) 5: /Quality of work____3 /Quantity of work____2 /Attendance____4 /Motivation____4

Brief Evaluation