Brief

Sarah FrackeltonOUGD301

Brief 2: Things You Should Know Board No. 1/4

A collaborative brief to brand and design a new publication based on the ISTD brief ‘10 Things You Should Know About’.

Concept Design a publication focussing on the area of magic. HOAXX

Publication

Sarah FrackeltonOUGD301

Brief 2: Things You Should Know Board No. 2/4

HOAXXA 76 page, 2 colour publication digitally printed on 130 gsm white matt stock and tracing paper.

Exploring the use of different stocks and page sizes to represent various tricks and to engage the reader.

Branding

Sarah FrackeltonOUGD301

Brief 2: Things You Should Know Board No. 3/4

‘Hoaxx’ was the logo created for the publication. The logo is consistent throughout all the issues.

Proposed Covers

As a quarterly publication, four cover designs were created. HOAXX

Digital Application

Sarah FrackeltonOUGD301

Brief 2: Things You Should KnowBoard No. 4/4

The publication will be available on issuu and ibooks to target a wider audience. HOAXX