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THE BOOK OF NOW 2010 / 2011 COLOR TRENDS

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Page 1: Brief Trends 10

THE BOOK OF NOW2010 / 2011 COLOR TRENDS

Page 2: Brief Trends 10

Now and ThenEvery year we are presenting our new home color collections.Following the fluid movement of the home fashion market forming new tastesand inclinations, we are relaying to you through colors, decor and stories,our observation of what is fresh.

New ideas that might give you the inspiration to decorate “Now style”.

Here they are4 different harmonization of colors that represent where the dominant moods are right now and for the coming seasons. Colors and forms that will probably express better that words, the feelings we are after and our desire for a redefinition of beauty that suits the dreams and/or the anxiety of the moment.

Our time, as much as our tastesdefine our spaces.Please take a look at our color stories with an open mindand let an exotic Raspberry pink, an fashionable bright Yellowor even a silent Neutral present themselves as optionsto manifest the new you.

2010 / 2011 /

Page 3: Brief Trends 10

Our newHome Harmony collection

presents

2010 / 2011 /

Page 4: Brief Trends 10

1 2010 Trends: The Book of Now1

Ashen 516-4

Wheat Sheaf 415-3

Patches 515-6

Phoenix Fossil 517-5

Horseradish 315-1

THE BOOK OF NOW2010 / 2011 COLOR TRENDS

Page 5: Brief Trends 10

1 2010 Trends: The Book of Now1

Ashen 516-4

Wheat Sheaf 415-3

Patches 515-6

Phoenix Fossil 517-5

Horseradish 315-1

THE BOOK OF NOW2010 / 2011 COLOR TRENDS

/ MOOD

Free - Simple - AuthenticBorn of a deep craving for silence and space, The Canvas palette helps tocreate environments that allow the user the freedom to think, to renew,to remove all boundaries and begin again.

/ COLOR

THE COLORS OF SILENCE:Two shades of soulful darks - a deep grey-brown, and an asphalt grey-blueTHE COLORS OF SPACE:Of the last three shades, two beige, one muted beigeand a warmer one paired with a basic chalky white.

/ LOOK

Minimal, organic and spacious.Canvas is a sophisticated blend of modern and rustic with.

Clean and uncluttered spaces.Simplified shapes, Natural Material, Raw TextureLinen, cotton, Hemp, Pale and Bleach Wood, Rugged surface.

Page 6: Brief Trends 10

12010 Trends: The Book of Now1

Ashen

516-4Wheat Sheaf

415-3Patches

515-6Phoenix Fossil

517-5Horseradish

315-1

THE BOOK OF NOW2010 / 2011 COLOR TRENDS

Page 7: Brief Trends 10

1 2010 Trends: The Book of Now1

Sea Sprite 402-3

Mecca Gold 214-7

Morocco Sand 515-3

Cornmeal 213-3

Combed Cotton1 15-1

THE BOOK OF NOW2010 / 2011 COLOR TRENDS

Page 8: Brief Trends 10

1 2010 Trends: The Book of Now1

Sea Sprite 402-3

Mecca Gold 214-7

Morocco Sand 515-3

Cornmeal 213-3

Combed Cotton1 15-1

THE BOOK OF NOW2010 / 2011 COLOR TRENDS

/ MOOD

Serene - Elegant - Sophisticated - Classic luxuryA delicate and complex sense of style that speaks of the knowledgeof tradition and of a quiet confidence in one’s personal taste. A beautiful atmosphere inspired by the ineffable elegance of Grace Kelly.

/ COLOR

GOLDENS: Hues that range from pale butter to golden to deep bronze-gold. They are not overtly feminine nor too neutral and can occasionallyhave a metallic finish.THE NEUTRALS: an essential creamy white and soft linen color. THE ACCENT: A delicate foam blue green adds a touch of freshness.this sea-foam green is restful and suggests a reference to the serenity of nature.

/ LOOK

Embracing the luxury of precious metal with discerning taste and mixing it with mirror,shimmering silk and soft woven jacquard for a refined romantic look.Gold and Antique brass, silk, cashmere, damask, mirror and crystal.

Page 9: Brief Trends 10

THE BOOK OF NOW2010 / 2011 COLOR TRENDS

12010 Trends: The Book of Now1

Sea Sprite

402-3

Mecca Gold

214-7

Morocco Sand

515-3

Cornmeal

213-3

Combed Cotton1

15-1

Page 10: Brief Trends 10

1 2010 Trends: The Book of Now1

Heart´s Afire 335-6

Fudge 525-7

Pumpkin Bar 226-7

Southern Breeze 414-2

Cobblestone 419-5

THE BOOK OF NOW2010 / 2011 COLOR TRENDS

Page 11: Brief Trends 10

THE BOOK OF NOW2010 / 2011 COLOR TRENDS

/ MOOD

Mysterious - Exotic - Sensual - EclecticPink City, the city of Jaipur in India is an exotic destination symbolizing here the Spirit of Adventure that leads to a journey of self discovery. It is also a compliment to the power of the warm and saturated colors. Pink City represents the creative force in the world, vibrating to the very pulse of life.

/ COLOR

A vibrant, profound Indian pink and a spicy rusty orange use against a linenoff-white, a stoney grey and chocolate brown, whom in combination,are representing urbanity and masculinity and acting as “grounding”colors for the rest of the palette.

/ LOOK

A mix of Ethnic Exoticism and modern sophistication.Leather, chenille, intricate prints, dark wood, rattan, tortoise shell, crushed velvet.

1 2010 Trends: The Book of Now1

Heart´s Afire 335-6

Fudge 525-7

Pumpkin Bar 226-7

Southern Breeze 414-2

Cobblestone 419-5

Page 12: Brief Trends 10

THE BOOK OF NOW2010 / 2011 COLOR TRENDS

12010 Trends: The Book of Now1

Heart´s Afire

335-6Fudge

525-7Pumpkin Bar

226-7Southern Breeze

414-2Cobblestone

419-5

Page 13: Brief Trends 10

1 2010 Trends: The Book of Now1

Forsythia Blossom2 12-4

Gray Stone 517-4

Dark Granite 520-7

Tear Drop 517-2

Gypsum 520-1

THE BOOK OF NOW2010 / 2011 COLOR TRENDS

Page 14: Brief Trends 10

THE BOOK OF NOW2010 / 2011 COLOR TRENDS

/ MOOD

Playful - Fashionable - Spirited - SassyZest like a concentration of happiness will rev up the decor of the fashionnistawho is anything but afraid of a bold statement. It is Glamourous but Fun lovingwith a wink to the style of Palm Spring circa 1950 but also reminiscing of theexcitement of the 70‘s and early 80’s

/ COLOR

A High energy yellow + Pure white + a steely grey + a sleek black =An unapologetic color theme that will leave boring far behind.

/ LOOK

A positive comtemporary outlook on design mixing geometric forms, quirky shapes and bright finishes. Retro pattern, transparency, lacquer, angular and faceted cuts, black and white high gloss objects.

1 2010 Trends: The Book of Now1

Forsythia Blossom2 12-4

Gray Stone 517-4

Dark Granite 520-7

Tear Drop 517-2

Gypsum 520-1

Page 15: Brief Trends 10

THE BOOK OF NOW2010 / 2011 COLOR TRENDS

12010 Trends: The Book of Now1

Forsythia Blossom2

12-4

Gray Stone

517-4

Dark Granite

520-7

Tear Drop

517-2

Gypsum

520-1

Page 16: Brief Trends 10