Extended Practice Submission 22/06/15Brief One: Via Creative / T-shirt design / 99 problems

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James Keefe:

Via creative are a design studio based in the North East. They were running a design competition to help raise money for charity.

The audience will be music lovers that are interested in hip-hop and clothing.

To design a graphic interpretation of a chosen song lyric to be used on a t-shirt and sold online.

T-shirt design // 30cm wide x 40cm high // Max 2 spot colours

Context:

Target Audience:

Brief:

Deliverables:

Extended Practice Submission 22/06/15Brief One: Via Creative / T-shirt design / 99 problemsReference Imagery

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James Keefe:

Concept: Research:The design is inspired by the lyrics from verse two of the song where JayZ is confronted by the police while in possession of drugs. He refuses to let them search the car without a warrant so they request the K-9 unit. However, they never arrived so the police had to let him go.

> I got 99 problems but a bitch aint one