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Briefing: Bavaria & Munich’s Economic and Cultural Assets
Denver Leadership Exchange, October 2017
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Introduction to BavariaA short film
https://www.youtube.com/watch?v=-rckHpEUnKg
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Quick FactsMunich vs. Denver
Population
▪ City of Munich: 1.5 mn
▪ Metro Munich: 2.9 mn
Important Industries
▪ Automotive/Mobility
▪ Construction/Engineering
▪ Creative Industries
Median Income: € 47,868
Favorite Sports Team:
Favorite Drink:
Population
▪ City of Denver: 700,000
▪ Metro Denver: 2.8 mn
Important Industries
▪ Aerospace/Aviation
▪ Health/MedTech/Pharma
▪ Energy/Cleantech
Median Income: $60,260
Favorite Sports Team:
Favorite Drink:
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Bavaria & Munichyour ideal location for growth in EMEA
Key Success Factor #1: Strong economy in the heart of the EU
Key Success Factor #2: Powerful and diverse company landscape
Key Success Factor #3: Europe’s leading innovation hub
Key Success Factor #4: Supportive government and politics
Key Success Factor #5: High quality of living
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MunichStuttgart
Frankfurt
Düsseldorf
Hamburg
Berlin
Hanover
Erfurt Dresden
Nuremberg
#1 Strong economy in the heart of EuropeBavaria at a glance
€ 568 bnGDP (2016) / #7 in EU
€ 183 bn export volume (2016)
3.5%unemployment (2016)
14.7%growth (2010 to 2016)
27,200 sqmGermany‘s largest Federal State
12.8 mn inhabitants (16% of Germany)
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#1 Strong economy in the heart of EuropeIn the center of Europe
International Airport Munich
250 destinations to 68 countries in the world
Daily nonstop flights to 11 airports in the US
1,554 miles Autobahn
making Bavaria a hub for east-
west and north-south trade
Well connected to 500 mncustomers within the EU
London
Paris
Madrid Rome
Warsaw
Zurich
Helsinki
Athens
1h2h
3h
Riga
Oslo Stockholm
Brussels
Lisbon
Bucharest
Budapest
Istanbul
Kiev
Munich
Belgrade
Vienna
Dublin
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Bavaria & Munichyour ideal location for growth in EMEA
Key Success Factor #1: Strong economy in the heart of the EU
Key Success Factor #2: Powerful and diverse company landscape
Key Success Factor #3: Europe’s leading innovation hub
Key Success Factor #4: Supportive government and politics
Key Success Factor #5: High quality of living
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#2 Powerful and diverse company landscapePotential clients & partners
Native Global Players Global Giants Attraction for New Tech
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#2 Powerful and diverse company landscapeHigh-tech manufacturing hub in Europe
4th-highest manufacturing
density in the world
more than 7.200 companies in manufacturing
generate GDP-share of 27,4% (342,8 bn € in 2015)
Products „made in Bavaria“
are in high demand
179,3 bn € (52,3%) of manufacturing sales are
made abroad (compared to 47,6% in Germany)
Manufacturing27.40%
Service 25.90%
Trade, Transport, Leisure, ICT20.10%
Public sector19.00%
Construction4.90%
Agriculture, Forestery0.60%
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#2 Powerful and diverse company landscapeBavarian companies go global
Bavaria’s Exports by Regions 2015
Bavaria’s Exports by Product Group 2015
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#2 Powerful and diverse company landscapeNational & Global Players close to Munich
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Bavaria & Munichyour ideal location for growth in EMEA
Key Success Factor #1: Strong economy in the heart of the EU
Key Success Factor #2: Powerful and diverse company landscape
Key Success Factor #3: Europe’s leading innovation hub
Key Success Factor #4: Supportive government and politics
Key Success Factor #5: High quality of living
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Aschaffenburg
Würzburg
Schweinfurt
Coburg
Bayreuth
Bamberg
Weiden
Amberg
RegensburgAnsbach
Eichstätt
Ingolstadt
Deggendorf
Neu-UlmAugsburg
Erding
Munich
Neubiberg
RosenheimBeneditkbeuernKempten
Neuendettelsau
Passau
Erlangen
FürthNuremberg
FreisingGarching
Hof
Landshut
#3 Europe’s leading innovation hubDeveloping talent and know-how
32.7 % of all German
patent applications (2016)
15,867 patent applications (2016)
28,000STEM Graduates (2014)
377,700 Students in Bavaria
(2015/2016)51Universities and
universities of
applied science
25 national research
institutes
University
Location with multiple universities
University of applied sciences
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#3 Europe’s leading innovation hubIT and Communication at its best
European Commission ranks
Munich # 1 hub for IT and
communication in Europe
Munich has it all:
high-level R&D at universities and
institutions,
innovation networks
a large ICT business community
Munich scored 100 Points at Composite Indicator European ICT Poles of ExcellenceLondon 97 Points, Paris 95 Points
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#3 Europe’s leading innovation hubMunich – the hub for IoT
May 2014, Intel
opens its first IoT
Ignition Lab in
Munich.
April 2017, Microsoft opens its
1st European and 3rd Global
IoT & AI Insider Lab in Munich.
March 2017, Huawei unveils
Munich Openlab at CEBIT to
accelerate digital innovation and
industry ecosystem in Europe.
April 2017, Accenture
opens its worldwide
first IIoT Innovation
Center in Munich.
December 2015, IBM
announces that Munich
will be Watson IoT
Global HQ , as well as
its first European Watson
innovation center. This
was IBM’s largest
investment in Europe in
more than two decades.
Munich has developed into
an international center for
the Internet of Things
July 2016, the big data & M.L.
leader opens 1st office in
DACH (German-speaking
Europe) in Munich.
November 2014,
Volkswagen opened its
Data Lab in Munich.
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#3 Europe’s leading innovation hubSuccessful startups from Bavaria
IT Infr
a-
str
uctu
re
Se
nso
r
techno
logy
IoT
Applic
atio
ns
Functio
na
l
applic
atio
ns
We
llne
ss /
Life
Scie
nce
s
E-
Co
mm
erc
e
Just a few examples for successful startups:
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Bavaria & Munichyour ideal location for growth in EMEA
Key Success Factor #1: Strong economy in the heart of the EU
Key Success Factor #2: Powerful and diverse company landscape
Key Success Factor #3: Europe’s leading innovation hub
Key Success Factor #4: Supportive government and politics
Key Success Factor #5: High quality of living
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#4 Supportive government and politicsDigital Transformation “Bayern Digital I + II”
“Bayern Digital I + II”
Bavarian Government’s initiative for digital
transformation - investment program until 2022
5.5 Billion € (2015-2022)
Projects include high speed internet infrastructure (Gigabit speed
in all Bavarian regions), grants and new facilities for research in
various fields, and projects promoting digital education
The Munich ICT hub will gain a massive boost and increase its
scope for business
International companies are more than welcome to tap into these
resources and are invited to become a partner
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ZD.B
10 research groups
6 topic platforms
new graduate school
innovation labs for students
startup ecosystem
20 new professors
#4 Supportive government and politicsCenter for Digitalization Bavaria (ZD.B)
More Information at https://zentrum-digitalisierung.bayern
ZD.B is located
at TUM Campus
in Garching
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#4 Supportive government and politicsOur services for you
Planning &
Preparation
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Growing in
Europe
• Market and business
environment
• Sector and
technology networks
• Legal and taxation
issues
• Brokering of contacts
• Presentation of ideal
locations in Bavaria
• Organizing of site
visits
• Networking with local
partners
• Coordination with
all project partners
• Appointments with
support and
financing partners
• Human resources
• Information about
programs
• A worldwide network
of Bavarian offices for
economic development
• Invitations to
networking events
free of charge | confidential | without obligation
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Bavaria & Munich
your ideal location for growth in EMEA
Key Success Factor #1: Strong economy in the heart of the EU
Key Success Factor #2: Powerful and diverse company landscape
Key Success Factor #3: Europe’s leading innovation hub
Key Success Factor #4: Supportive government and politics
Key Success Factor #5: High quality of living
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#5 High quality of livingBavaria ranks first in Germany
Germany’s favorite tourist destination
Unmatched leisure and recreation opportunities
Breathtaking landscapes, historic cities, rich culture
Safe, secure, financially stable
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High Quality of Life
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Antonia ZiererExecutive Director
Bavarian U.S. Offices for Economic Development, LLC
388 Market Street, Suite 1050
San Francisco, CA 94111
T: +1 415-362-1001
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