briefing guidelines objectives select the appropriate briefing for the target audience prepare an...
TRANSCRIPT
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BRIEFING GUIDELINES
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Objectives
• Select the appropriate briefing for the target audience
• Prepare an informational brief
• Prepare a decision-making brief
• Discuss slide preparation
• Identify slide printing options
• Discuss delivery – the 4 Ms
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The Target AudienceExternal: Organizations outside the Pentagonor DOD, the local community, public service,VIPs, conferences, etc.
Internal: Joint, OPNAV, CNO, Department,Other N Codes
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The Target AudienceExternal: primarily information
• high level, attractive, more media-rich, “sales”
Internal: primarily decision-making• more detailed, concise, less media, “get to the point”
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Information Brief
• What does the speaker want to convey
• Who will be in the audience
• Sensitive issues• More graphic-
intensive
CNET AT A GLANCECNET AT A GLANCE“Every Sailor in the Navy is a
CNET Graduate”
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Information
• What does the speaker want to convey
• Who will be in the audience
• Sensitive issues• More graphic-
intensive
Decision-making
• What’s the intended outcome
• Who will be in the audience
• Key points• Supporting details• Sensitive issues• Anticipate questions• More textual in nature
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Slide Preparation - Text
• Font - San Serif - no more than 2
• Size - no less than 28 pt
• Style - regular or bold, upper & lower case
• Color - strong contrast with background
What We Are Doing Differently
Conducting Curriculum AnalysesLearning TheoriesCourse ContentStudentsTraining Environment
• Text lines - 5-7 Rule- 5-7 lines- read in 12 seconds
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Slide Preparation - Visuals• Template - Simple• Contrasting
Background & Text• Graphics - simple,
clearly defined, replaces or supports text
• Visual line• Orientation• Depth
Facilitated LearningResource Centers
The Learning Environment
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166 Total Direct Reporting Activities
28 Detachments
9 Host Commands
35 Schoolhouses
27 Overseas Remote Sites
2 Area Coordination Regions
17 Medical / Dental Commands
Programs
Recruit Training
Officer Accession
NROTC – 57 Units (143 Schools)
Officer Candidate School
Initial Skill Training (OFF/ENL)
Skill Progression Training (OFF/ENL)
Functional Skill Training (OFF/ENL)
Undergraduate Flight Training
Professional Development
Leadership Training Continuum
Navy College Program – 64 Offices
Homeport Training
Local Training Authorities – 7 Sites
Navy Learning Network
Over 3,400 Courses
“Every Sailor in the Navy is a CNET Graduate”
Japan
PearlSouth Texas
Complex
San Diego
44,500 Students in Training
21,700 Employees 16,800 Military 4,963 Civilian
Port Hueneme
PACNORWEST
Groton
Newport
Too much informationToo much information
Mayport
Kings Bay
Charleston
Norfolk
Pensacola
Athens
Meridian
Great Lakes
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RevisionRevision
Over 3,400 Courses
44,500 Students in Training
16,800 Military 4,963 Civilian
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RevisionRevision
Every Sailor in the Navy is a
CNET Graduate
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Printing Options
• Use the greyscale preview option• Use reveal and dim text vice overlays• Depending on the audience: one slide
per page, multiples with notes• Use the Notes feature for additional
information & print the Notes pages
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Delivery – The 4 Ms
–Mission
–Media
–Message
–Management
Think . . .
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Mission
1. Identify your purpose
• to inform• to instruct• to motivate• to persuade• a combination of any or all
2. Establish specific objectives
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Mission
1. Identify your purpose
2. Establish specific objectives
• actively stated• direct hits• straight line to goal
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Message
3. Outline the main points
4. Anticipate questions
5. Gain attention • use idea clusters• subdivide for clarity
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Message
3. Outline the main points
4. Anticipate questions
5. Gain attention• prepare answers• use hidden buttons• practice with a devil’s advocate
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Message
3. Outline the main points
4. Anticipate questions
5. Gain attention• think of the last slide FIRST• attention is not limited to the first slide
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Media
6. KISS - keep it simple & succinct - 12 seconds
7. Use sans serif fonts
8. Write simple headlines
9. Use graphics & charts
10. Use Support material advantageously
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Management
12. Self
• Angle shoulders 45°- friendly• Square shoulders-power• Voice & diction• Energy, Vitality, Enthusiasm
13. Room
14. Audience
15. Time
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Management
12. Self
13. Room
14. Audience
15. Time
• Build a triangle • Stand to the left
Screen
You
DisplayDevice
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Management
12. Self • Establish eye contact• Reach out• Use silence• Address individuals• Get agreement• Build coalitions before the brief
13. Room
14. Audience
15. Time
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Management
12. Self
• Arrive early, stay late • Begin promptly• Maximum use• Brief
13. Room
14. Audience
15. Time
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Briefing ChecklistMission
Objectives
Purpose
Questions
Points
Attention
Message
KISS
Headlines
Graphics
Font
Media
Support
Management
Self
Room
Audience
Time
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Remember . . .
The audience
knows if you’re less than prepared
knows if you’re less than convinced
always knows!