bright one annual report 2011

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Annual Report 2011

Presented at the Bright One AGM


Founder’s Note

When speaking about Bright One, one of the most comment questions I get asked is "How do you fit it in?" After all, Bright One is 100% run by volunteers, just like it has since we started the organisation towards the end of 2008.

My reply? It's down to the fantastic community we have.

But it's not just the volunteers that work directly on the charitable projects that ask for our help (although they are arguably the most vital part), but the management team who ensure the smooth running of the organisation in the background, our advisors who give us advice or direction, and the wider supporters of our cause who provide support where they can, right down to every retweet we get on Twitter and every like on Facebook.

The third year of Bright One's existence has been just as exciting as the first two, and the community has grown even more: from running more events (Bright One Socials, The PR Prom) to expanding the range of service we offer (Bright Works, Charity Clinics). We've now completed over 40 projects, committed over 10,000 hours of volunteers hours worth over £1.5 million in equivalent service fees.

It all counts. There's still lots more charities that need our community's help.

And if you're reading this message, then you are part of the Bright One community too.

Welcome - we hope you like what you find and help us in our cause!

Ben Matthews, Founder


About Bright One

Who we are? A volunteer-run communications agency

Who do we work with? The third sector, including charities and social enterprises

What do we believe in? Charitable organisations should have access to affordable communications resources

What do we do? We help organisations get their messages heard

We provide opportunities for professionals to train and develop skills by working for the sector

How do we do it? We provide a full service communications consultancy and support from a team of junior and senior professionals

What do you get? Valuable communication expertise at a low cost


2011 Clients


Social Impact

Bright One is run 100% by volunteers.

Bright One has delivered:

- 10,000 volunteer hours of communications expertise- Worth £1,500,000 in equivalent service fees- To 40 charitable organisations- Over the last three years

And of our volunteers:

- 85% said that volunteering for Bright One had improved their communications skills and expertise

- 100% said that it had improved their industry network and contacts- 100% said that it had increased their understanding of the third

sector


Case Study: Beyond Youth

Project Scope:1. Complete branding and logo design for the main organisation and two services2. Website redesign, including custom template implementation

Project Value:£15,000

Client's View:“The logos are great! They look dynamic smart and clear. And it's great to have our brilliant website up”

Who was involved?Ghislain Rubio de TeranAdam Montague


Case Study: MTV Staying Alive

Project Scope:Complete copy rewrite for the Foundation's Impact Report, to make the report to sound more punchy, concise, and lively – capturing a young, energetic organisation.

Project Value:£5,000

Client's View:“Thanks so much for your work on this. We are really happy with it and so glad we worked with you!”

Who was involved?Sophie De Albuquerque


Bright Works

Bright Works is a task-based volunteering platform that gives causes an easy way to connect with skilled volunteers in an effective, simple-to-use and easy-to-get-started way.

Found at www.brightworks.me, the website lets third sector organisations connect with a pool of communications volunteers for small, one-off projects through microvolunteering.

Bright One launched Bright Works in 2011, involved over 100 projects and 375 volunteers to date, and is working to develop the platform further.


Awards

In 2011 Bright One received the award for third place in the Discover E-Volunteering competition, the only competition in Europe which aims to promote the most interesting projects in which volunteers help others via the Internet.

Over 80 applications from organisations from 19 European countries were received and the presentation was held at the Gala of Volunteering, the final event of the European Year of Volunteering 2011.


Awards

Our volunteer – Oana Munteanu – was selected as one of the Team London Stars in the Mayor of London’s latest volunteering programme.

Team London is a programme which aims to make volunteering easier to do and easier to find out about and the focus is on areas such as cutting crime, improving quality of life and increasing youth opportunities.

The recently launched advertising campaign included our brilliant volunteer Oana as one of the Team London Stars, who have all been awarded due to their volunteering efforts in the capital.


In The Industry

Bright One actively contributes to the wider community as an organisational member of the Public Relations Consultants Association, The Chartered Institute of Public Relations' Fifth Estate group, and of Charity Comms - the trade body of charity communicators.

Bright One also acts as the PR partner for the Big Venture Challenge, an investment programme for social enterprises, as well as speaking regularly at industry events and at universities.


PR Prom

Bright One’s inaugural PR Prom took place in February 2012 at Shoreditch Town Hall in London with 250 of the UK’s top PR agency professionals turning out to support Bright One.


Management Team

The Bright One Management Team are responsible for setting the overall strategy and direction of the organisation, as well as managing the daily tasks and processes needed to ensure that Bright One operates in efficient and effective way.

Ben Matthews, Founder

Tove Nordstrom, Executive Assistant

Hayley Chow, Volunteer Manager

Dan Howe, Bright Works Project Manager

Sophia Malaspina, New Business Executive

Jon Penny, Advisor

Zoe Amar, Advisor


Supporters


the volunteer-run comms agency for the third sector

Thank you!

bright one annual report 2011

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