brighter ideas for sem. draft 1 presentation agenda introduction mission services some facts...
TRANSCRIPT
Brighter Ideas for SEM
2
Presentation Agenda
1. Introduction
2. Mission
3. Services
4. Some Facts about us
5. Technology
6. PPC Advantage
7. PPC Offerings: How we can help
8. PPC Process at LogicServe
9. Some of our clients
10.Case Studies
11.Our observations on the proposed engagement
12.Moving Forward…
Introduction to Logicserve
Specialist SEM services provider
Logicserve has 4 offices across three countries
– UK (London & Leatherhead)
– Portugal
– India
The Logicserve team has over 90 employees
– 50 +Google professionals
– 10 Search Engine Optimisation experts
– Web Property Experts
Acquired Broadplace Advertising in Dec 2007
Acquired CK Net in Apr 2008
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Introduction
We are a company specialising in Search Engine Marketing (SEM) with four offices across three countries viz., UK, Portugal and India.
We aptly represents the next generation in dynamic and adaptive online marketing.
We aim to deliver personalized Search Engine solutions through people, processes and technology.
Our team comprises Google certified professionals and Search Engine Optimisation experts. This give us unparallel competence in managing large campaigns and serving small niche clients without compromising on quality.
We are a SEMPO General Member and a member of IAMAI.
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Mission
Our mission is to add value to your business by attracting new visitors to your website and thus increasing your sales revenue.
We invest time and effort to learn more about your business, needs and marketing goals. Then we recommended the best combination of our services and customize our search engine marketing strategy to match your needs and business model of your business.
We help you reach your online marketing goals. Hence, we ensure that your goals are achieved and we have both invested in a long lasting and trustworthy relationship.
Logicserve: Group of Companies
Broadplace Advertising
– Leatherhead, Surrey based PPC Agency
– PPC & SEO solutions
– Team of 20 employees
– 300 SME clients
– Excellent understanding of SEM platforms
Logicserve: Group ofCompanies
CK Net
– London based PPC Agency,working on a Pay per performance basis
– Founded in 1998, Winner of Natwest OnlineBusiness of the Year 2005 award
– 30 Blue chip clients
– Jessops, Three, Sky, BT, British Gas, Dell, HP, Post Office
– Excellent relationships with Affiliate platforms
– Preferred PPC partners for all the leading brands managing an affiliate programme
– In house technology to track conversions and performance
Campaign Delivery Infrastructure
CK Net LimitedBuild & Grow
affiliate relationships
ExtrasAdditional
new services
Broadplace Advertising UK
Managing campaigns on an Agency Model for SME clients
Logicserve IndiaSubstantial back-office facility, providing clients
with unparalleled levels of human campaign analysis and optimisation, at a significant cost
advantage.
Logicserve : Pillars
Logicserve aims to deliver personalised Search Engine solutions through People, Processes and Technology
PEOPLE
Instant increase in scale
Onshore resources to provide client relationships and business understanding. Improved staff resources to offer the highest standards of client service.
Offshore resources provide operations efficiencies and cost advantages, hiring the brightest young talent in Mumbai.
PROCESSES
Adopting Logicserve processesWell defined processes to ensure consistent service delivery. Operated via Logicserve’s established customer management system.
Certified: Delivery processes ISO 9001:2000 certified by BSI
TECHNOLOGY
Active and ongoing developmentContinued investment in Affilibid to ensure that we offer the market-leading technology solution.
Logicserve’s in-house technology that predicts Google quality score and assesses momentum.
Complete step by step project management module helps streamline projects.
Logicserve: Delivery Process
V
Understand Client Business and core
requirements
Plan for knowledge Acquisition and documentation
Set up all Hardware / Software / Application
connectivity for the project
Run the defined processes and maintain
Stabilized OperationsAnalysis of Parameters
Analyse ProcessesStudy and
documentation of current processes
Finalise and agree on new / updated process
maps
Track and report the process parameters
Feedback gathering from all data points for
analysis
Assess Outsourcing Feasibility
Subject Matter Expert to provide consulting (if
needed) on process for outsourcing ease
Train the teams of the processes, tools and
techniques
Offshore Team Ramp up
Periodic Evaluation & recommendation of
additional automation / process change
opportunities
Consult and finalise outsourcing Plan
Plan for project implementation
Pilot implemented and testing to certify the success of the pilot
Continual training and development of team
members
retraining and change management if needed
Get Management Mandate; Contract
Finalisation
Create Project Team, Define Roles & Responsibilities
Set up of formats and mechanisms for
Periodic reporting
Periodic review of the project and Quality
Management
measurement and reporting of benefits
achieved
Onsite - Offshore Onsite - Offshore Onsite - Offshore Offshore offshore
Kick Start the project Sign off on the phase Sign off on the phase Continual Monitoring Continual Improvement
A L U EAcquire Knowledge Upkeep EnhanceLauncheValuate
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Services
Our contribution to online marketing assist your business achieve success. Each service is uniquely customized based on the client’s budget, objectives, business domain, competition, target markets and customers.
Pay Per Click
Search Engine Optimisation
Pay For Performance
•Our expert PPC services deliver visibility for the client’s brand when users actively seek information about products and services similar to that of clients.
•Our PPC advertising campaigns are spread across all major platforms that include: Google, Yahoo & MSN.
•Our SEO service is the perfect fusion of technical expertise, marketplace research and excellent customer service.
•We aim at improving the search friendliness of our client’s sites by undertaking comprehensive on and off-page optimization.
•We design an appropriate Pay For Performance program that is unique to the client’s business model.
•We utilize click path analytics and data-feed tracking methods to setup each campaign.
• This enables us to sequentially deliver optimum return on investment & customer satisfaction.
Logicserve : Services
Pay per Click Campaign management
– Performance basis for established brands
– Agency fee basis ( 10-15% of spend) for SME clients
Clickfund
– Targeting local businesses
– Fixed price packages
SEO services
– On page & Off page
Web Property Design & Development
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Some Facts about us
4 years of solid experience in Internet Marketing and e-commerce
Team of over 60 qualified SEO and PPC advertising professionals
Cutting edge technology and processes to manage the campaign
Last Quarter
Spend Managed( Million GBP) 3
Impressions Delivered ( Million)
700
Clicks Delivered ( Million) 7
Sales Delivered( Million GBP) 40
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Technology
Affilibid manages Profit & Loss per keyword.
Tracks visitor across the campaign to monitor User Behaviour
Maximises budget to generate highest number of sales
Logimart Tool allows to build up keywords and campaigns quickly
Predicts Google Q score that helps lower cost per click
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PPC Advantage
Increase sales through your online channels
Target specific customers and geographic areas
Promote certain products or discounts
Drive targeted traffic to your site
Build brand awareness
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PPC Advantage
As a customer of Logic Serve you can expect the following benefits:
Integrated
System
Seamless and
integrated approach
Multiple advertising, transaction, research and
analytics platform
Reduce management cost
and increase operational efficiency
Cosmos Service Differentiation Outcome
Business
Insights
Data analytical
software's
Experience in diverse domain
Help customers to take informed
decision
Sustainable
Value
Customer satisfaction
And
Visitor conversion
Technology edgeIncreases ROI and
profitability
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PPC Offerings
How Can We Help You:
Work with you to understand the campaign goals and suggest changes across PPC platforms
Help you decide appropriate budget across the platforms
Undertake keyword research and competitive analysis
PPC campaign planning, development and implementation.
PPC campaign monitoring, maintenance and improvement
Generate periodic reports and analysis
Plan and implement conversion tracking ( Registration page)
Conduct analysis and provide suggestions based on the conversion data
In other words …
Better Return on Marketing Budget and Informed Decision Support.
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Pay Per Click Process at LogicServe
PPC Account &
campaign set-up
Budgetary advice and
management
KYC, Keyword research and
discovery
Competitive analysis and Ad Targeting
Bidding and bid
management
Copywriting and PPC ad
group management
Continuous performance tracking and
campaign improvement
ROI tracking, analytics and
reporting
Landing page advice and
optimization
START
Logicserve: Technology ( AFFILIBID)
Assisted by our in-house technology solution:
Monitors profit/loss per keyword, every minute of every day.
Offers input to help us run the campaign.
Maximises budget to generate highest number of sales.
Selected Features of Affilibid
Full multi-network tracking by precise keyword
Progressive keyword list building
Multi-network ad management
Ad copy comparison and maximisation
Click stream tracking
Logicserve: Content & Campaign Management ( LOGIMART)
Add Categories/ Sub Categories, Products using API/ feeds/ manually
SEO features that don’t need experts to set it up
Easy Content Management lets account manager update site quickly
Allows visitor comments/ reviews for Social Media Optimisation
Logicserve: CMS system for Web design
Logicserve: CMS system for Web design
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Some of our clients
Digital TV, Broadband
Gas and Energy
Retail and Shopping
Telecom
Entertainment
Info Tech
Finance
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Some of our clients
Photography & Printing
Travel
Health & Medicine
Concerts & Theatre
Real Estate
Education
Postal and Insurance
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Case Study 1
Client Profile:
– Jessops is the largest photographic retailer in the UK.
– Over 230 stores nationwide
– Group turn-over £350 million in the year ending 30 September 2006.
Key challenges identified:
– To augment the already existing PPC marketing effort.
– To increase sale of cameras, camcorders, camera phones and accessories through their website.
Solution offered:
– We offered them a time-bound good Pay Per Click module.
– We created PPC campaigns with more than 160000 keywords and 430 Ad groups.
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Case Study 1
Result:
– Visibly improved traffic.
– Increased conversion rates.
– Enhanced ROI.
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Case Study 2
Client Profile:
– One of the top ten credit card issuers in both the UK and United States.
– More than $147 billion in managed loans.
– Approximately 50 million customers world-wide.
Key Challenges identified:
– To increase various types of credit cards subscription
– Increase new saving accounts openings.
Results:
– We managed to improve their sales while optimising cost.
– Now we have an ongoing PPC Management mandate.
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Moving Forward…
For any further queries and customised solutions, please contact:
Prasad Shejale+91 [email protected]
Thank You