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Stephen Croome @firstconversion firstconversion.com Education

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My slides from BrightonSEO, talking about how to teach better

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Page 1: Brighton seo 2014 v3 stephen croome

Stephen Croome @firstconversion

firstconversion.com

Education

Page 2: Brighton seo 2014 v3 stephen croome

Stephen Croome @firstconversion

firstconversion.com

Page 3: Brighton seo 2014 v3 stephen croome

Stephen Croome @firstconversion

firstconversion.com

No one has ever taught me how to

teach a client

Page 4: Brighton seo 2014 v3 stephen croome

Stephen Croome @firstconversion

firstconversion.com

Page 5: Brighton seo 2014 v3 stephen croome

Stephen Croome @firstconversion

firstconversion.com

Creating Lightbulb Moments

Page 6: Brighton seo 2014 v3 stephen croome

Stephen Croome @firstconversion

firstconversion.com

Page 7: Brighton seo 2014 v3 stephen croome

Stephen Croome @firstconversion

firstconversion.com

Internalising knowledge is

the goal

Page 8: Brighton seo 2014 v3 stephen croome

Stephen Croome @firstconversion

firstconversion.com

Page 9: Brighton seo 2014 v3 stephen croome

Stephen Croome @firstconversion

firstconversion.com

MOZ Whiteboard Friday

Example

Page 10: Brighton seo 2014 v3 stephen croome

Stephen Croome @firstconversion

firstconversion.com

Page 11: Brighton seo 2014 v3 stephen croome

Stephen Croome @firstconversion

firstconversion.com

Page 12: Brighton seo 2014 v3 stephen croome

Stephen Croome @firstconversion

firstconversion.com

Why the list doesn’t work

Page 13: Brighton seo 2014 v3 stephen croome

Stephen Croome @firstconversion

firstconversion.com

If everything is important,

nothing is important

Page 14: Brighton seo 2014 v3 stephen croome

Stephen Croome @firstconversion

firstconversion.com

Page 15: Brighton seo 2014 v3 stephen croome

Stephen Croome @firstconversion

firstconversion.com

Attention needs curiosity and focus

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Stephen Croome @firstconversion

firstconversion.com

Page 17: Brighton seo 2014 v3 stephen croome

Stephen Croome @firstconversion

firstconversion.com

So if you really want budget, buy in or action, try this…


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