Issue #76February 8th 2017

pg. 2

The charm of Antonelli naturalness

pg. 5

Safilo focuses on luxuryThe Atelier Division is launched with Elie Saab Couture and Oxydo

pg. 3

Described for WMIDO by chairman and global brand manager, Carlo Boroli

Briko’s new direction

Eli

e Sa

abP

h. S

tefa

no

Bid

ini

world weekly wonders WMIDO 2

| Issue #76 | February 8th 2017

Il nuovo percorso di Briko

What are the advantages of your agreement with BasicNet?Primarily, Briko’s insertion in a real marketplace. Briko is an Italian sport brand with enormous potential at international level and because BasicNet is a global marketplace the integration of its business model will make development faster and more sustainable thanks to its competitiveness, which in turn will enable added value to be created for manufacturers and vendors. The global network of entrepreneur-partners that BasicNet has created over the past 20 years is extraordinary. For us it is a truly unique opportunity for growth. Then there is a series of immediate advantages. One in particular: the synergy between Briko and the brand owned by BasicNet, Kappa, a label that is worn by all the athletes of FISI – the Italian Winter Sports Federation.

Which consumers does it target? Numerous. We have technical products for athletes seeking absolute performance, like Lindsey Vonn, Peter Fill, or the CSF-Bardiani cycling team, but also for a vast segment of enthusiasts who want sport products that deliver the best technology and guarantee maximum safety. An even bigger market opens up in the eyewear world thanks to the transfer of technologies and innovations used by professional athletes.

What are the main principles of the Briko philosophy?Briko is an Italian brand of leading-edge technical products for sport, cycling in particular, for skiing and running. Our mission is to create designer products/icons for athletes and sports enthusiasts who want uncompromising performance and safety. To Mido we take history, design and innovation, which is particularly obvious in “Superleggero”, with superior technology for vision performance and maximum protection. It’s not by chance that our payoff is “Take care”.

How is your distribution organized at world level?Before joining BasicNet our distribution method was traditional. Thanks to the new business model based on territorial licenses, our distributors have the opportunity to exchange their contract for a license, with all the relevant advantages: bigger margins, more resources to invest in marketing, and the chance to make use of the BasicNet marketplace.

What are your reference markets?

In the sport channel we cover virtually the entire world. We devote a lot of attention to the domestic market because – as Marco Boglione, chairman of the BasicNet group, said - “Italy is the best showroom in the world.” We have a strong presence also In North America, Europe, Russia, Japan and Korea.

What does taking part in Mido mean to Briko? Specifically, what do you expect from the 2017 edition of the exhibition?By taking part in Mido we want to show sector operators how much potential a sport brand has. Our debut at the Milan exhibition is a result of joining BasicNet: it means opening up this extraordinary global and fully web integrated marketplace also to the eyewear world. The union between a world marketplace and participation in Mido will lead to important opportunities for development that we will seize. And we are sure that we will also establish new partnerships.

Briko’s new direction In March 2016 BasicNet became the exclusive world licensee of the Briko brand. This allowed Briko to benefit from the experience and consolidated business model of a company that has been operating through a network of entrepreneurs since 1994. Carlo Boroli, Briko’s chairman and global manager, described the operational strategies of a brand that has always been dedicated to sports professionals and enthusiasts.

Pet

er F

ill

world weekly wonders WMIDO 3

| Issue #76 | February 8th 2017

Vinyl Factory is expanding its presence in the USA through an exclusive distribution agreement with Mad Vision. With a collection of over 250 styles available in the USA, including Vinyl Factory ophthalmic frames, the all polarized sunglasses and the brand new Icons collection, the line will be available nationwide. All the collections are supported by a marketing program to maximize the in-store visibility and allow opticians to deliver the brand spirit in their store. The POS material includes Vinyl discs, counter-cards, polarized tester, banners and large window stickers in multiple sizes to adapt to every store. The brand has also developed its own line of accessories such as headphones, speakers and portable LP Players to showcase the frames in the stores.

Safilo Group opens its Atelier Division with Elie Saab Couture and Oxydo. Positioned above the fashion luxury segment, Atelier offers to the most discerning customers across the world an exclusive new eyewear selection of highly sophisticated brands. It will be available in the most exclusive specialist optical and fashion boutique stores, rigorously selected across the world. The Atelier brands will be presented in bespoke collections, designed with limited pieces in capsule collections, and exclusive Limited Editions made to order.“With Atelier, we enter as per our 2020 Strategic Plan also the Segment of Super Luxury Eyewear. It offersvery interesting growth and profitability rates” says Luisa Delgado, CEO of Safilo.

Vinyl Factory with Mad Vision for the US market

Safilo focuses on luxury

Area98 - owner of the exclusive brand in collaboration with the Harim Accademia Euromediterranea - has announced the first edition of the Coco Song Award. The challenge offered to the Harim Accademia Euromediterranea’s students of Fashion Design, Jewellery Design and Accessories and Interior & Product Design is to introduce new creative elements into the collection, starting from the characteristics which have become the crowing glory of the brand, whilst reinterpreting them. Proposals from the young talents will be destined for the Coco Song sunglasses line. The Jury - composed of members of the Area98 Executive board, teachers from Harim Accademia Euromediterranea, client opticians from the main markets in which Area98 operates together with representatives from the eyewear industry press - will select five finalists, who will be notified by February 27, 2017 at the MIDO eyewear show.The winning student of the Coco Song Award will be named by October 9, 2017.

The Coco Song Award choses MIDO

Kirk & Kirk launches its distribution

Oxy

do

Eyewear company Kirk & Kirk has launched their distribution company: Kirk & Kirk Distribution. Established by Jason and Karen Kirk, this new arm to their business is designed to aid independent practices in the discovery of new eyewear brands. The business has been created to support UK opticians in their pursuit of autonomy and independence, offering alternatives to the “big brands” that are already well represented in the UK. Jason and Karen, who celebrate their 25th anniversary of working in optics this year, will use this knowledge and understanding to offer market guidance and retail advice. Kirk & Kirk Distribution will be launching with the Italian sunglass brands Eyepetizer and Hapter as well as French brand Bruno Chaussignand.

Jaso

n &

Kar

en K

irk

world weekly wonders WMIDO 4

Turn over

desi

gn b

y M

ario

Mil

ana

| Issue #76 | February 8th 2017

The Emporio Armani spring/summer 17 campaign was shot in Rome by Lachlan Bailey. Outdoor locations are flooded with the unmistakable light of the Eternal City, backdrops that create a mood without being intrusive. Its cobbled streets, monumental architecture and the banks of the Tiber are iconic postcards with a cosmopolitan feel. These real, yet film-like, settings act as a stage for models Luna Bijil, Chiharu Okunugi, Roos Abels, Alessio Pozzi, Kit Butler and Mattia Harnacke. Portrayed in a group, like a sophisticated, elegant gang. Poses are relaxed, situations natural. A palpable energy can be felt that communicates the sense of belonging inherent in the DNA of Emporio Armani.

Simona Clemenza CEO KriziaClaudio Feltrin President AssarredoLouis Ferla CEO Vacheron CostantinFran Horowitz CEO Abercrombie & FitchJuan Carlos Torres President Vacheron Costantin Daniella Vitale CEO Barneys New York

Baumvision is the designated United States sales and distribution agency for Komono's optical and sunglass collections. It will start immediately on the strategic sales and distribution plan for the brand. Komono eyewear is designed in Belgium and this will be the official optical launch in the country. The Komono collection will now be available for purchase from the Baumvision channels of specialty sun and premier optical stores within the United States.The brand founders, Raf Maes and Anton Janssens, have been looking for the right partner to expand their eyewear division in the United States for some time. Raf Maes said, “We recognize that Baumvision boasts superior customer service with loyal and long-term client relations along with their reputation on design and manufacturing".

The eternal appeal of Rome

New iconic shapes for Jean-François Rey 1985

Launched last year as a tribute to the designer's 30 years of creativity, the Jean-François Rey 1985 line is enriched with new iconic shapes of the 1980s. With its vintage, trendy look, the collection perfectly replicates the creative audacity and the unbridled spirit of the Eighties. The optical and sun models faithfully respect the original drawings and are readapted with outstanding modernity thanks to new technologies and materials. Comfort is improved, the frames are lighter, and the impeccable finish has clever small details such as the “1985” logo or the choice of copper-colored metal in offbeat combinations. The character of the vintage silhouettes is emphasized by the use of sophisticated materials and top-quality flat lenses with a mirrored effect.

Komono teams up with Baumvision in USA

world weekly wonders WMIDO 5

Design, fashion & lifestyle

Editorial Director: Francesco Gili MIDO Srl Unipersonale · Via Petitti, 16 - 20149 Milano (Italy) · Phone +39 02 32673673 · P. Iva IT 07164050150

Cod. Fiscale e n. Iscr. Ufficio Imprese di Milano 07164050150 · Cap. soc. 120.000,00 i.v. R.e.a. 1710133 Company subject to the direction and the coordination of Anfao - Associazione Nazionale Fabbricanti Articoli Ottici WMIDO is published in cooperation with Publicomm srl · Via Quadrio 20/40 - 20154 Milano (Italy) · P. Iva 02030290999

email: redazione@wmido.com

The evocative rocky cliff of the Scala dei Turchi at Agrigento, is the backdrop of the new S/S 2017 campaign by the Tuscan label, Antonelli Firenze.The monumental pure white “staircase” emphasizes the elegant, minimalist lines of the new collection. The plissé proposals ranging from optical white to black stand out and shimmer against the dazzling limestone rock formation.Characterized by the creation of made in Italy total looks designed by women for women, the fashion house has launched a minimalist, ethereal campaign that casts nature in a leading role.

| Issue #76 | February 8th 2017

The history of the Juventus Football Club is studded with successes and courageous choices. Developed in collaboration with consultancy firm Interbrand, a brand expansion program has been launched to celebrate them.The Black and White and More event saw the launch of the new plan that will spread the profoundest values that characterize the team in the eyes of Juventus fans and others.The transformation is implemented also through a new visual identity: the new logo that represents the essence of Juventus. The J of the name, the striped jersey and the club crest conjure up a famous phrase by legendary president Gianni Agnelli: “I get excited every time I see a word beginning with J in the newspapers.”

The A-Lab Milano invasion

The success of Quadrat PoolThe Zucchetti Group. Kos has received the prestigious Good

Design Award for Quadrat Pool, the indoor-outdoor minipool. Executed by architectural firm Ludovica+Roberto Palomba, the project was selected from among over 900 products that were entered for the 66th edition of the award because of their very high quality and exceptional characteristics. The minipool features absolute, sculpted geometrics that gives it the appearance of being suspended in space. Its size has been studied to make it easy to move and position, even indoors, and readily adaptable to various environments.

The charm of Antonelli naturalness

Black and White and More

For S/S 2017 Alessandro Biasi - designer of Milanese brand, A-lab Milano – is setting off on an intergalactic journey to discover extraterrestrial colors.An interstellar collection conveyed in pure, deep shades of cobalt blue and coral with tantalizing details in white. The proud A-Lab Milano woman is revealed in alternating solids, spaces and transparencies, in the stiffness of bold, sculpted shirts and the soft lightness of slip dresses.The pursuit of UFOs is characterized by the strong, bright yellow edgings applied to jackets - college or destructured -, skirts, pants and cocktail dresses. An out of this world collection.

Ph

. Ste

fan

o B

idin

i