brilliantwifi presentation-140305110632-phpapp01
TRANSCRIPT
• About Brilliant Mobile Solutions
• Why is free Wi-Fi important?
• What is Brilliant WIFI™?
• How does it work ?
• What are the benefits for your business?
• Packages
Another Brilliant Idea, Inc is a full-service, certified Woman-owned, local marketing agency specializing in innovative and engaging
communication programs, promotions and campaigns.
We market our brand:
And offer:
Brilliant Mobile Text Campaigns Brilliant Mobile Websites Brilliant Mobile Apps Brilliant WIFI Mobile Strategy, Promotion, Management
WIFI STATS
• Over 35% of mobile users take advantage of a public hotspot at least weekly, with 12 percent doing so more than once per week. (Cisco, May 2012)
• 75% of smartphone owners use WiFi on their devices (Analysis Mason, 2013)
• It’s here: All 840 Macy’s and Bloomingdale stores provide WiFi access for mobile (Internet Retailer, 2012)
79% of mobile consumers are influenced by the availability
of in-‐store Wi-‐Fi when deciding where to shop .
64% of respondents make a restaurant choice based on availability of Wi-‐Fi services.
63% of US adults use the Internet wirelessly on a
smartphone, tablet, laptop or ereader.
INFLUENCES DECISIONS CONSUMERS WANT IT EVERYONE USES Wi-‐Fi
79% 64% 63%
Why is free Wi-Fi important?
86% of all tablets require a Wi-‐Fi connecLon to access the internet.
75% of smartphone owners use Wi-‐Fi on their devices.
Even the “least” interested shoppers, age 45+, are over 77% influenced by in-‐store
Wi-‐Fi availability
TABLETS ARE HUGE Wi-‐Fi IS EVERYWHERE Wi-‐Fi IS FOR EVERYONE
86% 75% 77%
Why is free Wi-Fi important?
EVERYONE WANTS FREE WI-FI A new survey by Hotels.com has revealed 38 percent of travellers said free
Wi-Fi was a MUST while only 25 percent said breakfast was essential.
“Many guests never travel without their tablets, smartphones and laptops.” - Taylor L. Cole, Director of PR, Hotels.com
WI-FI MAKES A DIFFERENCE
At least 44% of all age groups say that the availability
of in-‐store Wi-‐Fi influences where they shop.
LEVERAGE WI-FI FOR MARKETING
74% of respondents would be happy for a retailer to send a text or email with promotions while they’re using in-store Wi-Fi (OnDeviceResearch survey, 2012)
WI-FI & SPORTING EVENTS • 56% of respondents indicated they would rather
use Wi-Fi compared to 15% who preferred to use their cellular network;
• 62% of respondents check to see if there is a free Wi-Fi hotspot connection while on their smartphone when out of the house or office
Allow your customers to connect with Facebook, TwiRer, Google or LinkedIn in exchange for free
Wi-‐Fi access.
Turn your FREE WI-FI into a Lead-Generating Machine!
Brilliant WIFI™ is the easiest and safest way to share your
Wi-‐Fi network with on-‐site customers.
What is Brilliant WIFI™?
Grow your email lists, Facebook fans, instantly increase customer loyalty and capture social data for intelligent ad retargeLng, contests and more.
What is Brilliant WIFI™ Marketing?
WHO USES IT? Brilliant WIFI™ is the perfect solution for any business looking to offer a secure Internet service to its customers in a user-friendly manner, while collecting valuable marketing data for future promotional retargeting campaigns.
Types of businesses that offer Free WIFI:
Restaurants Conferences Health Care Movie Theatres
Hospitality Schools Media Outlets Casinos
Hotels Airports Municipalities Beach Clubs
Public Areas Retail Stores Banks Museums
+
The Brilliant WIFI™ router uses a proprietary hotspot management system that makes it easy to quickly add
new Wi-‐Fi devices to the portal, and seamlessly integrates into exisLng networks
Works with any network setup
What are the benefits for my business?
ENGAGE YOUR CUSTOMERS
Publish your own adverLsing banners, promoLng your locaLon, offers, upcoming events and co-‐partner brand markeLng. It’s your Wi-‐Fi and your locaLon…why adverLse for others?
Engage your customers with vouchers, offers, promoLons, loReries, social media, videos and more!
GROW YOUR CUSTOMER DATABASE
New and returning visitors will be automaLcally added to your email markeLng database directly from Facebook.
Email and re-‐market to your visitors and maximize your email markeLng and retargeted adverLsing opportuniLes.
What are the benefits for my business?
RETARGET ADVERTISING OPPORTUNITIES
Email and re-‐market to your visitors and maximize your email markeLng and retargeted adverLsing opportuniLes. Get real ROI on your free Wi-‐Fi that you offer to your Customers.
What are the benefits for my business?
Security and Privacy
We’re the only Social Hotspot in the world that offers 256-‐bit SSL encrypLon meaning your Free Wi-‐Fi network is secured from leaches, hackers and potenLal security breaches.
What are the benefits for my business?
“86 % of consumers age 21-‐24 & 35-‐44 are highly influenced by the availability of in-‐store Wi-‐Fi”
Source: Jwire
86%
Package Options Features Lite Business Professional
Brilliant WIFI Router Setup "
Social Media Integra[on " " "
Weekly Repor[ng " " "Monthly Consul[ng X " "Sponsorship Setup X X "Social Re-‐targe[ng X X "
Set-‐up Cost
Monthly Equipment Lease & Service
$999
$80/mo
$1499
$127/mo
$1999
$197/mo