bringing azal to hungary
TRANSCRIPT
BRINGING AZERBAIJAN AIRLINES (AZAL) TO HUNGARY
MAMMAD RASHIDLI
CONTENTSI. ABOUT AZERBAIJANII. AZERBAIJAN AIRLINESIII. MARKETING FOCUSIV. WHAT DOES AZAL OFFER?V. BRANDINGVI. PHYSICAL EVIDENCEVII. WHY HUNGARY?VIII. CONCLUSIONIX. REFERENCES
ABOUT AZERBAIJAN
• Capital: Baku
• Area: 86,600 km²
• Population: 9,165,000 (2011 estimate)
• Currency: Manat
AZERBAIJAN AIRLINES• Founded on 7th of April 1992
• International Air Transport Association member
• Base: Heydar Aliyev International Airport
• 1994 Expansion
Baku Heydar Aliyev International Airport international capacity by carrier (seats per week)
Source: CAPA – Centre for Aviation & Innovata
MARKETING FOCUS• Promote as the most
favorable airline
• Capacitating its brand name • Creating better
attention of the airline website and products
MISSION, VISION, GOALS
• Become a leading air carrier with regional network coverage
• Flight safety, customer service, cheaper price.
• Become most favored carrier on inland and international flights
WHAT DOES AZAL OFFER?
• Comfortable economy and business class travel
• Comfortable seats• In-flight services• Cheap pricing• Frequent Flyer
Program• Renewed fleet
PRICE COMPARISON
BAKU - M
OSCOW -
BUDAPEST
BAKU - KIEV - BUDAPESTBAKU - ISTANBUL - BUDAPEST
BAKU-MOSCOW-BUDAPEST: 463 EUR
BAKU-KIEV-BUDAPEST: 256 EUR
BAKU-ISTANBUL-BUDAPEST: 374 EUR
BUDAPEST
BAKU
DISTANCE3,385 km
BRANDING• Rapidly growing fleet• New innovations• Slogan: “We are created for
you”• Not investing on promotions
too much
PHYSICAL EVIDENCE• Boeing and Airbus• Construction of new base
WHY HUNGARY?
• Increasing number of students
• Political Relationships
• Touristic
• Economic Relationship
CONCLUSION• Maintain values and develop
new ideas
• Draw attention to low price but high quality
• Promotions and Advertising
• Adding Budapest to its route
REFERENCES• Azerbaijan Airlines official website (2012). About us.
Available at: http://www.azal.az/en/company/ (Accessed: 16 November 2012)
• Central Asian Cellular Forum (2012). Nar Mobile enables in-flight phone calls on Azerbaijan Airlines. Available at: http://3gca.org/nar-mobile-enables-in-flight-phone-calls-on-azerbaijan-airlines/ (Accessed: 17 November 2012)
• Skytrax (2012). Azerbaijan Airlines Passenger reviews and customer trip reports. Available at: http://www.airlinequality.com/Forum/azerbaijan.htm (Accessed: 19 November 2012)
• Azerbaijan Airlines Booking (2012). Buy ticket. Available at: https://booking.sita.aero/asp/asp/azal;locale=en (Accessed: 22 November 2012)
• Turkish Airlines Booking (2012). Flight ticket. Available at: https://online.turkishairlines.com/internet-booking/availabilityInt.tk;jsessionid=YcBJQQvTGs3n1HsNfMLr9c7h4rD82vVL82XQL1SttMRhywRXHYM2!-430413108 (Accessed: 22 November 2012)
• Azerbaijan Airlines (2012). Partners. Available at: http://azal.az/en/company-partners/(Accessed: 24 November 2012)
• Azerbaijan Airlines (2012). About the program. Available at: http://www.azal.az/en/azal-miles-view/19/(Accessed: 26 November 2012)
• Azerbaijan Airlines (2012). Certified by IATA Operational Safety Audit (IOSA). Available at: http://www.azal.az/en/company-view/100/ (Accessed: 28 November 2012)
