Bringing Brands to Life

Quadra Point is a Brand Services company offering

Experiential and Performance marketing solutions to Brands.

We focus on building interactive experiences & enabling

brands to connect with their customers in an unique manner.

This includes Activations, Events, Research & Insights

as well as Communications for Brands who are

looking to enhance their Sales Performance in their

target markets.

About us

Custom Brand Experiences

Tailor-fit your brand experience for every occasion. We can develop

custom programs for consumers at all your marketing touch points.

Both in urban and rural locations.

• Product trials/sampling

• Product launches & promotions

• Celebrity led activation programs

• Brand Experience creation

Custom

Brand

Experiences

Channel Programs

Deliver a better and consistent brand experience through your channel using our solutions for

• Channel Activation Programs

• Brand Visibility Programs

• Retail Merchandising

• Channel Training and Support

• Performance Audits

Custom

Programs

Digital

Solutions

Channel

Programs

Corporate Event Management

Achieve employee satisfaction and loyalty with our Custom

Programs for Corporates and their Employees.

Celebrate successes, Birthdays, Anniversaries, Annual day, Foundation day, Sports day and many such occasions. And, leave the planning &

execution to us.

Custom

Programs Event

Platforms

Research

& Insights

Channel

Programs

Media

Advertising Digital

Solutions

Corporate

Event

Management

Research & Insights

Building databases is our forte.

Putting to use such databases for

analysis & insights that helps in

performance enhancement is what we

excel in.

We help capture critical information and

provide insights for channel operations

• Data capture & analysis

• Loyalty & lifetime value programs

• Brand research and audit

• Retail research and audit

Custom

Programs

Digital

Solutions

Research & Insights

We have a creative team to support

your design needs.

• MarCom Design-to-Print services

• Media Buying & Advertising in

print, radio, OOH and digital media

• Digital Media Solutions – Google

adsense, internet marketing &

social media solutions

Creative & Media

Services

Event

Platforms

Custom

Programs

Research

& Insights

Channel

Programs

Media

Advertising

Media

Services

THINK Unique & Innovative

programs designed to

provide interactive

experiences and focused on

achieving

objectives

EXECUTE End to end project

management to ensure

that quality of delivery &

program objectives

are met

DESIGN Design Procedures &

Processes coupled with

Technological backing

to make program

fool-proof in all

respects

Karnataka

Tamilnadu

Andhra Pradesh

• Over 35 employees

• Over 100 indirect recruits on field

• Full-fledged Client Servicing and

Operations functions

• Process driven environment

Our Locations

Why choose Quadra Point Brand Services ?

MULTI PLATFORM

• We work on Multiple Platforms for integrating performance

THINK

• We are a Thinking BTL Agency – our work for clients are insight led & performance driven

REACH

• We are an Agency of Reach – we can roll out activations at multiple locations across KA/TN/AP at one go – both URBAN & RURAL

TECH DRIVEN

• We love to integrate Technology, that can deliver better results and value & ourabilities in monitoring and reporting enable clients to take decisions on the go.

Custom

Programs Event

Platforms

Research

& Insights

Channel

Programs

Media

Advertising Digital

Solutions

A few samples

of our work for

various clients

Activities for

YAMAHA TN/KA/AP

ENQUIRY & TEST RIDE ACTIVATION

for YAMAHA across URBAN & RURAL SOUTH INDIA

“Yamaha KIOSKs - A Mini Showroom” Generating Test Rides for Yamaha bikes & scooters

3 states , 45+ cities/towns, 59 dealerships

10 days of activity per dealership

Enquiries from over 8000 potential customers

Test Rides given – 6500 customers

Hot leads – 2100

Conversions – 250+ during event and growing at retail

Brand Promoters involved – 59

Phase 2 in progress now at 59 Cities and Towns

REACH DRIVEN

ACTIVATION

TEST RIDE PROMOTION for YAMAHA across URBAN & RURAL SOUTH INDIA.

“Chabi Gumao, Bike Lejao”

3 states – 35 cities/towns

29 dealerships – 3 days per dealer

TEST RIDES conducted – >10500

Brand Promoters involved – over 200

Hot leads – 2500+

REACH DRIVEN

ACTIVATION

“Bring Back the Joy” Ride a Yamaha, WIN prizes

Mega Apartment Activity

Display of Yamaha range of bikes & scooters

Fun and Frolic teamed with an effort to increase awareness

about the brand involving Parents & Kids

Japanese Mini Bike rides for Kids – traffic safety awareness

Direct Test Rides & Feedback on experience to client

Performance >3000 test rides across 3 cities

MULTI-PLATFORM

ACTIVATION

Display and Test Ride Program for YAMAHA across 3 Cities.

Consumer Activation Program

for YAMAHA at Bangalore

“Yamaha Fiesta” A fun filled CARNIVAL for you for 3 days

MEGA EVENT

A brand awareness initiative by YAMAHA Tie up with over 75 Colleges for a Rock Show Contest

A Super Service Camp included for YAMAHA customers

Road Safety Education for Kids – Mini Bikes

At RSI Grounds – MG Road

Fun and Entertainment for 3 days Around 3000 college students, >1000 School Kids and >800

Customers participated in the event

Dealer Scouting Program for brand YAMAHA for South India.

Identification, qualification and hot-lead handover

Effort to sign up 30 new dealerships across South India

Technology/Process – digital marketing/ data generation/

data analysis / tele-qualification/ screening

Have delivered over 40 hot leads to Yamaha as of now

MULTIPLE PLATFORM

VALUE ADD

SAMSUNG and LG Launches and Activations

In various Samsung Brand Stores, Malls, Theaters

and White Goods Dealerships

Celebrity Visits to Samsung Brand Stores

Consumer Interaction – Selfie sessions/Freebies etc

LAUNCHES

“SAMSUNG and LG PARTNER SUMMIT”

across South

Set ups in 5 Star environment

Grand backdrops/ light’n’sound / frills

End to end event management

Fun activities

EVENT

MANAGEMENT

SAMSUNG “Make in India” events in South India

MAKE IN INDIA concept displays in Retail

locations

Consumer Involvement and Fun activities

Walkathons and Public events

( Walkathon in Bangalore on 7th Nov handled by us)

EVENT

MANAGEMENT

Samples of our work for Other Brands

Retail Research & Product Placement for TETRA PAK India in Bangalore city.

“Get the Good Life” Nandhini Good Life Milk

Good Life milk wasn’t placed widely in Bangalore city

Need to increase retail base and placement of product

Cover 20000 mom-n-pop stores – 3 months

Stores visited per day – 250+

Technology – Product Placement + Photograph of Store + Geo-tagging

Field Researchers involved – 8

Sustainable Sales Growth of over 25% achieved by Good Life

INSIGHT LED

ACTIVATION

ITC Engage Deo-spray sampling in Hyderabad

“ Ready to Engage?”

Direct brand to consumer interaction at Malls and Cinemas

in Hyderabad

Both Male and Female Engage variants tested

Feedback on experience and preferences to client

Performance 86000+ trials in 4 weeks

PRODUCT TRIAL AND ANALYSIS

Fashion Make Up with Lóreal across Malls in South India.

“FREE Loreal Fashion Makeover Zone” Invitation, trial of fashion cosmetics, feedback

Effort for direct brand to consumer interaction

at over 25 Malls in South India

Different Products of L’oreal & Maybelline

featured for 12 months at Malls

Feedback analysis on experiences to Client

No of women consumers interacted > 10000 and ongoing

PRODUCT TRIAL AND ANALYSIS

Sales observation & tracking for SONATA watches in South India.

“Why not a SONATA?” Retail Sales effort evaluation and tracking exercise

Across 15 cities in South India – > 300 Non-Titan retail outlets

Observation and analysis of the SONATA selling process

Competitive watch sales was also observed

Analysis of the above led to the changes in sales & motivational training for dealer staff by TITAN

Led to an 18% increase in SONATA sales after the exercise

RETAIL AUDITS

LG home and kitchen appliance line up at Premium Apartments in Hyderabad.

“LG Weekend Shopping Carnival now at your doorstep”

Complete product range, touch–feel product, guide potential TG to nearest store

Effort for direct brand to consumer interaction

Direct sales of products/finance schemes

Feedback on product experience to client

Performance 5000+ walk ins to the carnival

MULTI-PLATFORM

91% OF ADULTS have their mobile phone within

arm’s reach 24/7

74% of smartphone users use their phone to help with

shopping, with 79% ultimately making a purchase as a

result.

MOBILE

can solve

many

challenges

TECHNOLOGY BASED Activations!

Mobile Internet

usage

Time spent on

mobile

consumer engagements

specific to the location

Wi-Fi Hotspots at customer touch points

Spot offers/freebies linked to booking Test Rides

Virtual trial

rooms Print to Mobile integration 3D experiences

Augmented Reality

Mobile bridges the

real & digital worlds

• Close to 20 years in consumer

research, brand promotions,

channel sales and media

services

• Specialized in research, data

collection, analysis and insight

delivery for brand performance

• Proven expertise in setting up

complex field-based activations –

with high process and technology

orientation.

• Delivered result oriented

performances for large brands

like Yamaha, Tetrapak, Aircel,

LG, MTS, Lóreal, Vodafone to

name a few

Giridhar. R, Managing Director

• Over 25 years in Advertising,

Sales & Marketing.

• Worked with Ogilvy & Mather

for a decade – specialised in

Direct Marketing and Brand

Management.

• Worked as Head of Marketing

for brands like Planet Kids,

MTV Style & Lifeken Retail and

also managed 2 Ad Agencies

during the career

• Proven expertise in tackling

competition and enhancing

brand value in a continuously

evolving market place

S. Sriram Director

Support of Management team

• Over 15 years of experience in

Advertising, Sales & Marketing.

• Worked with Rediffusion DY&R,

Mumbai before moving on to

Marketing roles

• Worked for Vodafone-Hyd and

Celkon Mobiles in key

Marketing roles

• Proven expertise in

Brand Activations of

all types and intensity.

• Created unbeatable Brand

Experiences for brands like

Airtel, MTS, Aircel, LG, Lakme,

Loreal, ITC, Mahindra to name

a few.

Rajesh K S Director

We work for

We work for

What Drives Us

Our Values

Integrity

We believe in delivering on a mutually

agreed upon agenda. Commitments

made will be kept.

Honesty

We believe is the best policy.

Trust

We maintain confidentiality about our

client engagements

Responsibility, Ownership & Ethical practices

Our Approach

Business Focused

We are focused on our clients business

and will do what is right for your business.

Action Oriented

We believe in execution, consulting leads

to action plans on the ground

Results Driven

We track execution performance against

pre-agreed metrics

Performance Driven, Result Oriented

Looking forward to working with you!