bringing clarity to the cloud 6 10 14 · facebook director of global smb markets dan levy,...

Bringing Clarity to the CloudBringing Clarity to the Cloud

Brian Kracik

Director Product Marketing Cloud Solutions

6/10/14 Amsterdam Social. Mobile. Complete.

The following is intended to outline our general product

direction. It is intended for information purposes only, and

may not be incorporated into any contract. It is not a

commitment to deliver any material, code, or functionality,

and should not be relied upon in making purchasing

2 Copyright © 2014, Oracle and/or its affiliates. All rights reserved.

and should not be relied upon in making purchasing

decisions. The development, release, and timing of any

features or functionality described for Oracle’s products

remains at the sole discretion of Oracle.

What’s Driving The Cloud

DATA RISE OF SOCIAL IS MODERNIZE TO GLOBALIZATION

Internet saturation

growing at 8%

annually

DATA

EXPLOSION

4300% data

generation

increase by 2020

RISE OF

MOBILITY

Smartphone

shipments to top

1B annually by

2016

SOCIAL IS

BUSINESS

13+ million

business pages on

Facebook

MODERNIZE TO

SURVIVE

Productivity costs

up 70-75% w/

legacy within 7

years

Sources: United Nations / International Telecommunications Union, internetworldstats.com

IDC/EMC 2011 Digital Universe Study, 2010 Digital Universe Decade Study, Data rEvolution Sept 2011, CSC's Leading Edge Forum

Portio Research Mobile Factbook 2012

Facebook Director of Global SMB Markets Dan Levy, BIA/Kelsey’s Interactive Local Media West Conference

IDC: “Time for Change: Optimizing Datacenter Infrastructure with Technology Refresh”

Customers Have Multiple Options With Cloud

Private

Deployment Model

Applications Build

Service Model Consumption Model


Public

Hybrid

Platform

Infrastructure Subscribe

Managed

Roadmap to Cloud

Private Cloud

• Self-service

• Auto-scaling

Public Cloud

• Specialized

• Shared

Hybrid Cloud

• Federation across public & private clouds

Traditional Silos Consolidated

• Physical

• Dedicated

• Virtual

• Shared platform& shared


• Metering & chargeback

• Capacity planning

• Standardizedclouds

• Interoperability

• Cloudbursting

• Static

• Heterogeneous

& shared infrastructure

• Dynamic

• Standardizedplatform & infrastructure

Start with consolidation • Extend to private cloud • Use public cloud where appropriate

Consolidation at PaaS and IaaS Layers

AppPaaS

vs.

App App

App App App

BETTER• Reduces software stack cost and complexity

• Provides O&M cost savings

• Accelerate application development


IaaS

vs.

App App App

• Cost savings from less HW, power and space

GOOD• Software stack cost and complexity persists

• No O&M cost savings

• Cost savings from less HW, power, and space

Oracle Cloud

Application

Services

Platform

Services

Social

Services


Common Infrastructure Services

Leveraging Cloud in Multiple Ways

� Create an Efficient Enterprise

� Modernized and Deploy an Efficient Network

Copyright © 2013, Oracle and/or its affiliates. All rights reserved.10 Oracle Proprietary and Confidential

� Modernized and Deploy an Efficient Network

� Generate New Revenues via Public Cloud Offerings

Creating The Right Cloud Bundle

� Large Enterprise

– Compute, storage, collaboration, security, connectivity

– Enterprise applications, BPaaS, Vertical Industry Solutions

Combining Cloud and Core Communications


� SME target

– Compute, storage, collaboration, connectivity

� Consumer

– Storage, virtual desktop, collaboration, mobile, synch services

Reclaim CommunicationsReclaim Communications

Social. Mobile. Complete.

Expanding Existing

Solutions

Cloud Business Collaboration

Secure Communication for

Business Communications ServicesUnified Communications & Collaboration

Copyright © 2014, Oracle and/or its affiliates. All rights reserved.13

Modern work requires modern technologies

Secure Communication for

Health Care

Distance Learning

IM and Presence Federation

Oracle Communications�Open standards

�Cloud Ready, w/

multi-tenancy

�Integrated voice,

data and video

communications

SignalingMedia

Calendaring

IM &

Presence

Desktop

Access

Ad

min

istr

atio

n T

oo

ls Mobile

Access

Address Book

Ind

ex

ing

an

d S

ea

rch

Se

rvic

e

Enabling Cloud and On Premise Enterprise UC&C


communications

�Anytime &

Anywhere Access

�Built for

Extensibility

Signaling

Engine

Media

Engine

Existing SIP NetworkOracle Communications

Unified Communications Suite

Oracle Communications

WebRTC Session Controller

Messaging

Web

Access

Access

Ad

min

istr

atio

n T

oo

ls

Convergence

Ind

ex

ing

an

d S

ea

rch

Se

rvic

e

Enhance Customer EngagementEnhance Customer Engagement


http://www.youtube.com/watch?v=X40j57v5g6I

� Retail sales projections for

Black Friday and Cyber Monday

� Social analysis showed sales

Know More

The Value of Social Intelligence vs. Buzz


� Social analysis showed sales

projections would not be met

� Launched “Super Sunday Ad

Tracker” to socially analyze

Super Bowl ads

� Situation: Overstock.com wanted to

improve service quality and

consistency across channels, grow

opportunities and enhance contact

Before

Innovate Customer Engagement ChannelsCommunicate Effectively

After

� Developed:

– Cloud Based Platform for Self

Service, Chat, Email, Video


opportunities and enhance contact

center efficiency.

� Challenge: Integrate previously siloed

channels of interaction and

information across all customer touch

points with a cross channel eService

platform

Service, Chat, Email, Video

� Result:

– First call resolution rates: +10%

– Email volume: -72%

– Call handle times: -25%

– Customer satisfaction scores:

+10%

Leverage The NetworkLeverage The Network


Custom UIsNative ProtocolsPortals Self-Service APIs

IaaS

Service Interface

Managed

Service Management

PaaS

Service Interface

Managed

Service Management

SaaS

Service Interface

Managed

Service Management

Access Layer

Typical Cloud Provider Architecture


Resource Management Resource Management Resource Management

Network

Managed Service

Managed Service

Managed Service

Cloud Services

IaaS PaaS SaaSService

Interface

Service Instance

Service Interface

Service Instance

Service Interface

Service Instance

Custom UIsNative ProtocolsPortals Self-Service APIs Access Layer

Leverage A Single Enablement Stack

Cloud Enablement

Busin

ess

Manag

em

entCloud Analytics

Billing

Customer Mgmt


Instance Instance Instance

Network Access

Serv

ice

Manag

em

ent

Resourc

e

Manag

em

ent

Order Orchestration

Billing

Hardware Mgmt

Enterprise Mgmt

Service Catalog

Service Activation

Oracle Communications Cloud Delivery FrameworkFunctional View


Deliver Value Added Services

Expanding Existing Solutions /

Create New

Collaboration & UC

Network Policy

Subscriber Context

Leveraging Your Network


Subscriber Context

Carrier Billing

Network Information

WebRTC

M2M / IoT

Network as a Service

CloudApplications Examples

Carrier Conferencing

IMS Calling IMS Centrex

Carrier Grade Converged ContainerPaaS

SaaSApplicationLayer

OSS / BSS Integration AppsConverged Web / Telco AppsIMS / IP Apps

Cloud Building Blocks for Modernizing Network Services


Virtual Machines

Linux / Solaris

ManagerConsole

Application Server Server

Carrier Grade Converged Container

IaaSPlatform Layer

PaaSApplication ServerLayer JRockit / HotSpot JVM

Hardware

Network Policy as a ServiceAllowing partners to guarantee high quality user experiences


'Big' Buck wakes up in his rabbit hole, only to be

pestered by three critters, Gimera, Frank and

Rinky. When Gimera kills a butterfly, Buck

decides on a payback Predator-style

High

QualityWatch NowWatch Now for $5.99 one time charge

Watch NowWatch Now for $4.99 one time charge

Summary: Cloud Delivery Solution Benefits Delivering Your Cloud Services Today

• Deliver SaaS based applications

• Extend footprint through collaboration

• Single Stack across

Network and Cloud

• Single View of

Customer


• Leverage NaaS

• Scalable

• Reliable

• Secure

• Leverage Analytics

as a Growth Tool

• Develop Automated

Order Management

• Decouple for Speed

Monetize EcosystemsMonetize Ecosystems


CGBU’s First Oracle Cloud Service

• Highly secure, available, scalable

• Single tenant environment

Oracle Billing and Revenue Management Cloud Service


• Single tenant environment

• Managed by Oracle’s dedicated

Application Management team

Summary

• Cloud is driving efficiency


• Leverage cloud to create value added services

• Engage and Monetize through Social – Mobile – Cloud

bringing clarity to the cloud 6 10 14 · facebook director of global smb markets dan levy,...

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