bringing excellent communication to the€¦ · top 10 marketing tips our top 10 tips for education...

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Bringing excellent communication to the forefront of your school or college.

Joining The Education Agency gives you fundamental marketing resources, knowledge and insight helping you to further your school’s profile and ultimately increase your enrolment figures.

With a team of expert marketers, designers and PR professionals who are experienced in the education sector, you’ll receive a targeted and effective service that drives your school to success.

[email protected] 03301070190

If you are in a school leadership role you already know that your audience is constantly evolving and in today’s digital world it is important to be innovative and fresh when engaging with prospective students in order to participate in a competitive landscape. Your school has the potential to exceed expectations and reach many more students, you just need the support to manage the task.

We offer three different packages for your school, each one more packed with knowledge than the last. For simply signing up The Education Agency you’ll get instant complimentary access to:

I needMarketing support

Resouces Online marketing tools

tailored for schools.

ConvinienceExpert Marketing

knowledge all in one place

GuidesSupport and guides

to create a successful

Newsletter Fundamental newsletter

tailored for schools.

But most of all your school will recieve support from an accomplished marketing agency that offer a range of services. We will be ready to listen when you’re ready to talk and will help you to transform your school and give you a competitive edge. Weather that be a re brand or delivering, our bespoke packages can be delivered in a ‘pick and mix’ style to make your school the number one choice in your area.


Investing with The Education Agency

theeducationagency.orgwww

Our premium packages offer step by step industry expert support for a fraction of your marketing budget. Maximise your return on investment safe in the knowledge you are gaining in depth marketing information tailored for each individual.

We are proud to boost increased enrolment figures and an amplified community profile for many schools.

We have worked closely with a variety of schools over the years to increase their enrolment and are proud to say we have delivered a number of successful campaigns, which is why we have decided to combine all of our knowledge and experience and put into an online resource offering school leaders a cost effective option to successfully market their schools.

This could include additional support to an in house marketing team or to teachers who are marketing their schools themselves, but are time poor and have other priorities.

I need Marketing resources

No matter your schools situation, whether you need basic support or a complete transformation The Education Agency is the go to place for professional communication solutions.


I need Case studies

The all important resultsWe are pleased to showcase a studio that reflects an exciting new development and conveys what the college stand for.

“The look and feel of the studio is fantastic, it is a visually appealing environment and a true center of excellence, the design concept “let’s build” is perfect for the studio and vision of the facility for NULC!” David Gregory, the UK Key Account Manager for LEGO Education

We worked with Newcastle under Lyme college to deliver innovative results for their new studio, their objective was to increase engagement with the new Lego innovation studio. Creating a design that is appealing to a wide range of students whilst still portraying the college’s key values and vision was crucial. View the full case study on our website.


Top 10

Marketing tips

Our top 10 tips for education marketing, these short snippets will inspire success. For more in depth marketing support including advice on creating the right content and how to maximise your audience’s experiences view our downloadable resources.

Build a community on social media

1

This is a great way to reach prospective students but parents, through demonstrating activities that take place in school. Using Facebook to advertise has great

opportunities and depending on your objectives can generate

plenty of exposure for your school or college.

Maximise your website experience

Creating an enjoyable website experience is crucial for leaving a good impression with students and parents, your website needs

to be responsive, easy to navigate and professional.

2 3Email newsletters

A cost effective promotional technique to reach your

audience. it is crucial, in your content, to communicate the

correct message and know what will engage your audience effectively, otherwise you risk users switching off from your

newsletter.

4 5Improve your community

reputationHave a consitent brand

identityIt is important your school has

PR exposure, but it is even more important your school gets the right exposure to communicate

the correct message to your audience. Generating successful

PR campaigns will put your school above the rest and will become a

trustworthy and well-known name.

It’s crucial a successful school has a consistent brand identity to create immediate trust with its audience, it is essential for

increasing engagement with your audience and creating a good first

impression.


Top 10

Marketing tips

Know your audience

6

How will you know what marketing content will achieve the best

results? Just knowing that they are a student aged 11-16 won’t cut it.

Factors such as average household income, culture or learning

supportare just a small number of details that will help optimise your

marketing campaigns.

Google AdWords

7

Advertise to prospective students and parents from the moment they start researching schools. However, as easy as it sounds it’s crucial to understand the

platform, identify your objectives and understand exactly who you are targeting to achieve the best

return on investment.

Develop a relationship with your audience

8

When targeting your marketing material at prospective student

you must create trustworthy platforms to keep your audience engaged and every student must

feel valued. This immediately puts your school ahead of the

competition by establishing as a reliable brand.

Stay forward thinking and up to date

9

Technology moves quickly in today’s world, so it is important to stay current and be aware of your

audience and the latest trends. When creating your campaigns stay innovative and develop a forward-thinking strategy to

maximise engagement.

Video strategy

10

Capturing your school’s beliefs and values through video and airing

your audience insight into what it would be like being a student at your school will generate lots of interest and engagement whilst

enhancing your reputation.

Our top 10 tips for education marketing, these short snippets will inspire success. For more in depth marketing support including advice on creating the right content and how to maximise your audience’s experiences view our downloadable resources.


If your school needs a different solution we can provide bespoke marketing services and work closely with you to achieve excellent results. We specialise in services such as:

If your school is in need of a transformation don’t hesitate to

contact our experts. We will begin by inviting you to come and talk to us about your objectives and

goals – becoming more than just a marketing agency, we will become a trusted partner for your school.

I want My school to transform

Website development Building brands PR and crisis management

Lead management

Social media planning Signage


I wantFast Results

Investing with The Education Agency

Any marketing agency that promises you fast results is NOT providing you with a strategic and successful plan. This is because successful marketing should be a considered approach with carefully planned process but this will deliver massive results.

Our online resources offer support and help in managing your goals and enables you to understand how to set your school objectives and timings. This is crucial for measuring the effectiveness of your campaigns.

Rome wasn’t built in a day. A professional and expert marketing strategy is an investment. You are investing time into transforming your school and to ultimately deliver success on your objectives.

Just some of the benefits of discovering our resource packages.

Stand out from the competition

Increase student enrolment and

community support

Troubleshooting support

Formulate an effective marketing plan and

strategy


Join The Education Agency

Join The Education Agency today and rocket your school’s success, transforming your school is easy when you know how.

Our expert team can provide support every step of the way and our bespoke resources are not exactly that because we know not one size fits all.

Sign up today.


bringing excellent communication to the€¦ · top 10 marketing tips our top 10 tips for education...

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