bringing gamification rewards and incentives across all social networks

Government and Social Media

Badgeville Confidential

Bringing Gamification Rewards and Incentives Across All Social Networks

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AGENDATopic Description Time1. Welcome Getting settled… 5 min

2. Prologue Social Media & Gamification: What’s today’s purpose? 5 min

3. About Me Who I am and what I do…. 5 min

4. Social Media How’s it used in government? What are some examples? Exploring message vs. response vs. interaction

15 min

5. Gamification How’s it used in social media? What are some examples? Exploring internal vs. external usecases.

30 min

6. Workshop: Design Seminar Gamification….and Social Media combined. Breakout Sessions. 30 min

7. Workshop: Presentation & Feedback Peer review 20 min

8. Closing & Questions 10 min

PROLOGUE


What’s today’s purpose?

Business Results for Gamification

Results are important...but how to get them, even more so.

PROLOGUE


What is social media? How do we gamify it?

Defining your focus establishes your path to success.

InflowMessage

OutflowResponse

ConversationInteraction


ABOUT ME• Political academic• Game developer by trade• Senior Designer & Producer @ Badgeville• Consultant for Fortune 500 (enterprise + consumer)

Define Challenge

Narrow Audience

Determine Process

Evaluate Technology

Devise Solution


WHAT’S DOES A PRODUCER DO?

1. Design Consultant

Define Goals

Select Important Behaviors

Recommend Features & Visuals

Insert Photo:Behavior List, Bulleted Goals?

Maybe small UX flow?



2. Creative Project Manager

Plan Steps & Timelines

Oversee Resources

Onboard, Educate, Guide





3. Support Analytics

Train Customers

Support KPI planning

Translate Results




Social Media: How is it used?


SOCIAL MEDIA: OVERVIEW

A quick recap…what’s it for?

…with Inflow vs. Outflow = conversation

Sharing & Interacting…

Messages Moments Ideas


SOCIAL MEDIA: OVERVIEW

Simplified…

Social Messaging Social Interaction

Engagement


SOCIAL MEDIA: EXAMPLES IN GVMT

STATE

Crime Prevention & Police AssistanceEmergency & Weather AlertsActivities & RegistrationTown Halls, Council MeetingsPSAsConstruction & RoadsJob ApplicationsPublic outreachAugmenting opinion polls

FEDERAL

To inform Decision MakingTo communicate externally with citizens and other agencies and organizationsTo communicate internally between colleaguesFor research purposes/gather informationFor promotion/marketingRisk and Crisis CommunicationCongressional Updates & TransparencyInterest Group Updates & Bill ChangesSupreme Court RulingsFederal Petition Responses Augmenting opinion pollsDepartment UpdatesFEMA Disaster Response & Automated Safety WarningsSimplified sharing of complex information

Source:http://www.civicplus.com/blog/seven-ways-local-government-can-use-social-media

Source:- http://breakinggov.com/documents/social-media-in-the-public-sector-

survey-presentation/- http://www.digitalgov.gov/category/socialmedia/- http

://www.keepeek.com/Digital-Asset-Management/oecd/governance/social-media-use-by-governments_5jxrcmghmk0s-en#page29

http://www.civicplus.com/blog/seven-ways-local-government-can-use-social-media




http://breakinggov.com/documents/social-media-in-the-public-sector-survey-presentation/


http://www.digitalgov.gov/category/socialmedia/



http://www.keepeek.com/Digital-Asset-Management/oecd/governance/social-media-use-by-governments_5jxrcmghmk0s-en%23page29




SOCIAL MEDIA: EXAMPLES IN GVMT

Source:- http://breakinggov.com/documents/social-media-in-the-public-sector-

survey-presentation/

Measurement Changes in traffic and clicks to their sites – 64%

Changes in awareness of blogs and websites – 64%

Number of connections cultivated – 45%

Recognition as a thought leader – 44%

Number of leads generated – 43%




Enter: Gamification.


GAMIFICATION: OVERVIEW

• Shoulder Check• Takeaway– Increase Engagement.– Two way conversations where, "how

engaged people are" matters tremendously.

• Goals

• Mechanics

• Dynamic Systems

• Aesthetics

• Feedback (Positive v. Negative)

A process for revealing inherent systems, goals, and conditions in any experience, product, or feature-set, to train, hone, improve, or modify behaviors. Gamification is not a game, but it is related.

Game System Gamification• Requirements & Business Objectives

• System Objects & Configuration

• Features

• Narrative, Copy, & Iconography

• Visualizations & Notifications

WHAT IS GAMIFICATION?


Gamification Examples


MELBOURNE STORM: OVERVIEWSummary Looking to spur increase attendance at games and higher loyalty member numbers

Social?Leveraging tweet campaigns during live games

Following players

Retweeting to your friends

Application Features

Loyalty card recognition

BehaviorsLiking

Retweeting

Using your loyalty card

Following a player, tweeting a player

Design Features

Career Level

Seasonal Points

Tiered Loyalty


KIMPTON: OVERVIEWSummary Looking to increase hotel loyalty program adoption numbers and more hotel stays.

Social?Leveraging tweet campaigns during live stays

Wine tasting events

Retweeting to your friends

Application Features

Live Mobile App

Hotel Database Integration

BehaviorsHotel Stay or Logged in Loyalty Stay

Wine Tasting Attendance

Take a Survey

Use App

Design Features

Career Level

Tiered Loyalty

Collections


Workshop:Gamification & Social Media Combined


DESIGN

Design Ideas (2-3)What sort of intrinsic design ideas can we pinpoint based on the above?

(e.g. rewards, badges) Would balance of intrinsic vs. extrinsic are you able to leverage. Are there any other recognition programs you’ve seen that inspire you? (e.g. loyalty, airline, current)

Behaviors & Activities (3-5)What features of that application are you tapping into? What real world events are you looking to surface?

Application (1-2)What technical applications are involved with the above goals and processes? What manual processes are important that you can’t digitally track?

Goals (2-3)What changes are you looking for?

Challenge & Painpoints (1-2)What’s the usecase, industry, or project you’d like to tackle? What are some painpoints you face?


FEEDBACK


Ra Williams – Senior [email protected]@gmail.com

mailto:[email protected]