Clearhealthcosts.com. Jeanne Pinder, CEO, jeanne@clearhealthcosts.com, 914-450-9499

Bringing transparency to health care

by telling people what stuff costs.

The problem

• No one knows health prices in advance• Prices for the same procedure vary 10x

in the same locale.

Our solution

• We’re telling people real health-care prices..

• An MRI: $350 or $3,500? • An IUD: $175 or $1,156?• A mammogram: $56 or $2,786.95?

clearhealthcosts.com

1. The customer piece

• Women: They make 80-90% of health-care decisions

• Uninsured, high-deductible • News organizations

2. The tech piece

• Hiring devs: Portland, NYC, Vietnam, Lincoln, Neb., Cleveland, Kiev and Paris

• Project management and scoping/specs• Web site design—DB design—wireframing—

Python or Rails or Java, oh my!?• It’s not rocket science

3. The money piece

• Business to consumer (ads/sponsorships, freemium subscription)

• Business to business (widgets, consulting, business services)

• CHC as a service provider and developer resource

Networks work

• My three grant organizations. I lurve them.• Women (IWMF, J-Lab, xx in tech, techlady

mafia)

• Less so: The startup world• Less so: The health ecosystem (a lot of

pressure for business as usual)

What’s new? What’s next?

• Timing matters.• We’re now in 7 metro areas• 50% of our traffic is mobile• Crowdsourcing

Crowdsourcing with WNYC

Lessons learned

• When they say “no” it means “not yet”• Listen to your customers (vasectomies! STD

testing!)• Most important: Solve a really big problem.

Clearhealthcosts.com. Jeanne Pinder, CEO, jeanne@clearhealthcosts.com, 914-450-9499