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AGENDA What is YouTube ?E- marketing Intro Video Marketing Why YouTube ?How ? Success Stories Dos and Donts Questions/Answers !!

WHAT IS YOUTUBE ?• YouTube is a video-sharing website, created by three former PayPal

employees inFebruary 2005 and owned by Google since late 2006, on which users can

uploadview and share videos. The company is based in San Bruno, California,

and usesAdobe Flash Video and HTML 5 technology to display a wide variety of

user-generatedVideo content, including movie clips, TV clips, and music videos, as well

as amateurcontent such as video blogging, short original videos, and educational

videos. • URL: www.youtube.com • YouTube accepts videos uploaded in most container formats,

including .AVI, .MKV, .MOV, .MP4, DivX, .FLV, and .ogg and .ogv. These include video formats such as MPEG-4, MPEG, VOB, and .WMV. It also supports 3GP, allowing videos to be uploaded from mobile phones

E-MARKETINGOnline advertising, also called Internet

advertising, usesthe Internet to deliver promotional marketing

messages toconsumers.• email marketing• search engine marketing• social media marketing• display advertising (including web banner advertising)• mobile advertising• Video marketing• viral marketing• news letter marketing

VIDEO MARKETING• The promotional use of video about

your products/services on a company website and throughout other online distribution channels such as YouTube, Vimeo, Daily Motion and Viddler

• Video is a spectacular way to market on the Internet, especially now that so many Internet users have broadband access. More users are able to view and download video. Video sharing websites are more popular than ever.

WHY YOUTUBE ?• More than 1 billion unique users visit YouTube each month• Over 6 billion hours of video are watched each month on

YouTube—that's almost an hour for every person on Earth, and 50% more than last year

• 100 hours of video are uploaded to YouTube every minute• 70% of YouTube traffic comes from outside the US• YouTube is localized in 56 countries and across 61 languages• According to Nielsen, YouTube reaches more US adults ages

18-34 than any cable network• Millions of subscriptions happen each day, and the number

of people subscribing has more than doubled since last year• Mobile makes up more than 25% of YouTube's global watch

time, more than one billion views a day• YouTube is available on hundreds of millions of devices

HOW ?• Create compelling videos.• Create content that addresses your audience’s need• Make your video findable.• Brand your YouTube channel.• Use annotations to build subscribers.• Post a bulletin and alert your friends and subscribers.• Use YouTube Ads.• Leverage other social media platforms.• Review YouTube Insights for more, um, insights

HOW ?• Create a Youtube Account• Create a You Tube Channel• Create /Make compelling Videos• Upload Videos• Integrate Videos with Your company Website• Market Online using Blogs ,social Media and other

video websites• Track the comments/Feedback• Update the videos Regularly

DOS AND DON’TSYouTube for Business: Do’s- Share Quality Content-Tag Your Videos-Create Video Playlists-Include Links

YouTube for Business: Don’ts-Overuse Annotations-Post For No Reason-Submit A Low Quality Video

SUCCESS STORIES

• http://www.youtube.com/yt/advertise/success-stories.html

QUESTIONS & ANSWERS !!

?

CONTACT INFORMATION• Rajasekhar Reddy Allipuram• Managing Director • Brio Factors Technologies India Pvt. Ltd• www.briofactors.com• reddy@briofactors.com• Mobile: 09949762000 & 0966269362• Facebook: www.fb.com/allipuram• Twitter: www.twitter.com/allipuram• Linkedin: www.linkedin.com/in/allipuram• Blog/Personal website: www.allipuram.com