brion hickey – director of ecommerce travel with an insider viator b 2 c global solution -...
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![Page 1: Brion Hickey – Director of Ecommerce Travel with an insider Viator B 2 C global solution - Purchase tours and private guides online All tours and guides](https://reader036.vdocuments.net/reader036/viewer/2022062409/56649f325503460f94c4ea25/html5/thumbnails/1.jpg)
Brion Hickey – Director of Ecommerce
Travel with an insider
Viator • B 2 C global solution - Purchase tours and private guides online• All tours and guides handpicked and verified • Low price guarantee • 24/7 Support
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ThemeData with context to add value
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What is the context exactly? • We always question our data – does that look right?• We always ask - are those vendor tags firing correctly?• Debuggers are great for 1 page – but we have more than 1 page.
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• Lets show some data with some context• This helped us take action and add value
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• Desktop site only (we eventually did our m.viator.com) • 50k page audited (50k chunks are best for scale)• Audit score 86 out of 100 – We got a B ! I have had a 56 before : /• Pages tagged 99% - What is up with that 1%?• Lets take a look
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• “about-us” page is missing a tag? • This accounts for a lot of traffic – ouch • This makes attribution difficult – ouch • What else is happening?
Not bad but what did we find?
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• 26k pages have multiple tags – ouch• 13k pages affected – ouch
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• Small % of tags at top. Not ideal for this tag type. • Larger group of tags located at middle of page – not ideal but looks ok• Smaller group of tags located at bottom – this is ideal
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• 100 pages take 10-20 seconds to load• 1,300 take 6-10 seconds to load • Ultimately we have a good selection of pages to optimize
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• How do we fix this? • How do I communicate this to engineering team?
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• How do we fix this? • How do I communicate this to engineering team?
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• All data is conceptualized into excel files • Each excel file provides the type of problem found and the page
URL that needs to be fixed. • Easy to send as a zip file and have engineering take a look and fix.
Easy