Inazip TM

When a fine grocery retailer and incredible technology

meet, buyers smile and profits increase.

Let’s make it happen for you.

A proposal of services for

By AdTel International, Inc.

Inazip SMS Interactive Text Messaging Services

Welcome. Inazip is about to bring you a new way of interacting with your

customers which will increase their satisfaction with, and loyalty

to, Bristol Farms. Even better, we connect you in a way which

increases your bottom line by increasing sales and profits reliably

every month.

Our Inazip service is an interactive text messaging service able to

act as a “mobile marketing” service for Bristol Farms. Inazip

utilizes the fastest growing advertising medium in history - the

texting service of your customers’ cell phone. Text messages are

read within one minute of their receipt 95% of the time creating

an immediate impression with customers. In fact, text messages

are 21 times more likely than to be read than email, and over 100

times more likely to be read than paper advertising!

We envision our services being used by Bristol Farms in two

ways. First, we would like to help you implement a “Secret Sale”

service (more details on page 3) which motivates your customers

to be in your stores at a specific time for a specific item. This

will allow you to increase shoppers during traditionally slower

periods and greatly increase sales volume during the Secret Sale

time frame.

Secondly, we will bring Bristol Farms our Spotlight Cell program

(more information on page 4). The Spotlight Cell service allows

you to highlight a number of different items each week with a

special in-store only promotion to move specific merchandise.

However, the largest bonus is the program keeps customers in

your stores longer and spending more money.

Finally, we will cover pricing and other services we offer easily

adapted and implemented to bring the full power of our programs

to work for you.

Inazip is a division of AdTel International, Inc. which has been

designing and developing automated interactive technologies for

over 16 years. Headquartered in Dallas, Texas, AdTel has served

clients in industries ranging from automotive to medical. We

have helped thousands of clients find new profits

from automated technologies and remain a world

class provider because of our deep commitment to

customer service and client satisfaction. Inazip TM

When it comes to marketing options,

nothing will move you faster toward new

profitability than Inazip. Place customer loyalty an satisfaction in the

cart and you are ready to check out the most powerful promotional service you have ever

used!

Secret Sale Item Sales

$0

$500

$1,000

$1,500

$2,000

$2,500

$3,000

$3,500

$4,000

$4,500

$5,000

Week

One

Secret

Sale

Week

Week

Three

Special Item

Your Inazip Secret

Sale Profits equal

an extra $2127.50

PER WEEK!!

Your Secret Sale at work...

1. You need to begin by collecting cell

phone numbers from customers

joining your “Secret Sale Savers

Club” or using your Spotlight Sale

Coupon service. Don’t worry, we

have card designs to help you collect

the names and numbers.

2. Once you have a few cell phone

numbers, you are ready to begin

marketing your specials via Inazip

Mobile Marketing!

3. You will want to select a strong

value to offer as your “Secret Sale”.

For example, if you sell Roasted

Chickens for $8.99, you might want

to offer a Secret Sale Savings of

$4.00 off, or Roasted Chickens for

$4.99. And, you want to make this

special offer available for Tuesday,

from 3 to 6 P.M.

4. You visit your Inazip Mobile

Marketing site and enter the special

by simply typing in “Bristol Farms Secret Sale!

Roasted Chickens $4.99

Tuesday 3 to 6 P.M.” and

then simple hit SEND.

5. Seconds later, your VIP Members

are alerted to the Secret Sale via a

text message on their cell phone.

6. You track response by simply

keeping up with how many roasted

chickens were sold Tuesday 3-6

during the Secret Sale and

comparing that to the number of

chickens sold during non-special

times.

7. Your Secret Sale can easily double

or even triple your sales on an item!

This increases both your profits and

your customers’ satisfaction.

How the profits add up! During Week One, you offered no Secret Sale and

still sold $2,475 worth of chickens Tuesday 3 to 6 P.M.

During the Secret Sale Week, you sold $4,735 worth of chickens Tuesday from 3 to 6 P.M.!

During Week Three, you offered no Secret Sale and still sold $2,740 worth of chickens!

Your EXTRA PROFITS during the Super Sale Week averaged $2,607.50 MORE than Week One or Week Two!

This adds over $100,000.00 in extra profits EACH YEAR!

Bristol Farms: Secret Sale!! Rotisserie Chicken $4.99 Tuesday 3 - 6!

Inazip TM

Your Spotlight Sale at work...

You will be provided with an initial stock of

Spotlight Sale Cards with your logo and a space to

hand write specials. Restock through a simple call

to your representative. (Charges apply.)

We recommend changing your Spotlight Sales

weekly and placing them on several items

throughout your store.

Once a customer spies the Spotlight card, they

use their cellphone while in your store to text the

code in and receive a code to “redeem” at check

out.

Your cashier will simply need to be aware of the

Spotlight Sale, make a note of the code if you wish,

and match the correct price.

Your buyer will receive an impression of getting a

great deal only available through your Spotlight

Sale spot. This will increase the length of time the

buyer stays in the store and the loyalty of the

customer to shop you first.

Cell!

Spotlight Sale

You’re in the Spotlight!

Text A123 to 47643

For the following

Spotlight Savings!

Buy two get one

FREE!

Diet Coke 12-pack!

A paper placard lets your customers

know when they have found a

spotlight item. They text in the code

and are given the code for

redemption at your checkout. The

same code applies to all weekly

spotlight items, making it as easy to

use as any other coupon for your

staff while maintaining customer

excitement and loyalty to look at

Bristol Farms’ first!

Texting: 47643

A123

SEND

Bristol Farms

You’ve spotted

the special! Use

Code 34432 at

checkout. Inazip TM

Your customer sees the Spotlight Cell paper placard and sends A123 to 47643 for a code to redeem the discount on the Spotlight item!

Inazip receives the code on Bristol Farms’ behalf, finds the matching discount code and sends it out to the customer who shows it at checkout!

Some more important thoughts…

Your Secret Sale item should be of significant value to

motivate customers and increase their loyalty as well as

increasing your profits through higher sales volume.

You Spotlight Sale items should vary weekly and you’ll

often want to choose higher margin items.

Even if you don’t collect and maintain codes in order to

qualify a Secret or Spotlight sales item, your cashier should

mention they are receiving the discount because of your VIP

Club and be offered a card to leave their name and cell

phone number with your business. This will increase the

profitability of your Inazip services tremendously and

provide you with data on shopping patterns and other

advertising effectiveness.

Easily added services include…

VIP Rewards in which customers collect and maintain

ZipPoints for a specific reward. For example, on the 20th

registered visit, the buyer would receive a coupon for 10%

off any grocery purchase total $50.00 or more.

Employment services for entry-level staffing needs.

Interested applicants can sign up to be notified of openings.

Increase the information you gather from your customers or

cross reference them with your current VIP customer

database to text out “Happy Birthday” or other special

occasion greetings and offers.

Use your Inazip service to track other advertising media by

including electronic coupons.

Many more services exist or can be developed just for your

business. Just ask for a development consultant.

Our graphic department stands ready to help you set-up

cards, placards, etc. and make them easily orderable for

reprints to be picked up at any Kinko’s or similar national

printing chain.

We are dedicated to not just your satisfaction but to your

success. Our systems have an up time of 99.999% and we

employ some of the most talented persons in the industry.

Let us know if we can help!

In today’s economy,

my dollar has to go

further. If I can use

something as simple as

my cell phone to bring

me savings, I’m going

to do it! Plus, I’ll go

where they have great

offers!

Inazip TM

Inazip TM

Inazip Price Card: For a single location:

Non recurring charges: Installation and training: $695.00 Applications added: $100.00

Monthly charges: Maintenance $495.00 Additional keywords $30.00 Additional groups $30.00

Message charges: Short code: $0.03 per message Long code: $0.03 per message over 5000 each month.

Schedule of Discounts and Reductions of Recurring Charges 3 locations: Non-recurring and Monthly charges are reduced by 20%. 5 locations: Non-recurring and Monthly charges are reduced by 30% 10 locations: Non-recurring and Monthly charges are reduced by 40% 15 locations plus: Non-recurring and Monthly charges are reduced by 50%

Thank you for

your order!

Inazip is now

working for

you!

www.inazip.com * 1-800-44-ADTEL