britain works launch
TRANSCRIPT
9th September 2009: Microsoft launches ‘Britain Works’a three year programme to help 500,000
unemployed people into work by 2012
a new national IT apprenticeship
targeted skills and employability training £50 million of training available over three years
Partnering with NGOs and local government
supported by all 3 major political parties and Lord Digby Jones
encouraging apprenticeships
job matching and training
working with 30,000 businesses in Britain
150 UK outlets in national print, online, trade and regional media
Over 20 broadcast clips in television and radio, featuring interviews with Gordon Frazer and Stephen Uden
Total reach: 93,577,086
Print:7,603,622
Online: 51,479,464
Broadcast: 34,494,000
Digital skills are crucial for the knowledge economy and this campaign will go a long way to helping people benefit from the new opportunities that technology brings ”
Lord Mandelson, Business Secretary
I’m delighted that one of the world’s leading companies is thinking about how business can help lead Britain into recovery ”
George Osborne MP,Shadow Chancellor of the Exchequer
This country badly needs innovative initiatives of the kind Microsoft is suggesting”
Dr Vincent Cable MP,Deputy Leader & Shadow
Chancellor for Liberal Democrats
It’s important that Government and business work together to help people into jobs ”
Mel Groves, Chief ExecutiveJobcentre Plus
Britain Works is a great initiative from Microsoft.”
Richard Lambert, CBI Director General
