BRITCOMA presentation of our business

Britcom chart

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www.britcomdirect.com

Britcom Group structure

Wesco Electrical - UK Located in Birmingham offering one point, after sales solution for the small electrical

appliance industry within the UK

Services include: call center outsource, guarantee and non-guarantee repair services,

B to B credit return receipting, return quality analysis, load consolidation for onward

shipment to its mother company in Bucharest.

Britcom - Romania Opened in 1996 with headquarters based in Bucharest, Romania

5000 sqm., ISO 9001 & ISO 14001 certified refurbishing factory

Capacity of 90,000 pieces per month

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Choice Brand - Pan European Retail

ChoiceBrand.co.uk is an E-Retailer of refurbished products, with headquarters

in Somerset, and plans to develop East across Europe

ChoiceBrand.ro (formerly electrobazar.ro) is an E-retailer & a Retail showroom

based in Bucharest, Romania, which plans to develop West across Europe

Stena DTM - Romania Stena DTM is a member of Stena Metall Grup, worldwide player and European

leader in recycling and environmental services, present in 10 European countries:

Sweden, Norway, Denmark, Finland, Poland, Austria, Germany, Czech Republic,

Italy and Romania.

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In 1996 Britcom started business refurbishing British Telecom &

Binatone fixed line phones.

In 2005 we started processing small domestic appliances customer

returns and with 26 production lines and 90.000 finished goods

processing capability we are now Europe’s largest processor in this

category.

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Britcom’s expertise

We also have a large number of other engineers dedicated to the re-work of a wide

range of other categories of electrical items including DVD players, MP3, digital photo

frames, LCD & plasma TV’s, portable DVDs, digital cameras & camcorders, audio

systems, speakers, wireless devices, laptops, mobile phones, GPS etc.

Key points about processing

Currently we employ 215 personnel, including 30 highly skilled technical

engineers.

Each line has received specific instruction in the remanufacturing process from

various technical experts, in the form of intensive training courses specific to each

supplier & product type.

Complete integrated QC system

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Team and certification

We are a young, dynamic, enthusiastic and intelligent team and our business

behavior is driven by trust, quality, environmental commitment and commercial

satisfaction for our partners.

Since June 2009 we have been certified ISO 9001 & ISO 14001. With this comes

the responsibility, through our management systems, to ensure we retain a high

degree of excellence in all aspects of our dealings with our partners.

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Our major sales principle is “Respect Brand integrity”

We respect all our supply partners conditions such as only selling in permitted

markets

We explicitly inform our customers that we sell refurbished products & we insist that

they, in turn , clearly inform the end-user that the goods are refurbished.

We evaluate each potential customer’s integrity carefully before agreeing to supply

them

We include in our sale contracts specific conditions on re-sale markets, we check

shipping documents & we regularly audit our customers to ensure that they are

respecting the contract conditions. 8

An example of QC Data collection which can be varied depending on whether you are

a manufacturer or a retailer and according to what data you ask us to harvest:

1 = back to stock 1st gradeFormat Format Format Format Format 2 = back to stock 2nd grade

DDMMAAAA DDMMAAAA DDMMAAAA WWYY Y/N 3 = scrapped4 = go to refurbishment

FROM BOX LABEL

DATE OF PROCESSING BAR

CODE SYSTEMBAR CODE

SYSTEMBAR CODE

SYSTEM

UK / BRITCOM CODE

(TO BE AGREED) N/A FROM BOXFROM

PRODUCTCALCULATION

DOP vs DORREPAIR BAR

CODE SYSTEM USE 3 / 4MANUAL @ RECEIVING N / A

Return Date

Processing date

Prod Reference

Prod Familly

(optional)

Distributor Distributor details (city …

if any)

Purchasing date (if any)

Mfg Week Within warranty period

Defect Code (even if NFF)

Conclusion Consumer Comment (if

any)

Consumer data ( adress, phone ….if

any)

Inspection Test Data

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QC Data collection

Customised data Analysis

• Data CaptureRepaired Items

Fault code

DescriptionSep. 2009

Oct. 2009

2 mth

Cumulative

Incomplete 155 2 157 30%

2090 Switch, commutator, keyboard 57 8 65 43%

2050 Short circuit, supply tripped 58 3 61 55%

2150 Electrical pump 50 4 54 65%

6010 Electronic cards, P CB 48 4 52 76%

4050 J ammed mechanism 40 2 42 84%

4010 Knob, lever, grip, button 31 0 31 90%

2040 Cord, plug, socket 21 1 22 94%

1050 Broken plastic part 12 3 15 97%

2060 Timer, temporiser 6 0 6 98%

2100 Fuse, limiter, T.O.C. 4 0 4 99%

3030 Tube, hose, pipe, union 3 0 3 99%

5050 Needs maintenance 0 2 2 100%

5060 Noise, vibration 0 1 1 100%

Total Repaired 485 30 515

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• Data analysis

Inco

mp

lete

2090

2050

2150

6010

4050

4010

2040

1050

2060

2100

3030

5050

5060

0%

20%

40%

60%

80%

100%

0

20

40

60

80

100

120

140

160

180

Cum

ulat

ive

%

Rep

aire

d Q

uan

tity

Fault Code

Pareto chart for items repaired fonction of the fault code

Vital few Many Cumulative % Off % [42]

Summary of data that can be captured

Retailer from where goods returned

Consumer reason for return

Time product was in field

Percentage Fault found / No fault found by model

Specific Fault analysis by model to identify design issues

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Environmental Responsibilities

We take the issue of protecting the environment very seriously. What we can not

repair is no longer classified as EEE but rather WEEE. This is 100% recycled.

Nothing goes near landfill and we never sell untested product, as we believe that

losing control of the complete traceability of the process could be bad both for the

environment and for your brand.

We recycle every un-repairable piece through our partner Stena DTM which is

authorized by the Romanian government license number 251 / 15.09.2006,

renewed 24.10.2008, to collect & dispose of any of Britcom’s residual scrap in

accordance with current WEEE legislation in force in all European community

member states of which Romania has been part since 01.01.2007.

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Our Role

To collect your EEE customer returns directly from your DC

To consolidate loads at Wesco for distribution to Bucharest

To refurbish the products to your operational specification

Either resell the products through our controlled routes as graded or return fully

functional refurbished stock back to your DC for your own resale channels. We can

combine both options to suit your needs.

To furnish you with monthly throughput and yield data to assist you with your

WEEE commitments, if required, along with approved disposal certification in line

with current legislation.

Analysis of returns to capture data that will assist you in your commercial

discussions with both your clients & your suppliers:

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Key Benefits

Data capture

Eco friendly solution

Secured resale routes, avoiding parallel selling headaches

Brand integrity protection for end users

Strong, reliable and consistent disposal for all your returns for revenue

Our Business aims to save you Money

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Steps to a successful partnership

As soon as you will provide us with anticipated volumes & product mix we will:

Take a direct full raw trial load

Evaluate processing yields on this load

Prepare data capture and analysis if required

Establish any contract restrictions / conditions that will affect our offer

Make you a comprehensive offer

Finalise terms & exchange contracts

We are interested in long term partnerships. Unlike a trader that will buy spot loads &

sell on to anyone where there is a profit, we will provide you with a complete & lasting

solution, that also ticks all the other boxes.

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Some of our partners