brittany benson international pr presentation for comm 337

Download Brittany Benson International PR Presentation for COMM 337

Post on 06-Aug-2015




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1. Brittany Benson COMM 337- Public Relations Theory International Public Relations 2. United States Public Relations

  • Losing PR battle
  • Ethnocentric or home country assumptions
  • One size fits all approach
    • Was this applied to NWSF?

3. Culture Matters in Public Relations

  • U.S has formal PR training
  • Full of democracy and capitalism
  • PR is not unified
    • Influenced heavily by cultural factors


  • Representation text of campaign
  • Identity creation of organizational image
  • Production work of PR practitioners
  • Consumption publics view of campaign
  • Regulation underlying cultural values

5. Resources

  • Hansen-Horn, T., & Neff, B. D. (2007). International Public Relations.Public Relations: From Theory to Practice(pp. 281-299). Boston, MA: Allyn & Bacon.
  • Gay, P. D., Hall, S., Janes, L., Mackay, H., & Negus, K. (1997).Doing Cultural Studies: The Story of the Sony Walkman (Culture, Media & Identities, Vol. 1) (Culture, Media and Identities series) . Thousand Oaks, CA: Sage Publications Ltd.