RESEARCH PROJECT ON DETERMINATS OF ONLINE SHOPPING

RESEARCH PROJECT

ON

DETERMINANTS OF ONLINE SHOPPING INDEX OBJECTIVE OF THE RESEARCH MOTIVATION FOR RESEARCH RESEARCH DESIGN SAMPLING PROCESS DATA COLLECTION AND ITS ENTRY

ROLE OF SECONDARY LITERATUREDETERMINANTS OF CUSTOMERS ONLINE PURCHASE INTENTIONThis is a research done by Arun Thamizhvanan and M.J. Xavier.

Purchase intention is the final consequence of a number of various factors in an online shopping context.

Online trust has been the predominant influence on customer online purchase intention.

Demographic factors like age, gender, education have been studied for their effect on adoption of customer online purchase.

The growth of internet in India is still considered to be in nascent stage as the internet penetration has not even exceeded 10 percent.CONTDIndia's count of internet users has been increasing at a CAGR of 35 percent from 2007.

India had its first ecommerce web site Fabmart.com (India plaza now) in 1999, only a small percentage of the three million internet users transacted online and the market size was at a modest US$11 million.

As per Forrester 2012 report the same Indian ecommerce market is projected to reach US$8.8 billion by 2016 and its growth will be the fastest within the AsiaPacific region at a CAGR of over 57 percent during 20122016.

Determinants of online purchasing behavior: theory of planned behaviorThis is a research undertaken by Vania Daniela Vera Velarde.

The research shows that e-commerce has created opportunities for both, small and large companies and a wide range of benefits for consumers as well.

The number of EU consumers buying products and services online doubled to 40 percent in 2010 from 20 percent in 2005.

The increase in online retail sales is influenced not only by pure players but also brick and-mortar companies that have taken in the opportunities of e-commerce and are implementing multi-channel strategies.

CONTDOnline stores have reduced operation costs compared to traditional brick-and-mortar stores, cutting on labor and store rental costs.

One of the most important disadvantages is the fact that consumers cannot touch, feel, taste or smell the products.

This prevents consumers from assessing product quality and increases risk perceptions.

Online retail sales show that online shopping remains popular for certain types of products, EU consumers mainly buy clothes and travel related products and services online, whereas computers and electronic products are the least likely to be bought online.

OBJECTIVE OF THE RESEARCH Determinants of online shopping

Ease of use

Usefulness

Enjoyment

Exogenous factors

MOTIVATION FOR THE RESEARCH Importance of online mode shopping and how it is affecting the buying behavior. Examining the affect of perceived risks involved in buying online products. Easily accessible and much convenient source. Saves time and energy in this busy life. Penetration of internet at a high speed. RESEARCH DESIGN TYPE: Descriptive designIt includes surveys and fact-findings.Comprehensive and detailed explanation of population under study is taken care off.Used to study how variables are related/ different from each other.Describe the specific features of certain group.Also used for specific prediction.Major methods deployed in descriptive research are:- i) Survey ii) Observation

SAMPLING PROCESS Concerned population: Young people Sampling frame : list of elements of the population with appropriate contact information. Sampling method: opportunity sampling Sample size: 80-100 Data which can be selected: Questionnaire which have been filled fully.DATA COLLECTION AND ITS ENTRYPRIMARY SOURCE:

Questionnaires Creating a structured list of question which will ask the participants about there preference of financial instruments and what attributes do they look for, while selecting they them. Primary data is the data which is collected afresh and for the first time, and thus happens to be original in character. A questionnaire would be prepared through Google forms and sent to the persons concerned with a request to answer the questions . Their responses will be automatically populated into Microsoft Excel.

Why questionnaire and not any other method?Low cost.Respondents have adequate time to give well thought out answers.Respondents who are not easily approachable, can also be reached conveniently.Large samples can be made use of and thus the results can be made more dependable and reliable.

QUESTIONNAIRE

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