Broadband for “Smart” DevelopmentThe Fishing with 3G Nets Project

Francisco Giacomini Soares, Sr. Director, Government AffairsRio de Janeiro, June 19th 2012.

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More people have access to cell phones than drinking water, electricity or a toothbrush.Mobile Technology: World’s Most Ubiquitous Platform

Mobile devices to overtake worldwide population by end of 2012

Source: Institution of Engineering and Technology, 2011

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Mobile Connectivity is Important

+1.38%GDP PER CAPITA

+0.81% GDP PER CAPITA

BROADBAND INTERNET VOICE

Source: World Bank Information and Communications for Development 2009: Extending Reach and Increasing Impact

IMPACT OF 10% PENETRATION GROWTH IN DEVELOPING COUNTRIES

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Our Wireless Reach Initiative Reaches Out to Underserved People & CommunitiesBridging the Digital Divide

73 PROJECTS IN

31 COUNTRIES

www.pescandocomredes3g.com.brSanta Cruz Cabrália, Bahia, Brazil

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Project Partners

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Initial Assessment of the Location

ChallengesOver-fishing impacting the

fishery production

Decreasing capital

Lack of investments

Lack of infrastructure

Poor working conditions

Lack of alternatives to sustainable fishing

Advantages

3G coverage

Growing regional and local business

Favorable natural conditions

Attractive area for tourism – Market

Integration

Strong interest from the local community

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SOCIAL

ENVIRONMENTAL

ECONOMICAL

Project OverviewSUSTAINABLE

FISHERMEN(Boats)

TOURISM TRADE (Hotels, Inns, Restaurants,

Resorts, Beach Stores)

COMMERCEFair

Ethical

Solidary

MIDDLEMENMARKET

TELECENTER

PROCESSING UNIT

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Mobile AppsFor Fishing, Oysters, Weather and Sales

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Beneficiaries

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Results of Phase I

ProsImplementation of a new work activity

New income opportunities

Environmental Awareness

Digital Inclusion

ConsCommunity

Mindset

Environment conditions for

oyster cultivation

Need to expand the physical

structure

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Main Objectives for Next Phases

Strenghten the sustainability plan for the the activies developedMassification and expansion of the use of the appsImplement an oyster purifier and sales through the restaurantsImplement new technologies, such as the use of tablets, augmented reality and naval safety through the use of GPS tracking system

Facilitated by the use of applications and services supported by 3G technology, our Wireless Reach programs have created solutions for the sustainable development of local fishing communities that result in the integration of traditional knowledge and practices of local fishers with advanced technology.

Mobile communications can play a critical role in promoting the development of rural economies and in ensuring that people living in rural locations have access to information that can increase their incomes, assist the well being of their families and provide opportunities to better educate their children.

The community had a qualitative perception of the improvement of their quality of life with the project and showed commitment.

Sustainable development also increased the community´s average income.

Broadband improves the standard of living in metropolitan areas as well as in isolated communities.

The transition the newer technologies such as 3G and 4G are an opportunity to bridge the digital divide in Brazil and in the region.

Broadband Apps Impact to the Community

http://brazil.usaid.gov/pt/node/48