broadband quality study 2009 press presentation (final)
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Broadband Quality Score, A global study of broadband quality, September 2009TRANSCRIPT
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1
Broadband Quality ScoreA global study of broadband quality
September 2009
Sponsored by
Sponsored bySponsored by
• Only a few years ago, the analysis of broadband diffusion focused on who had
an Internet connection and who did not.
• As bandwidth intensive applications, such as video, became pervasive, the
broadband gap is being redefined as a quality divide.
• Last year, Cisco sponsored the development of the Broadband Quality Score
―an index that combines key performance parameters to measure the
quality
of a broadband connection.
• The research team found that
broadband quality is linked to social and
economic benefits
and that countries
with high broadband quality have
broadband on their national agenda.
• Investments in fibre and cable upgrades improve broadband quality.• In 2009, we analysed approximately 24 million records sourced from actual
broadband speed tests from Speedtest.net (Ookla) for 66 countries during
May 2008 and May to July 2009
• Additional analysis in 2009 includes segmentation based on stage
of economic
development; BQS for cities and the Broadband Quality Divide
2
Background information
Sponsored by
2000 2005 2010 2015
Broa
dban
d Qua
lity
TWO WAVES OF BROADBAND SERVICES
Social networkingLD video streamingBasic video chattingSmall file sharingSD IPTV
Visual networkingHD video streamingConsumer telepresenceLarge file sharingHD IPTV
RequirementsDownload 3.75 Mbps Upload 1 Mbps Latency 95ms
Requirements•
Download 11.25Mbps•
Upload 5Mbps•
Latency 60ms
Today
Tomorrow
What the study established in 2008
Changing quality requirements
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MAIN FACTORS ASSOCIATED WITH BROADBAND QUALITY AND PENETRATION
* based on limited sample of ComScore data
HIGHPENETRATION
HIGHQUALITY
•
ICT Diffusion•
Knowledge
Economy
•
Web Usage*
•
Education•
Fibre and
upgraded
cable
•
Innovation•
Labour Productivity•
Competitiveness
•
GDP/Capita•
Technology
Diversity
•
PCs/Capita
DRIVING FACTORSIMPACT ONBROADBAND
SOCIOECONOMIC IMPACT
What the study established in 2008
Impact of Quality and Penetration
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KEY FACTORS IN DETERMINING BROADBAND EXPERIENCE
Main broadband quality factors
Sponsored bySponsored by
Broadband Quality Score (BQS)
• BQS is calculated based on normalized values of:
– Download and Upload throughput, and Latency
• 24 million records sourced from actual tests from Speedtest.net (Ookla) during May
2008 and May ‐
July 2009
• Weights assigned to each factor for today’s
and tomorrow’s (3 to 5 years) applications.
BQS (today) = 55% Download + 23% Upload + 22%Latency
BQS (tmrw) = 45% Download + 32% Upload + 23%Latency
BQS THRESHOLD CALCULATION
BQS threshold: 30Download 3.75 Mbps Upload 1 Mbps Latency 95ms
BQS threshold:
50Download 11.25MbpsUpload 5Mbps Latency 60ms
Sponsored by
BQS Download Upload Latency2008 26 3185 773 2152009 31 4754 1308 170Delta 17% 49% 69% ‐21%
% of countries improved in performance
93.9% 93.9% 93.9% 84.8%
6.1% 6.1% 6.1% 15.2%
BQS DOWNLOAD UPLOAD LATENCY
Improved Not improved
Global overview for 2009
Sponsored bySponsored by
Regional improvement of BQS
Sponsored bySponsored by
Ready for
tomorrowComfortably enjoying
today’s applicationsMeeting needs of today’s
applicationsBelow today’s
applications thresholdLeapfrog
Opportunity
BQS by countries 2008
Sponsored bySponsored by
Ready for
tomorrowComfortably enjoying
today’s applicationsMeeting needs of
today’s applicationsBelow today’s
applications thresholdLeapfrog
Opportunity
BQS by countries 2009
Sponsored bySponsored by
Rank Countries 2008 BQS 2009 BQS Delta BQS1 Korea 38.25 65.99 27.72 Lithuania 35.15 54 19.33 Bulgaria 31.01 49 17.54 Sweden 41.15 57 15.65 Latvia 36.29 48 11.86 Romania 33.43 44.89 11.57 Denmark 34.30 44.89 10.68 Taiwan 23.93 34.43 10.59 Kenya 4.57 13 8.510 Netherlands 37.62 45.59 8.011 Czech Republic 30.20 38 7.812 United States 29.11 37 7.713 Slovakia 30.10 37 7.314 Iceland 25.14 32 7.015 Hong Kong 26.81 33 6.6
Top changes in BQS (2009‐2008)
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BQS
0
40
60
20
80
100
BROADBAND LEADERSHIP MATRIX
BQS
0
40
60
20
80
100
Penetration (% Households)
20% 40% 60% 80% 100%0%
PENETRATION
LEADERS
CATCH‐UP
QUALITYLEADERS
LEAP‐FROG
Broadband Leadership ‐
Redefined
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BROADBAND LEADERSHIP MATRIX (TOP‐20)
1.
S Korea2.
Japan3.
Hong Kong4.
Sweden5.
Switzerland6.
Netherlands7.
Singapore8.
Luxembourg9.
Denmark10.
Norway11.
Malta12.
Iceland13.
Australia14.
Lithuania15.
United States16.
Ireland17.
Canada18.
France19.
Estonia20.
Belgium
QUALITYLEADERS
PENETRATION
LEADERS
CATCH‐UP
Broadband Leadership Top 20
100 =BQS actual value 66
N.B. All BQS values have been normalised to a scale of 0 – 100 with 66 = 100
Sponsored bySponsored by
21.
Finland22.
Slovenia23.
Taiwan24.
Latvia25.
United Kingdom26.
Bahrain27.
Germany28.
Cyprus29.
Czech Republic30.
UAE31.
Romania32.
New Zealand33.
Spain34.
Bulgaria35.
Qatar36.
Austria37.
Portugal38.
Italy39.
Greece40.
Hungary
BROADBAND LEADERSHIP MATRIX (TOP‐21‐40)
CATCH‐UP
QUALITYLEADERS
PENETRATION
LEADERS
Broadband Leadership 21 ‐
40BQ
S (Normalized
)
N.B. All BQS values have been normalised to a scale of 0 – 100 with 66 = 100
100 =BQS actual value 66
Sponsored bySponsored by
41.
Slovakia42.
Turkey43.
Russian Federation44.
Poland45.
Chile46.
Mexico47.
Argentina48.
Malaysia49.
China50.
Costa Rica51.
Saudi Arabia52.
Ukraine53.
Brazil54.
Colombia55.
Tunisia56.
Philippines57.
Thailand58.
Vietnam59.
Morocco60.
Pakistan61.
South Africa62.
India63.
Indonesia64.
Egypt65.
Kenya66.
Nigeria
BROADBAND LEADERSHIP MATRIX (TOP‐41‐66)
CATCH‐UP
LEAPLEAP‐‐FROGFROG
Broadband Leadership 41 ‐
66BQ
S (Normalized
)
N.B. All BQS values have been normalised to a scale of 0 – 100 with 66 = 100
100 =BQS actual value 66
Sponsored bySponsored by
QUALITYLEADERS
PENETRATION
LEADERS
CATCH‐UP
Broadband Leadership Movers 2008 – 2009 Innovation Economies
BQS (Normalized
)
S Korea
Sweden
Netherlands
Denmark
Norway
USA
Ireland
Estonia
Slovakia
Taiwan
Czech Rep
N.B. All BQS values have been normalised to a scale of 0 – 100 with 66 = 100
100 =BQS actual value 66
Sponsored bySponsored by
CATCH‐UP
QUALITYLEADERS
PENETRATION
LEADERS
Broadband Leadership Movers 2008 – 2009 Efficiency Economies
BQS (Normalized
)
Bulgaria
Chile
Mexico
Brazil
Ukraine
Lithuania
Latvia
Romania
Turkey
Hungary
N.B. All BQS values have been normalised to a scale of 0 – 100 with 66 = 100
100 =BQS actual value 66
Sponsored bySponsored by
CATCH‐UP
LEAPLEAP‐‐FROGFROG
Broadband Leadership Movers 2008 – 2009 Factor Economies
BQS (Normalized
)
Qatar
Saudi Arabia
Vietnam
Philippines
Nigeria
N.B. All BQS values have been normalised to a scale of 0 – 100 with 66 = 100
100 =BQS actual value 66
Sponsored bySponsored by
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
Yokoham
aNagoya
Kaunas
Sapporo
Seoul
Malmo
Osaka
Wuhan
Uppsala
Sofia
Rotterdam Riga
Copenhagen
Bucharest
Stockholm
Vilnius
Zurich
Tokio
Goteborg
Kosice
Koln
Amsterdam
Moscow
Oulu
Saint Peterburg
Taichung
Chicago
Den Haag
New York
Marseille
Geneve
Bratislava
Oslo
Ljubljana
Ham
burg
Helsinki
Lisbon
Budapest
Paris
Prague
Bergen
Tampere
Frankfurt
Porto
Lyon
Berlin
Vancuver
Bruxelles
Hangzhou
Vienna
Antwerpen
Toulouse
Bilbao
Kaohsiung
Taipei
Houston
Hong Kong
Chongqing
Kowloon
Espoo
Tallinn
Dongguan LA
Athens
Istanbul
Reikjavik
Singapore
Thesaloníki
Shenzhen
Birmingham
Glasgow
Adelaide
Ready for
tomorrowComfortably enjoying
today´s applicationsMeeting needs of
today’s
applications
BQS by city (top 100)
Sponsored bySponsored by
Ready for
tomorrowComfortably enjoying
today’s applicationsMeeting needs of
today’s applicationsBelow today’s
applications thresholdLeapfrog
Opportunity
20
BQS by country outside major cities
Sponsored bySponsored by
Digital Broadband Quality Divide
Sponsored bySponsored by
PRELIMINARY
22
Mobile Broadband Quality Divide
Sponsored bySponsored by
INNOVATION
ECONOMIES
EFFICIENCY
ECONOMIES
FACTOR
ECONOMIES
Broadband Leadership By stage of economic development
Sponsored by
Government, policy makers and regulators• Set national broadband agenda with goals for availability,
penetration and quality. Encourage private investment Content producers, aggregators, and over-the-top players• Provide content and applications that are quality-aware to ensure a
consistent customer experienceService Providers• Build a broadband business model based on quality as the key
differentiatorEquipment and device vendors• Focus on simplicity, usability and interoperabilityConsumers• Keep home and personal devices up to date and conduct regular
speed tests
24
HIGH‐LEVEL RECOMMENDATIONS TO KEY STAKEHOLDERS
Broadband Stakeholders